We Rebranded!

Michelle Newell

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MARKETING

We Rebranded! Podcast

We Rebranded! was the 2021-2022 Instagram-Live-Show-turned-Podcast, where business owners share how they've rebranded, refreshed or revived their brands. Discover how and why branding is more than a logo! We Rebranded! was hosted by Michelle Newell, Story Activator at The Storytelling Business.

20/12/2021

We Rebranded! S3EP8 feat. Shukri Abi, Abi Hearing

Discover the power of storytelling for your rebrand in our final episode of We Rebranded for 2021! Shukri is the Director of @abi_hearing - an audiology clinic with three locations that she founded before she was 30! 🤩 I was privileged to be able to tell the stories of Shukri, her business and her staff for her brand refresh. I first met Shukri when interviewing her for Propeller Advisory's client stories in 2020. I was blown away by her own personal story. A refugee from Somalia, Shukri has so much to teach us about love, grace, the power of education, community, and achieving anything you put your mind to. In this episode, you'll discover how you can match your brand values to your website copy, capture the essence of you as a business owner - and make an impact on your clients!

25 min
13/12/2021

We Rebranded! S3EP7 feat. Rhyannon Perkins, Be Heard Therapy & Supports

Discover Rhy's journey through rebranding her business from Rhy's Respite to @beheardtherapyandsupports Rhy's rebrand is 'one of the best things I have done and I absolutely love how much it has allowed my brand to represent what Be Heard stands for.' 💥YAY!💥 Through her business, Rhy and her team help children who have autism, Down Syndrome and ADHD (among other needs) and their families, to find their way to communicate and gain confidence to make their voice heard ❤️ Given her talent and skill for communication, Rhy has so much insight to offer other women who are thinking about rebranding their biz in this episode! We talk about: ❤️values ❤️professional photoshoots ❤️brand palettes ❤️social media, and ❤️attracting new staff! A huge shoutout to the creatives we talk about in the show, who helped Rhy to rebrand, including Carly from @studio.carly and Mel from @melmartinphotography (Mel features in her own episode of the show too if you’d like to know more about what it’s like working with her! https://www.instagram.com/tv/COt6noHjxSZ/)

22 min
06/12/2021

We Rebranded! S3EP6 feat. Soojee Ford & Joel Harris, The Good Studio

Boring is bad for business! That's the new mantra of @thegood.studio - based in beachy Caloundra, Queensland! The Good Studio rolled out their rebrand THIS week, so this one is hot off the press! Congratulations guys 🎉🎉 They're a one-stop-shop for business branding, so as you'd expect they've undertaken an epic level of work to make this rebrand happen. There's lot of inspo in here for anyone considering a rebrand! Take a listen and discover more about: 💥Briefing a filmmaker to create a film that captures the essence of your new business identity. 💥 Getting fresh photos of staff and studio 💥 Creating values posters for your studio walls 💥 Launching a new website 💥 Rewriting all your business brand messaging and copy 💥 Working with an interior designer to make sure your studio space speaks your brand language 💥 Creating an environment where staff feel motivated to build brilliant brands that are far from boring 💥 Getting all your systems and process aligned behind the scenes And if anyone from @malenydairies is listening, get in touch pronto 😉 Soojee is a big fan and the biz would love to work with you!

20 min
29/11/2021

We Rebranded! S3EP5 feat. Jackie Hanafie, Humankind Advisory

Jackie Hanafie is an experienced strategic comms consultant working with NFPs and for-purpose organisations. She made her first foray into her business under her own name (which was already recognised in the industry). Now well established and growing more successful, she has undertaken a full rebrand to become the beautifully named @humankindadvisory With a tagline like 'Strategic communications for a kinder tomorrow', her brand is immediately impactful for current and prospective clients ❤️ Discover how Jackie: 💥Whittled down a list of hundreds of biz names to choose Humankind Advisory 💥Used the services of a talented brand strategist to create her 'brand bible' 💥Briefed her photographer to get pitch-perfect shots Thank you for taking the time out of your busy schedule in Bali to chat on the show, Jackie! And a huge shoutout to the creatives who made this rebrand sparkle ✨ @honeyandcocreative and @dansaputraphoto ✨

18 min
22/11/2021

We Rebranded! Feat. Julia and Sarah from Visibility Co

“The words you speak become the house you live in.” The words of the Persian poet Hafiz are some of @sarahatlarge (Sarah Anderson’s) and @juliacmaybe (Julia May's) favourites - and they embody the central role that story plays in helping to elevate your own visibility. 💥 Sarah and Julia's journey through rebranding @visibility_co took them on a courageous exploration of what was deep inside - and ultimately resulted in a rebrand that captures their authentic leadership style, passion, power and purpose. Visibility Co. nurtures three pillars of visibility for each individual: ❤️Visibility to self ❤️Visibility to others (showing up for other people) … and ❤️Visibility for collective impact. Sarah and Julia's rebrand was a practical and emotional exploration of these pillars. The end result is a brand that feels authentically *them*, and an increasing visibility with the type of clients they love to work with. Watch the show now to discover the power of vulnerability, the impact of authentic storytelling, and a big vision for a new kind of future! Applications are now open for Visibility Co.'s 3-month Visibility for Influence Mastermind. If you'd love to work with Sarah and Julia, check it out: https://www.visibilityco.com/events A huge shout-out to the talented collaborators and challengers who helped on the Visibility Co. rebrand, including @colettewerden

38 min
15/11/2021

We Rebranded! Feat. Celebrant and end of life specialist Annie Bolitho

Join end-of-life specialist, Annie Bolitho, for our relaxed discussion about life, death, and brand and marketing in the funeral industry. Annie's approach to imperfection, being uniquely you, and embracing community is simply beautiful ❤️ You'll be touched by this chat! Annie's first business, @kinshipritual was a side hustle until she realised just how much the industry needed new, empathetic approaches like hers. Today, Kinship Ritual is part of @bolithoannie - Annie's services for a range of people at all stages in life. Annie has co-hosted around 30 Death Cafes and is a celebrant for funerals (which she co-designs with loved ones). You'll love Annie because: 💥In a noisy world, she's measured and thoughtful 💥She's an advocate for community and co-design 💥She has followed her passion and is righting the wrongs of an impersonal industry 💥She'll have you thinking about how you can face end-of-life situations with resilience, respect, less fear and more calm Our chat also contains wisdom for women in any industry, who find themselves going up against 'big players' who have cornered their market and have epic marketing budgets. Annie also talks about the importance of briefing your copywriter well, to capture your new tone of voice! Discover more with a SPECIAL DEAL on Annie's book - Death, A Love Project - which will guide you through the practicalities of end of life rituals so you can create healing love projects that help everyone grieve: https://www.anniebolitho.com.au/books/p/death-a-love-project ⭐️⭐️Use the special promo CODE ‘pause’ to get a discounted copy ⭐️⭐️

35 min
08/11/2021

We Rebranded! Expert Edition feat. Natalie Ralphs from Natalie Faith Web Designs

++ CLICK FOR YOUR FREE GUIDE: SEO for Website Rebrands ++ (or find it here: https://bit.ly/307LzTF) A rebrand is a chance to redesign your website so it works not just for your clients, but for you too! ✨ This gem and more are explored in my chat with Natalie from nataliefaithwebdesigns - my guest expert for Season 3 of We Rebranded! Learn more about: 💥Why SEO is not scary but super-important 💥The impact of using unique images 💥The value of hiring a local web designer whose vibe aligns with yours! Remember - all the podcasts are originally Instagram Live shows - so if you'd rather watch AND listen, head over there! https://www.instagram.com/thestorytellingbiz/channel/

22 min
29/10/2021

We Rebranded! Feat. Jessica Bilston-Gourley from Positive HR

Positive HR’s brand is constantly evolving! Discover how business owner Jess: 💥changed business names and levelled up her biz branding as Positive HR grew 💥involved her clients and staff (and 70 year old neighbour) by asking what *they* thought of new brand colours 💥refreshed all her service lines 💥introduced a whole new sub-brand - @hrhuddle_ 💥 sought expert advice to make sure her brand look was accessible for those with impaired vision 💥 called on a whole bunch of creatives to steer her in the right direction ++Sound improves when Jess arrives - promise!++ FREE DOWNLOAD: Do you need a Sub-brand or a Service? This guide will help you decide! https://bit.ly/3bquPZS A big shoutout to all the creative professionals who are helping on the Positive HR rebrand! • Jess Roberts from @thewho_photography_design • Crystal Oliver from @co_design • Cathy from Keynote Taking • Anthony from Tech Studio • Sarah No from @brighter_co_

22 min
11/08/2021

We Rebranded! Featuring Verity White from Checklist Legal

Verity White is the owner of a challenger brand - a law firm that boldly shows that you don't have to do business the way it's always been done! Verity launched @checklistlegal as a blog, but she's super talented and it wasn't long before she stepped up into consulting services. Today, her business specialises in building fun, accessible, on-brand contracts for female founders. She also lectures at Melbourne Uni (what can't this woman do?!) and works with larger firms on their contract automation. Discover how Verity went from a conservative looking DIY brand to one that stands apart from all the other law firms out there! 💥 Huge shoutout to the wonderful women who assisted on her rebrand: @sisterscout_ photography, Lucinda from @starrstudiocopycontent for brand voice and her graphic designer @theelisedesigncollective

27 min
09/08/2021

We Rebranded! Featuring Bronwyn Smith from Promoloco

When Bron launched her promotional merchandise business Promoloco she went with what she knew from working in the industry. She tried to offer a gazillion merch options to her clients - so many in fact, that her international website designer/manager disappeared on her when they could no longer keep up! But Bron's passion is for local (or ethically-made international) products and businesses; and her target audience is the business owner who wants to offer quality products to clients. Her rebrand repositioned her biz, and she's working on more of the stuff she loves, with more of the clients she loves - like @checklistlegal and @oh.my.vibes Discover Bron's story in our live chat, right here. And a big shoutout to the photographer who helped shape a new brand image @sisterscout_

17 min
26/07/2021

We Rebranded! Featuring Mira Ciccone from The Life of a Virtual Assistant

Mira is at the halfway point in her rebranding journey - an interesting time to check in with her, and discover what life is like behind the scenes of a rebrand! She's gone all out with a bright pink in her brand identity - and it's a bold play for the clients and type of work she loves ❤️ to do! It's also a reflection of Mira's fun personality! Mira's rebrand has not only given her a fresh injection of confidence but helped her reshape her services. Now, instead of assisting on a range of business tasks, she only virtually assists you with your social media marketing. Tune in to hear more about what it takes to rebrand, including the creatives you need to draw into your team to make it a success. // Discover Mira here: https://www.thelifeofavirtualassistant.com.au/ // Watch the show on Instagram Live TV here: https://www.instagram.com/tv/CRSZof_jJ78/

20 min
23/07/2021

We Rebranded! Featuring Mia Fileman and Campaign Del Mar.

Campaign Marketing Queen Mia Fileman talks to host Michelle Newell about completely rebranding her old business Idiello to Campaign Del Mar. Discover: // Why Mia chose not to use her own name as the new business name - despite her epic reputation. // Mia's simple strategy to generate multiple new business name ideas. // How to find inspiration to develop a new look and feel for your brand identity (Mia is Greek and her new look is balmy and aspirational). // How to develop a teaser campaign leading up to the launch of your rebrand. // The BS that's being peddled on social media right now - that we firmly stand opposed to! Join For the Love of Marketing: https://www.facebook.com/groups/381822919370539 Check out what Campaign Del Mar offers: https://www.campaigndelmar.com/

26 min

12 Episodes

We Rebranded! was the 2021-2022 Instagram-Live-Show-turned-Podcast, where business owners share how they've rebranded, refreshed or revived their brands. Discover how and why branding is more than a logo! We Rebranded! was hosted by Michelle Newell, Story Activator at The Storytelling Business.

Creator

Michelle Newell
Years Active

2K
Episodes

12
Rating

Clean
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© Michelle Newell
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We Rebranded!