B2B Revenue Vitals

B2B Refine Labs
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B2B Revenue Vitals

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

  1. −5 D

    RV223 - Evolving The CMO Role (Art vs. Science)

    In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like: Being Misunderstood on LinkedIn Attribution is a Tool (Not the Answer) Reimagining the Role of the CMO Demand Creation vs. Brand Awareness Bootstrapping vs. Venture Capital Why SaaS + Services is a Great Model LinkedIn's B2B Potential And more… – Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

    46 min

  2. 12 NOV.

    RV222 - Attribution is the problem (not the solution) | Go To Market Live Episode 38

    Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy. In this episode (GTM Live #38), Chris talks about: Why attribution models are more of the problem than the solution The limitations of traditional KPI systems in marketing and sales Breaking away from the inbound vs. outbound debate How a factory-like GTM structure can streamline pipeline creation The challenges of working with partners and the pitfalls of PLG models The critical role of RevOps in strategic GTM alignment Redefining SDR roles and the value of integrated data And more… Listen to this full episode to learn how you can reshape your company's go-to-market approach for greater efficiency and growth. – GTM Live is a weekly live event every Tuesday at 12pm CST. Register here to have Chris answer your specific questions. – Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

    50 min

  3. 7 NOV.

    RV221 - My POV and Messaging Framework (to 10x Growth)

    Chris Walker joins Erik Jacobson (CEO at Hatch.fm) to talk through Chris's recent update to his strategic narrative, POVs, and messaging at Passetto, which has resulted in generating more pipeline and revenue in the month of October alone than all of 2024 combined up to that point. Listen to this episode to hear Chris’s framework on how to turn what you say (your message) into 10x growth. —- Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more

    49 min

  4. 5 NOV.

    RV220 - Who Owns GTM? | Go To Market Live Episode 37

    Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy.  In this episode (from GTM Live #37), Chris talks about: Who should own the GTM strategy (hint: it’s not the CMO) Why GTM should function like a factory Post-sale reporting lines Attribution vs. business-level KPI’s CMO & CEO alignment LTV:CAC vs. GTM Efficiency Larger vs. smaller team dynamics And more… Listen to this full episode to hear how these frameworks can transform your company’s GTM approach. *** If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. *** Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

    52 min

  5. 25 OKT.

    RV219 - MUST LISTEN: How Your Pipeline Problem Costs You $50MM+/Quarter | Go To Market Live Episode 36

    In this week’s live event, Chris discusses the insights he gained from attending the Pavilion Go-To-Market 2024 conference. He critiques the prevalent issues plaguing current marketing and sales strategies, emphasizing the importance of efficient pipeline creation as a determinant of successful business operations. He reflects on the conference's average content but highlights the value of networking and real-world insights gathered from industry leaders. Chris dissects the persistent pipeline problems faced by companies and communicates the necessity for a cross-functional alignment involving CEOs, CFOs, and boards to rectify marketing inefficiencies. He stresses the detrimental effects of outdated growth methodologies and proposes a shift towards a model that better reflects true business performance. He maintains that outdated concepts fill boardroom discussions, preventing effective problem-solving and strategic advancements. He points to the ripple effects of such misalignment - increased CAC, decreased growth efficiency, and deceptive performance metrics. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    53 min

  6. 15 OKT.

    RV218 - Aligning Marketing and Finance for Growth | Go To Market Live Episode 35

    In this week’s live event, Chris is joined by Tom Wentworth, CMO of Recorded Future, to discuss the intricate collaboration between marketing leadership and finance. They dive deep into the often-overlooked aspect of bringing business acumen into financial planning, emphasizing the importance of marrying marketing metrics with business objectives to drive enterprise value. With Recorded Future's forthcoming acquisition by Mastercard, Tom shares valuable insights on aligning marketing strategies with organizational growth goals. The conversation shifts to annual planning and the use of marketing metrics that truly reflect a company's health. Chris and Tom examine the pitfalls of traditional marketing metrics and highlight how marketing leaders can better prepare for board meetings and annual strategy planning. The dialogue outlines the significance of FP\&A in marketing processes and explores Tom's approach to integrating financial metrics into marketing planning. Keywords like pipeline creation, win rates, and ROI underline the episode, making it valuable for marketing professionals and business strategists looking to enhance their financial alignment. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    47 min

  7. 11 OKT.

    RV217 - MUST LISTEN: How to Fix Your Pipeline Problem via Marketing ROI | Go To Market Live Episode 34

    In this week’s live event, Chris is focused on reinforcing the importance of unified metrics and financial acumen. He also covers marketing efficiency, effective brand marketing strategies, and the role of ROI in driving business success. Addressing listener feedback and industry misconceptions, Chris provides a comprehensive analysis of marketing performance metrics. He argues against the widespread undervaluation of marketing ROI, emphasizing its crucial role in achieving pipeline targets. Chris highlights how a misalignment in understanding these metrics can lead to significant revenue loss, illustrated by a case study involving a company with a $95 million pipeline deficit. Chris Walker also tackles the skepticism around brand marketing, asserting that an effective blend of marketing investments translates to tangible business results. He busts the myth that only performance marketing yields measurable outcomes by illustrating the dynamics of performance marketing inefficiencies and the long-term ROI benefits of brand marketing. This episode serves as a clarion call for better integration of financial acumen in marketing roles, urging professionals to adapt their strategies to ever-evolving market demands.  If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    48 min

  8. 8 OKT.

    RV216 - GTM Efficiency | Go To Market Live Episode 33

    In this week’s live event, Chris is joined by finance expert David Spitz to dig into the intricacies of go-to-market efficiency, a crucial metric for SaaS companies. As businesses navigate 2025 planning and budget setting, understanding key performance indicators is indispensable. David provides a detailed exploration of how public SaaS companies are evolving in their approach to marketing efficiency, following the dramatic shifts seen post-2021 due to economic pressures and the end of the "growth at all costs" era. By examining data from about 80 public SaaS companies, David highlights the decline in growth rates from 34% in 2021 to a median of 17%, driven by various macroeconomic factors. Despite reduced sales and marketing expenditures, the cost of acquiring new revenue has increased significantly, doubling compared to previous years. The episode further illustrates the link between go-to-market efficiency and enterprise value, offering insights into how companies can adjust their strategies to ensure sustainable growth and better valuation.  If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    45 min
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Om

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

Information

  • Skapad av
    B2B Refine Labs
  • Aktiva år
    2020 - 2024
  • Avsnitt
    554
  • Åldersgräns
    Vuxet innehåll
  • Copyright
    © 224801
  • Programmets webbplats
    B2B Revenue Vitals

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