What’s Treading with Tire Review

Babcox Media
What’s Treading with Tire Review Podcast

What’s Treading with Tire Review brings you features the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

  1. 6 SEPT

    Zeroing in on ZC Rubber's tire production plans in Mexico

    Flying into Monterrey, Mexico, the first thing you'll notice is the serene & green mountain ranges all around you. After getting off the plane, the next thing you notice will be the restroom you just missed before joining the international customs line, as your brain hurriedly looks for another one. But we put that crisis behind us before joining employees from ZC Rubber for a special event. Tire Review recently flew down to Mexico to witness the groundbreaking of ZC Rubber's third overseas manufacturing facility—and to get to the site where the facility will be, we had to take a short drive to the nearby city of Saltillo, specifically stopping in the Alianza Industrial Park. Though it's mostly a field for now, soon it will be home to ZC's third international manufacturing facility, and at a size of 600,000 sq. m., this plant is going to be big. For the ceremony, ZC executives and local government officials took turns thanking one another for the opportunity, and celebrating what they expect to be a fruitful partnership, before digging in with gilded shovels. ZC said this plant will be highly automated and follow the company's "future factory" model. The company said this automation increases speed, safety, consistency, and warehousing and shipping capabilities. Despite the advancements, ZC expects to employ about 2,000 locals at the plant when it's up and running. Speaking of, the timeline to get things running is short. The company expects the first tires to roll off the line by late 2025 or early 2026. "Actually, I already got some orders," said Henry Shen, ZC Rubber's vice president and secretary of the board of directors. Shen sat down with Tire Review for an interview during our time in Mexico, to break down details of this new project. He said even before construction began, customers were showing interest. "I already got some orders when I flew from Shanghai to Los Angeles, and Los Angeles to here," Shen added. "People like Mexican products because there is a much shorter lead time and they can get tires within several days. The other very important reason for U.S. or Mexico customers this what they call a 'sustainable supply.' Thailand, Vietnam and China all have tariffs andy they travel a long distance. There's a lot of uncertainty there.” The plant is expected to have a starting annual capacity of more than 13,000,000 passenger car tires and over 50,000 tons of off-the-road (OTR) tires, which Shen tells us will help supplement growing demand in the North American and Latin American markets. "We studied a lot of places. This whole program started two years ago with people coming here to see different options,” he said. In our interview, Shen also explains how ZC settled on Saltillo as the site to plant its flag, what goes into an automated facility like this, future plans the company has for this area and more.  Tire Review: www.tirereview.com  AAPEX: www.aapexshow.com

    9 min
  2. 23 JUL

    An inside look at how Hankook designed its Formula E iON Race Tires

    There’s no better place to find out how a tire performs than up close and personal on the track, which is why Hankook Tire, as the official technical partner and tire supplier of the ABB FIA Formula E World Championship and the official sponsor of the races happening this weekend at the Portland International Speedway, to watch their product perform at the highest level of electric vehicle racing. Hankook’s North America president, Rob Williams, said that the iON Race tire is directly responsible for the technology being used in Hankook’s passenger iON tires. The iON Race is constructed using organic rayon - a semi-synthetic fiber – which is common in racing tires and UHP tires. It is very stable, strong and heat-resistant, and by pairing it with a blend of natural rubber, Hankook was able to achieve a level of tear resistance and durability that they say they are very happy with. In electric racing, the efficiency of the car is every bit as important as its power, because these vehicles want to squeeze every last ounce of energy out of those batteries before they have to fuel up again. So, of course, Hankook went the extra mile reducing roll resistance as far as possible on the iON Race to help make the car more efficient.  These Gen3 Formula E cars are powerful. Gen3 hit the track during last year’s season and introduced a rather significant power increase of 100 kilowatts over the previous generation, to a maximum of 350 kW. That’s equivalent to around 469 horsepower, and vehicles can reach a top speed of 174 miles per hour. Watch the video above to hear more about how these tires perform, how they influence Hankook's passenger EV tire line, and why keeping these tires sustainable is so important to Hankook, including interviews with German Formula E driver, Maximilian Günther and Hankook’s North America president, Rob Williams. Tire Review:  www.tirereview.com  AAPEX: www.aapexshow.com

    9 min
  3. 2 JUL

    Will AI-powered virtual sensors transform tire maintenance?

    Take a look at the next vehicle that rolls into one of your bays. If it was manufactured in the past 5-10 years, I'm willing to bet you'll be able to pick out a sensor or two staring back at you rather quickly. However, there's a significant gap in this technology when it comes to the tires. Sure, TPMS certainly prevalent and helpful, but it fails to alert the driver to attributes like tread depth, stiffness, and balance. To address this issue, Yagil Tzur, vice president of products at Tactile Mobility, says his company is pairing the use of advanced sensors and artificial intelligence with tires to enhance the safety and efficiency of driving experiences. "Car manufacturers rely on drivers to go and look at the tires to check that they are healthy and in good condition. But we can't fool ourselves – no one is doing that. Most of the people even don't know what to check in a tire, and this has become a major issue," Tzur says. "We must be able to monitor the tires automatically, just as we get an alert from the car if we have an issue with the engine, with the oil, with the exhaust or with the water level. We need to know what is happening with the tires."  On this episode of What's Treading with Tire Review, Tzur explains how virtual sensors—software programs that analyze existing vehicle data to generate new insights – can combine data from various vehicle systems, such as wheel speed, steering angle, and engine torque, to monitor tire conditions and other safety-related parameters.  Tire Review: www.tirereview.com AAPEX: www.aapexshow.com

    24 min
  4. 21 MAY

    How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

    I don't care if you've been in the tire industry for 40 years or 40 days – a lot has changed since you got started. Recently, some of the biggest changes are happening on the technology side: AI, smartphones and sophisticated software have never had such a presence on the shop floor. There's too much to wrap your head around to successfully keep the evolutions in the industry straight. To help address this, Anyline is this year announcing the first-ever T.I.R.E. Summit, emphasizing its focus on Technology, Insights, Regulations, and Engagement, taking place this year on June 13 in Vienna, Austria. During a recent conversation with Chris Plaichner, chief product officer at Anyline, he highlighted the need for industry players to share knowledge and explore new technological applications. "There's a real demand in this industry because so many things are changing," he says. "We want to understand what's possible, how others do it, and how they apply the technology." In this episode of What's Treading with Tire Review, Plaichner shares his thoughts on how shifting from traditional methods of tire shop management to real-time, mobile-based solutions can enhance efficiency and accuracy, how artificial intelligence is becoming a game-changer for the industry, and what can be expected from the upcoming event – even hinting at a U.S.-based version in the near future. Tire Review: www.tirereview.com AAPEX: www.aapexshow.com

    20 min

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What’s Treading with Tire Review brings you features the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

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