32. Malcolm Burenstam Linder (Alva Labs) - Start with a narrow ICP

Find and decide your narrow ICP, everything starts with that!

This episode with Malcolm from Alva Labs focused a lot on the importance of having a narrow ICP but also on self-awareness. And of course, we dive deep into Leadership, Business Development, and several other parts.

We're talking about:

1:40 - Alva Labs' elevator pitch.

03:00 - The story of the beginning of Alva

05:40 - Malcolm's secret sauce within leadership

10:00 - How to tackle the hardest thing as a leader

12:45 - A fun fact about Malcolm

13:50 - Malcolm's biggest mistake in business

15:15 - A topic of Malcolm's choice (Bitcoin)

18:30 - External question from Caroline Steiner: "How do you ensure your organization understands where the money comes from so that all departments think about how they can serve and help the sales?"

20:30 - External question from Jason Baskaran: "What is the biggest mistake businesses are making right now when it comes to their growth and their desire for ARR? And how do they avoid it?"

22:20 - Alva's top KPIs and why they chose them

25:30 - How to create a narrow ICP

29:30 - The best way to do cold outreach to Malcolm

31:00 - The two things he would tell his younger self.

34:30 - Where Alva will be in 5 years.

Malcolm's LinkedIn:

https://www.linkedin.com/in/malcolmburenstamlinder/

Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/

Do you want to close more deals and get more booked meetings for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

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