E5: Amanda McCourt — Eco-friendly underwear championing comfort and community

In today’s Earth Day episode, Susannah catches up with Amanda McCourt, the co-founder of independent underwear brand Pantee. Launched through kickstarter in 2021 in the midst of the pandemic, Amanda and her sister and fellow co-founder Katie couldn’t find underwear that ticked all of their boxes — sustainably-made without compromising on comfort and style. The game changing thing about Pantee’s designs is that they’re made from materials that already exist (deadstock t-shirts or deadstock fabric) giving them a circular, upcycled origin from the get go. Being big on transparency, body positivity and a realistic approach to sustainability are just a few of the reasons this label has caught not just our attention, but also the likes of Vogue, Drapers, The Observer and the BBC.

Deep diving into Amanda’s journey, we speak about navigating and building a supply chain as a small fashion business, her thoughts on representation in the lingerie industry, what building a brand community has looked like for her, and why they’re trying to move sustainability messaging out of their marketing. Curious? Tune in to find out more.