Google Cracks Open Pmax Black Box

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.

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Today’s story links:

• Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test
• Promotions in italics are more effective
• Pinterest Reports Slower Revenue Growth
• Instagram Says It Does Not Reduce the Reach of Sponsored Content
• Instagram Expands Boosting To Include More Post Types
• Google Ads Editor Version 2.8 Gains AI Images, Brand Guidelines, New Help Center and more
• Amazon debuts virtual holiday shop

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

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