Neil Wilkins Podcast

Neil Wilkins

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Neil Wilkins Podcast Podcast

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

3 DAYS AGO

SMB Marketing with James Hipkin

Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach. In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-sized business owners and marketers make in their marketing. With practical, step-by-step guidance, James talks us through his proven techniques that maximise short term revenue and long term growth. Connect with James http://vipchatwithjames.com For more content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

50 min
6 DAYS AGO

Mindset Mastery, with Scott Allan

Mindset Mastery, with Scott Allan With his books published in 16 languages, and over 500,000 copies sold worldwide, Scott Allan is on a mission to transform the human potential. Scott is the bestselling author of Fail Big, Relaunch Your Life, and Do the Hard Things First. Neil talks to Scott about setting goals, motivation, focus, meditation, prioritisation and more, in this fascinating insight into the world of a best selling author and how his journey can inspire mindset mastery in us all. Find out more about Scott’s books and work at Scott Allan Books https://scottallanbooks.com/ More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

45 min
15 SEPT

Advanced SEO and AIO

Top 3 actions a marketer should take next for optimal SEO and AIO: 1. Prioritise User Experience (UX) and Core Web Vitals Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey. 2. Leverage AI Tools for Keyword Research and Content Creation Why: AI-driven tools can significantly enhance SEO by identifying search trends, clustering keywords, and generating optimised, relevant content. Next Steps: Use tools like Surfer SEO, Clearscope, and Frase for AI-powered keyword research and content gap analysis. Focus on producing high-quality, optimised content that satisfies both user queries and AI-driven algorithms. 3. Optimise for Voice Search and Emerging AI-Driven Platforms Why: With voice search growing and AI-first search engines like Perplexity rising, optimising for conversational queries and AI-generated results is crucial. Next Steps: Target long-tail keywords and question-based content for voice search, implement schema markup to enhance AI understanding, and start monitoring AI-first search platforms to refine your SEO approach. These steps combine traditional SEO techniques with emerging AI opportunities, ensuring your content remains visible and competitive across evolving search platforms. More webinars like this at Cambridge Marketing College http://marketingcollege.com/events More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

49 min
13 SEPT

Managing Toward Purpose and Profit, with Victoria Pelletier

Managing Toward Purpose and Profit, with Victoria Pelletier In this second conversation on the Neil Wilkins Podcast, Victoria Pelletier joins Neil to talk beyond the first episode of Women in Leadership, and this time about her exciting new book, The Power of Whole Human. Victoria Pelletier’s new book The Power of Whole Human Leadership: Managing Modern Workers Toward Purpose and Profit, tackles some of the biggest issues of our time. It’s not easy being a leader in today’s competitive, dynamic business environment. The stoic, metrics-driven leadership styles of the past no longer work. Modern workers expect authenticity and empathy from their leaders. To get the most out of your team, you must develop the nuanced leadership skills needed to focus and inspire them. Enter, Whole Human Leadership, a new modern leadership paradigm for connecting with and getting the most from today’s workers—and for advancing your career. The Power of Whole Human Leadership provides a robust, strategic framework for bringing your whole self to work and transforming yourself into the leader your team will gladly follow. Author Victoria Pelletier’s career is a testament to the transformative power of Whole Human Leadership. Her decades of executive leadership, including many years leading human capital businesses, have given her a ground floor view of how leadership affects people and employee engagement. Her hard-won lessons are available to you in this book. Victoria Pelletier is “Unstoppable: Born to lead and not to be led.” Victoria’s book on Amazon https://amzn.eu/d/eYSRMlo More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

39 min
11 SEPT

Cybersecurity, Biometrics and AI, with Eli Farhood

Cybersecurity, Biometrics and AI, with Eli Farhood Eli Farhood, CEO of Katsh Digital ID talks to Neil Wilkins about the severe implications of identity theft, hackers and security holes, in this fascinating insight into one of the unseen risks in your business, until it’s too late. Katsh is a Los Angeles-based technology company that is dedicated to reinventing Identity Access Management and Financial Technology.Katsh solves the pain and cost of managing credentials and OTPs with just a hand-wave on any smartphone. Connect with Eli Farhood https://www.linkedin.com/in/efarhood/ Visit Katsh https://katshid.com/about.html More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

46 min
10 SEPT

Predictive Analytics with AI

Predictive Analytics: Foreseeing Market Trends with AI Webinar What is Predictive Analytics? “Predictive analytics is the practice of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It enables businesses to anticipate market trends, customer behaviours, and potential risks, allowing for proactive decision-making.” What Are Market Trends? “Market trends refer to patterns or movements in the market that signal the direction of consumer behaviour, industry developments, and economic shifts. Understanding trends helps businesses adapt to changing markets, innovate product offerings, and maintain a competitive edge.” Components of Predictive Analytics Key Components: Data Collection: Gathering relevant data from various sources. Statistical Algorithms: Techniques like regression analysis, clustering, and decision trees. Machine Learning Models: Algorithms that learn from data to make predictions. Data Analysis: Interpreting the results to inform strategic decisions.

45 min
10 SEPT

Your Marketing Career, with Richard Levy

Fellow Cambridge Marketing College tutors Richard Levy and Neil Wilkins, discuss Your Marketing Career, including: Lessons Richard learned from 20 years in marketing Moving from permanent to fractional marketing Staying curious and the habit of continuous learning How to listen to the customer and more effectively communicate strategically Why marketing needs to be better at marketing itself Looking to enhance your marketing career, or perhaps adopt more of a portfolio working lifestyle? The insights from this conversation will certainly be food for thought. Connect with Richard http://www.sopheramarketing.co.uk/ and https://www.linkedin.com/in/richardlevy1/ Visit Cambridge Marketing College http://marketingcollege.com More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

48 min
5 SEPT

Self Acceptance, with Gao Motsemme

Self-acceptance, with Gao Motsemme “Who we are affects our business and relationships, because everything is a projection of what is within. Life is relational.” Gas Motsemme is a Freedom Illuminator and Psychic Surgeon and guides us on a deep journey into awareness, listening, mind body and heart intelligence, to aid our self acceptance. Connect with Gao https://bit.ly/Orgasmicclarity More content like this at Neil Wilkins Online https://neilwilkins.online/category/self-awareness/

50 min

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

Creator

Neil Wilkins
Years Active

2017 - 2024
Episodes

478
Rating

Clean
Copyright

© copyright
Show Website

Neil Wilkins Podcast