Design Mind frogcast

frog
Design Mind frogcast

Meet the humans designing the future. Go behind the scenes to meet the people designing what's next in the world of products, services and experiences. Brought to you by frog, your global reinvention and experience partner. frog is part of Capgemini Invent. www.frog.co

  1. Serving the Consumer Unconditionally

    14 MAJ

    Serving the Consumer Unconditionally

    Most brands will tell you they put the customer first. But how far are they really willing to go? For instance, how many companies make consumer needs priority over the fiscal bottom line? How many brands would be willing to recommend a competitor's product if it served their customer's needs better? Probably not a lot. In our newest frog report, 'The New Terms of Engagement' we explore these tensions with our guests and report authors Bhavesh Unadkat, Vice President of Brand, Marketing and Content Services UK, frog, Kerry Lee, Director of Commerce and Customer Transformation UK, frog and Christopher Baird, Global Head of Loyalty. At a time of unconditional responsibility, where consumers care more than ever about their purchasing decisions and customer experiences, with an eye toward sustainability, inclusivity and purpose, companies may need to change the way they act and communicate to meet a consumer base looking for more meaning in their marketing and commerce interactions. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Find episode transcripts and more from our conversation (https://www.frog.co/designmind/design-mind-frogcast-ep-46-serving-the-consumer-unconditionally) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

    37 min
  2. Powering Beauty Tech: L'Oréal's Transformation

    6 FEB.

    Powering Beauty Tech: L'Oréal's Transformation

    How has world-class beauty brand L'Oréal, with 115 years of experience selling products on a global scale, transformed itself into a tech powerhouse standing beside tech giants like LG and Samsung? By ushering in the future of Beauty Tech. On this episode, we're joined by leaders from L'Oréal Groupe to talk orienting around customer needs, as well as using emerging technology like GenAI and augmented reality to power new services—all while pioneering at the crossroads of innovation and sustainability. Our Guests: Béatrice Dautzenberg, Global Director of Beauty Tech Services, L'Oréal; Stéphane Lannuzel, Beauty Tech Program Director, L'Oréal; Charlotte Pierron-Perles, Executive Vice President and Managing Director of Intelligent Industry, Capgemini Invent Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report Chief Challenges 6: Making Connectivity Matter (https://www.linkedin.com/posts/frogdesign_powering-beauty-tech-lor%C3%A9als-transform[…]671624130560-wZJV?utm_source=share&utm_medium=member_desktop) Find episode transcripts and more from our conversation (https://www.frog.co/designmind/design-mind-frogcast-ep-44-powering-beauty-tech-loreals-transformation) Learn more about the 'Connected World' at frog (https://www.frog.co/services/connected-world) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

    49 min

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Meet the humans designing the future. Go behind the scenes to meet the people designing what's next in the world of products, services and experiences. Brought to you by frog, your global reinvention and experience partner. frog is part of Capgemini Invent. www.frog.co

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