KaisaFit Guest Appearances KaisaFit

“My goal was to be able to create an online studio. Many people would be familiar with the Pelotons of the world today, and this was my goal 15 years ago. It's still my goal today knowing that we are not selling weight loss, but we are focused on creating movement for every single level of a human being that is ready to start their movement journey, continue their movement journey, or advance their movement journey.

“I also am very aware that people would choose to move more if we weren't so narrow-minded about what working out means. So we have dance on our platform. We have all the traditional strength, cardio, yoga, and it's ever-growing. But really the goal behind Just Move is to create movement for everybody, and to really vary the types of movement we have without ever focusing on weight loss.”

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This feed includes all the podcast episodes where Kaisa makes a guest appearance!



Podcast: Fascinating Entrepreneurs

Episode: Just Move with Multi-Million Dollar Business Founder Kaisa Keranen

Release Date: Dec 6, 2022

“I think the biggest thing is to know your north star. Because running a business comes with so many failures, so many mistakes, and so many learning lessons. But if you know your north star, you can consistently stay grounded. As a company now, we are so clear on the big goal, but we do not know the recipe or the path. And we are constantly testing.

Going back to my days in training, I realize the fitness industry only talks to the 10% of the population that's already in fitness. So when we look at how to help people get up off the couch and move, most “beginner” workouts are way too advanced. The people we're speaking to don't even know what a squat is. They don't know what a lunge is. They're probably in pain. They've never moved before. And that was the population I wanted to speak to and make sure that we took care of.

When we say we have movement for everybody, do we really? And so, we developed a START level. The levels go start, beginner, and intermediate. Six months into the Just Move subscription, we realized that Start Human deserves to be in their own safe space. And so we pivoted as a company.”

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This feed includes all the podcast episodes where Kaisa makes a guest appearance!



Podcast: Behind Here Empire

Episode: Daily Habits to Unlock Your Full Potential & Purpose

Release Date: Oct 31, 2022

“Why does everybody come into the gym wanting to change the way that they look?

“I think underneath it all when we want to change the way we look; we ultimately think that by looking different, we will be happier. We think by looking different that so much of our life will change. Maybe we will be able to be in a relationship, or a better relationship, or our friends and family will love us better, or we'll get that job that we've always wanted.

“I realized I needed to meet people where they're at and encourage people that changing the way you look doesn't bring those things. It doesn't bring any form of sustainable happiness. The happiest you can become is by developing a relationship with your body and developing a positive appreciation for what your body can do for you.

“Not for what it looks like.

“It’s a nearly impossible message to sell. I am in an industry, and we live in a world of quick fixes, and that you are what you look like, especially for women. Our initial value to everyone, even to other women, is what we look like.

“And so, selling this message is a very, very difficult one. It's one that I will never give up on. It is the reason why I'm here today. And I think I will be talking about this message for the rest of my life.”

Kaisa talks with Dr. Hazel Wallace, on the The Food Medic podcast. (Original air date: Aug 29, 2022)

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This feed includes all the podcast episodes where Kaisa makes a guest appearance!



Podcast: The Food Medic

Episode: We are more than our bodies with Kasiafit

Release Date: Aug 29, 2022

“The fitness industry and wellness industry has told everyone that if you are healthy, you look a certain way. And the reality is that's not true at all. It’s really just a way for the industry to make money because we're pushing an image on and trying to get everyone to buy products and, basically basing it on a lie.

“And so I say health is a feeling. Health is a version of you taking care of yourself, given your own circumstances. It's moving regularly. It’s eating relatively well, and hydrating, and sleeping. And that's what health is. And everybody's version of health looks a different way.

“Health just doesn't look one way.”

Kaisa talks with Nina Collins, the chief creative officer at Revel, on the Raging Gracefully podcast. (Original air date: Aug 26, 2022)

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This feed includes all the podcast episodes where Kaisa makes a guest appearance!



Podcast: Raging Gracefully

Episode: Health is a Feeling

Release Date: Aug 26, 2022

“Every single morning I look in the mirror and I look at my arms. My arms are huge… I have very muscular arms. The first thing I think is goddamn these big ass arms, a second later I remind myself these big ass arms help me do 10 pull-ups, 20 push-ups, crazy movement that I want to do every single day. They carry me throughout this life… they do not define me.

“It might be something that I look at because of media and because of everything else I’ve been told, but I don’t sit in that. I don’t dwell in that. What my arms look like does not define who I am as a woman. Some days I’m more positive to myself than others, but on a positive day I’d be like look at all the shit I did this week in business, in family life, and all the other things I’m proud of that are not defined by what I look like.”

Kaisa talks on THE IDEALISTS podcast with Melissa Kiguwa who seeks to feature the world’s most visionary women, femmes, and gender-expansive persons around the world. (Original air date: Aug 2, 2022)

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This feed includes all the podcast episodes where Kaisa makes a guest appearance!



Podcast: THE IDEALISTS

Episode: Kaisa Keranen on Redefining Fitness and Moving for Pleasure

Release Date: Aug 2, 2022

“I'm trying to sell movement in a completely different way than the rest of the world... I am trying to sell movement without the carrot of weight loss. And I think every single day that brings on a new challenge.

“Every day we're fighting an intense beast. There are so many like the beauty standards and so much of what social media has done. People really believe that they need to change the way that they look to be happy. And so it's harder and harder to stay away from that and, to be doing something almost in some sense, the exact opposite.”

Kaisa talks on the Wings of Inspired Business podcast with Melinda Wittstock who speaks with women entrepreneurs who've "been there, built that" with 7, 8 and 9-figure businesses. (Original air date: July 26, 2022)

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This feed includes all the podcast episodes where Kaisa makes a guest appearance!



Podcast: Wings of Inspired Business

Episode: Get Moving: Fitness Entrepreneur Kaisa Keranen on Why Health is a Feeling and Not a Look

Release Date: Jul 26, 2022