30. Fredrik Rönnlund (Leadoo) - Start with sales

B2B SaaS CEOs

Conversations in sales - Leadoo's picking up speed within that!

Fredrik is the CEO who right now is leading a team of almost 100 people with the goal of, in five years, being the world leading conversational platform, doing €100M in ARR, and being 500 colleagues.

We're talking about:

1:20 - Leadoo's elevator pitch.

2:45 - How Fredrik ended up at Leadoo.

04:05 - Is Fredrik a good leader?

05:10 - His core strengths as a leader

07:00 - An odd thing Fredrik, in his leadership

08:00 - The worst thing about being a leader, according to Fredrik

11:00 - A fun fact about Fredrik - he's been a male escort in Japan

12:30 - A topic of Fredrik's choice (Internet)

15:00 - External question from Mikke Selander: Your three best tips to spark sales in 2023?

19:30 - Top KPIs

24:00 - His best Go-to-market strategies

26:00 - The best cold outreach Fredrik experienced

28:15 - The top three things Fredrik would tell his younger self.

31:10 - Where Leadoo will be in 5 years.

Fredrik's LinkedIn:

https://www.linkedin.com/in/fredu/

Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/

Do you want to close more deals and get more booked meetings for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

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