Revenue Vitals Refine Labs

Eddie Asked Chris to sit for an interview to help with a project for his Master's program, and Chris was happy to talk him through some unique approaches to the work. 

They chatted about:


What makes a great marketing leader


Life events that helped shape Chris’ customer centricity


What companies should keep an eye out for when hiring


How to change your mindset for more out of the box thinking


And more!



Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include:


Pipe Framework introduction and overview



Vocab: Pipe Conversion, Pipe Qualified Meeting



Aligning Sales and Marketing 


HIRO introduction and overview


A clearer breakdown of the HIRO calculation


Practical advice for implementing this Pipe Framework



Let us know what topic you want to hear a compilation episode focusing on next!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today!

They chatted about:


Challenges B2B Marketers face today


Chris’ favorite recent marketing campaign and what he learned from its success


Tips for building a strong digital presence


How can B2B companies effectively target their ideal customers


How to measure the success of B2B Marketing campaigns


B2B Social Media best practices


…and more!



Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include:


The root of sales/marketing misalignment


How to Utilize CRM data 


Sales Velocity Calculation


Understanding Levels of Buyer Intent


Dark Social and the Dark Funnel



Let us know what topic you want to hear a compilation episode focusing on next!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit. 

Find out what Chris wanted to be when he grew up, how he transitioned into a leadership position and what balance of control over operations he maintains, and how he navigated the financial ins and outs of running a startup. He also talks about a long term vision for Refine Labs, how they differ from other agencies, and digs into the concepts of Revenue R&D and Dark Social.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Pipeline Sources from Chris’ recent podcast appearances. Different areas of attribution he breaks down include:


Pipeline Velocity 


Allbound overview and practical application


Departmental Credit as a Defense of ROI


Sales Cycle Lengths


Buyer Intent


Alignment


Measurement and Metrics


Sales Velocity





Let us know what topic you want to hear a compilation episode focusing on next!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.