Episode #18: Exploring Brand Protection with Self Proclaimed Trademark Nerds, Amanda Roach and Angela Kalsi

Today we explore brand protection, specifically the world of trademarking, with Amanda Roach and Angela Kalsi, Partners of the Amin Talati Wasserman law firm. In this lighthearted episode, we dive into the basics of trademarking, the value it brings to companies and, interestingly, why it should be regarded as a capital expenditure rather than an operating cost. Learn more on how trademarks work in relation to patents and how to create the strongest types of trademarks (in forms that you’d never expect!). Plus, discover the niche of Trademark Squatting and find out what’s happening in the world of CBD product trademarking.

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About Amanda Roach

Amanda's practice focuses on the trade111ark lifecycle. Since 2006, Amanda has counseled clients on brand selection. portfolio strategy, trademark application prosecution, brand enforcement and defense, due diligence, anti-counterfeiting measures. and trademark maintenance stretching from the 

United States to more than 140 countries around the world. Her 

extensive knowledge of trade111ark law is much appreciated by her clients as she often secures rights that would be otherwise 

unattainable using creative. outside-the-box approaches. 

Amanda is proud to have represented businesses of all sizes from Fortune 100 companies to promising start-ups to not-for­profits allowing her to tailor trademark strategies that respect 

each client's unique needs and botto111 line. Her clients operate in a wide array of industries including food, dietary supplements. cosmetics, pharmaceuticals. medical equipment, water reclamation, oil and gas. household goods and fixtures. employment, and entertainment. 

When not hard at work with her amazing trademark team. Amanda enjoys playing with her kids. exploring new cities with her husband. and revising her novel. 

About Angela Kalsi

A seasoned trademark attorney, Angela kalsi understands that a company's most valuable asset is its brand. Angela works with companies large and small to develop robust brand protection strategies. Having managed trademark portfolios for Fortune 500 companies, start-ups. and everything in between, Angela is adept at tailoring her advice to fit a particular client's needs. Angela has worked with companies in a diverse array of industries and brings this broad-based experience to every problem she solves. 

Angela specializes in US and international trademark prosecution, guiding her clients in trademark selection, registration, and maintenance. Her practice spans over fifty countries. Angela has a proven track record of resolving her clients' trademark disputes, including in cases before the Trademark Trial and Appeal Board. Angela's experience also includes registering works at the Copyright Office and authoring a variety of intellectual property agreements. 

An art lover, Angela worked at the Lyric Opera of Chicago and the Chicago International Film Festival prior to practicing law. She brings this love of creativity to her work and never tires of seeing what her clients create. Whether it is an imaginative tagline or an eye-catching logo, Angela feels passionate about her role in protecting her clients' brands and creations. 

When she is not hard at work for her clients. Angela delights in reading great novels. trying new restaurants. and perfecting her karaoke repertoire.