Conversion Cast Aaron Weiche

Amanda Jordan, Director of Digital Strategy at the Rickety Roo agency joins the podcast to discuss link building in local SEO. Amanda has over a decade of experience in local SEO and is a industry thought leader as a frequent presenter at MozCon, LocalU, Women in Tech SEO and more.

Amanda shares her latest research, a case study, strategy and tips for effective link building for local businesses to rank better on Google.
Important links:
Amanda Jordan on X/TwitterAmanda on LinkedInRickety Roo AgencyConversion Cast is sponsored by Leadferno, a conversion platform to close more leads, faster.

We talk Consumer Search Behavior in Local SEO, discussing some interesting research on Google local search results, reviews and conversion.

My guest is Mike Blumenthal, cofounder of Near Media, and widely considered the godfather of local search from his unmatched research, publishing, consulting, and experience in local. We discuss their research on how Google local search results are engaged with across result types like organic, map packs, reviews, and ads, as well as the differences from industry to industry. Some eye opening information shared.
Important links:
Research discussed: The Local Finder, Google's DMA Compliance, Multi-location local SEO strategyThe Near Memo podcast (Highly recommend) Mike Blumenthal on TwitterMike on LinkedInConversion Cast is sponsored by Leadferno

Video Strategy for Social Media, discussing how to plan, create and amplify short form video for social channels like Instagram, YouTube, TikTok and more. 

My guest is Natalie Eagling, president of Hey Mr Media, a social media marketing agency. Hey Mr. helps businesses and brands handcraft their social strategy through content and video creation that tells their story in a unique and engaging way. 
Natalie Eagling on LinkedInHey Mr. MediaHey Mr. on TikTok and InstagramConversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

Today, we talk about Killer Calls To Action, discussing how to motivate and capture prospects . 

My guest is Joe Benson, the co-founder of Eversite, a managed web design and digital marketing service that powers over 400 websites. Eversite has appeared in the INC 5000 and helped drive over $350 million in sales for their clients.
We talk with Joe on the strategy of creating a great call to action (CTA), the components of a great CTA, examples of CTAs that win, and more. CTAs are a massive key to great conversion on your website. 
Joe Benson on TwitterJoe on LinkedInEversite Web DesignConversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

The lifecycle of Google Business Profiles (GBP) - Verification, Guidelines, Suspensions and Appeals can be complicated and frustrating. My guest is Ben Fisher-  the co-founder of Steady Demand a local SEO agency and a Google Business Profile Diamond Product Expert.

In handling over 6,000 GBP appeals from suspension with a 90% success rate, Ben knows about why Google suspends listings and what a business can do to get back on the map. Ben outlines why most GBP's get suspended and the new appeals process from Google to get your listing back to ranking and driving leads.
Ben Fisher on TwitterBen on LinkedInStead Demand Local SEO agencyConversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

There are common web design elements that are hurting your website, things that you should remove from your website right now. In a digital world where most experts are telling you to add more to everything you are doing, website conversion expert Andy Crestodina shared with us some key elements to remove or enhance to better your website - benefiting SEO, user experience and conversion.
>>>Must read and watch: 13 Things to Remove From Your Website Immediately and the video of it
The Orbit Media Studios BlogAndy on LinkedInAndy's book: Content Chemistry
Conversion Cast is presented by Leadferno, a conversion platform powered by text messaging to help your business close more leads faster.