Talkin' CRM

colin brogan

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MARKETING

Hear the rock stars of digital spill their secrets to getting, keeping, and growing customers. Join Colin Brogan and Megan Heuer and their guests as they dish on the latest in digital marketing, CX, data science, and CRM.

19/06/2021

Yuri Vedenin, Founder, UXPressia Talks Future of Journey Mapping Software

Join our hosts Megan Heuer and Colin Brogan in a discussion of journey mapping actionability with UXPressia Founder Yuri Vedenin and the future features of journey mapping software

32 min
21/04/2021

Customer Advocacy 2.0 With Deena Zenyk and Liz Richardson of the Captivate Collective

Hear the founders of the Captivate Collective discuss the new generation of customer advocacy programs that go beyond "T-Shirts for Happy Customers" and drive real value for organizations 5:38 to 6:30 Updates to advocacy outcomes from seller-centric to helping customers get impact 6:40 to 7:38 Do your customers really identify as "advocates" and does it matter if they're seeing an impact from your company? 10:59 to 10:58 Where advocacy should reside in the organization and why 15:00 to 15:44 "Everybody wants a piece of the customer" Why advocacy is becoming a cross-functional capability in advanced companies 25:15 to 26:16 Get started by talking to your customers; don't assume what you need, ask and know what customers want 26:50 to 26:36 If you want business results, you need to have a real, documented strategy. Otherwise, you get stuck as the team with the t-shirts

35 min
31/03/2021

Richard Owen on Predicting Customer Success: Talkin CRM S02E02

Colin Brogan and Megan Heuer interview Richard Owen, Net Promoter Score - NPS - pioneer, and Founder of predictive analytics firm OCX Cognition. 04:33 Richard isolates the fundamental problems with current NPS approaches 11:44 Richard explains that 90% of customer success comes down to just a few data points 17:48 Megan and Richard talk about breaking down cultural and organizational barriers 23:44 Colin and Richard discuss "Highlander" 1986

32 min
05/03/2021

Talkin' CRM S02E01

This week, Megan Heuer and I interview an amazing duo Ashleigh Cook and Jay Gaines and boy did they bring it! Come for the benchmarks and best practices for digital and hybrid #B2B events, Stay for the great discussion on moving your brand forward with effective storytelling, and some inside scoop on the making of the major motion picture Sylvie's Love. Watch or listen for some news you can use today! #talkincrm, #eventmarketingstrategy #startups, #moviestowatch FtGL1XJq1zeX1nYrgohK

35 min

4 Episodes

Hear the rock stars of digital spill their secrets to getting, keeping, and growing customers. Join Colin Brogan and Megan Heuer and their guests as they dish on the latest in digital marketing, CX, data science, and CRM.

Creator

colin brogan
Years Active

2K
Episodes

4
Rating

Clean

Talkin' CRM

Episodes

Yuri Vedenin, Founder, UXPressia Talks Future of Journey Mapping Software

Customer Advocacy 2.0 With Deena Zenyk and Liz Richardson of the Captivate Collective

Richard Owen on Predicting Customer Success: Talkin CRM S02E02

Talkin' CRM S02E01

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