Talkin' 'Bout Email

iContact Email Marketing

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iContact has been an industry leader in Email Marketing and Marketing Automation since 2003. Learn more at https://www.icontact.com/podcast

03/10/2018

EP007 - Wait, There's a King of SPAM?

Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. - 15 Years of CAN-SPAM: A reflection from the “SPAM King” - 269 BILLION emails are sent each day, more than half are marketing emails - ARE we living in the Matrix - What IS affiliate marketing? - How to blend a numbers game with best practices? - Would YOU like 501 Subject Line examples? Download the guide TODAY and get crackin'! https://www.icontact.com/lp/content/resources/the-ultimate-subject-line-guide Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.

34 min
18/09/2018

EP006 - Marketers 'r' Good Enough

Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. - When to know that good enough is good enough - Why content creators are their biggest critics - So, when is email marketing ACTUALLY going to die? - Productivity tools and how to use them for the power of good - How list segmentation helps the homeless and reach those in need - Activity/Interest/Opinion = how to get real ...and a mess 'o' other goodness. Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.

38 min
11/09/2018

EP005 - Compete with Yourself

Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. Episode five picks up with Hank and John talkin' bout: - When was the first email sent? - Who would be considered the “father” of email marketing? - How does a small business compete against Amazon? - How to test correctly - Take a risks (but don’t be a spammer)! Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.

41 min
30/07/2018

EP004 - Headbutting the Competition

Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. Episode four sees Hank in Switzerland while John gears up for a holiday in Portugal, talkin' bout: - Is there a correlation between open rate success and headbutting in the Tour de France? - The anatomy of an effective unsubscribe page and how to nurture a subscriber you might lose - The difference between being thoughtfully persistent vs. an aggressive jerk in your messages - Brokered or purchased lists? C'mon, man. Wait, you can rent lists? - What makes a "hot" lead? How does lead scoring help your campaigns? - Is Email Marketing like buying a car? - ADVICE: "What is the FIRST thing you should say to a prospective client?" And all kinds of other goodies! Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.

36 min

4 épisodes

iContact has been an industry leader in Email Marketing and Marketing Automation since 2003. Learn more at https://www.icontact.com/podcast

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iContact Email Marketing
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2 k
Épisodes

4
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Talkin' 'Bout Email

Talkin' 'Bout Email

Épisodes

EP007 - Wait, There's a King of SPAM?

EP006 - Marketers 'r' Good Enough

EP005 - Compete with Yourself

EP004 - Headbutting the Competition

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