The Girls in Marketing Podcast

Girls in Marketing
The Girls in Marketing Podcast Podcast

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

  1. 31 JUL

    Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast

    We’re not crying, you are… Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season. It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens! It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded. In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season. Make sure to check out our sponsors for this season: Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted. Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us. USEFUL LINKS: Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/ Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/ Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/ Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/ Thank you for your support and enjoy the episode! Girls in Marketing

    33 min
  2. 3 JUL

    Meet the ITV Genius Behind Love Island’s Global Brand Marketing Success, Lauren Watson | Girls in Marketing

    ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 Welcome to another episode of The Girls in Marketing Podcast! Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe. Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye. As the Brand Lead at ITV, she has created some of the most innovative and successful branding campaigns on television. Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field. In this episode, you'll discover: - The innovative strategies and marketing techniques that propelled Love Island to a global brand - Behind-the-scenes insights into the creation and execution of the show's branding and promotional campaigns. - Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry - The common mistakes of bad branding - Tips and lessons from one of the industry's top marketing experts on driving brand loyalty Whether you're a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand! If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast. ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Connect with Lauren Watson here.

    42 min

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Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

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