Revenue Builders

Force Management
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Revenue Builders

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information

  1. What Makes Your Reps Successful

    2 DAYS AGO

    What Makes Your Reps Successful

    In this short segment of the Revenue Builders Podcast, Battery Ventures Operating Partner, Bill Binch, talks with Revenue Builders on getting specific on what makes your reps successful and the importance of understanding that success profile as a CRO. If you are hiring in 2025, don’t miss this segment. KEY TAKEAWAYS [00:00:27] - Introduction to Bill Binch's career highlights (Battery Ventures, Pendo, Marketo). [00:01:11] - The importance of having a clear and compelling personal and company value proposition as a CRO. [00:02:17] - Lessons from Marketo: Hiring top talent and being ruthless about performance in the early days. [00:03:15] - Defining traits of successful sales reps and discovering the “Monday Morning Meeting Rule.” [00:04:11] - Inputs that predict outputs: The critical metric of nine weekly customer-facing meetings. [00:05:02] - Structuring onboarding and enablement to align activity with success expectations. [00:05:38] - Setting success profiles in interviews to align hiring with organizational goals. HIGHLIGHT QUOTES [00:01:11] - "As a CRO, if you're not audible-ready with your employee value prop or your own story, you're at risk. You're really at risk." [00:02:56] - "If you weren’t cutting it at Marketo in 60 days, it was a hard place to be. That ruthlessness shaped our success." [00:03:48] - "Our reps who start the week with nine customer-facing meetings consistently hit quota. Meetings multiply." [00:05:02] - "We shifted enablement from outputs to inputs—measuring activity first to build downstream results." [00:05:38] - "When you start here, this is what we’re going to manage you to. Does that sound good?" Listen to Bill’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/a-revenue-builders-journey-from-seller-to-leader-to-operating-partner/ Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

    6 min
  2. Balancing Technical Expertise and Sales Strategy with Keith Textor

    6 DAYS AGO

    Balancing Technical Expertise and Sales Strategy with Keith Textor

    In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan discuss the critical intersection of sales and technical resources with seasoned IT and engineering professional Keith Textor. They explore the nuances of role delineation between sales and technical teams, the importance of a well-defined sales process, and strategies for shaping customer objectives and managing expectations. The conversation dives into the art of leveraging technical expertise to drive business outcomes, the challenges of Product Led Growth (PLG), and effective ways to recognize and reward technical contributions. With valuable insights and real-life examples from their experiences, they provide a comprehensive guide to enhancing collaboration between sales and technical teams for improved customer success. ADDITIONAL RESOURCES Connect and learn more about Keith Textor: https://www.linkedin.com/in/keithtextor/ Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 HERE ARE SOME KEY SECTIONS TO CHECK OUT [00:02:05] Role Delineation: Sales vs Technical Resources [00:02:49] Understanding Customer Requirements [00:06:33] Effective Demonstrations and Building Champions [00:14:59] Navigating Remote Sales Dynamics [00:27:22] The Importance of Sales Process and Qualification [00:39:09] Navigating Company Dynamics [00:39:49] Understanding the Right Audience [00:40:19] Challenges in Selling CAD Software [00:42:13] Driving Organizational Change [00:46:47] The Role of Sales Engineers [00:48:36] Aligning Sales Process with Customer Needs [00:56:32] Recognizing Technical Contributions [01:10:27] Leveraging Telemetry for Customer Success HIGHLIGHT QUOTES [00:26:13] "Your first job is to go sit down with your sellers, go introduce yourself, and get into as many meetings, as many demos, as many things you can." [00:49:32] "If your process allows for things like that to happen, you're never going to scale." [01:03:52] "There's a risk/reward difference in personalities."

    1h 16m
  3. What Customer Success Activities Drive the Output Metrics with Sasha Anderson

    17 NOV

    What Customer Success Activities Drive the Output Metrics with Sasha Anderson

    In this short segment of the Revenue Builders Podcast, Sasha Anderson, Global Head of Customer Success at Canva, shares her insights on crafting a scalable customer success strategy, emphasizing the importance of input metrics over output metrics. She discusses how defining clear roles, responsibilities, and competencies within customer success teams can lead to better performance management and improved outcomes like net dollar retention (NDR). Whether you're a leader building a CS team or refining an engagement model, this episode provides actionable advice to drive success. KEY TAKEAWAYS [00:00:29] Insights from Sasha Anderson on Customer Success [00:01:14] Challenges in Customer Onboarding and Specialization [00:02:37] Importance of Clear Roles and Responsibilities [00:03:19] Metrics for Performance Management [00:05:41] Effective Customer Engagement Strategies [00:07:16] Diagnosing Business Issues in Customer Success HIGHLIGHT QUOTES [00:01:28] "That's probably too many things for one person to be doing." [00:02:47] "You can’t performance manage unless people know exactly what they’re supposed to be doing." [00:03:53] "You need to provide the team with structure around the inputs they need to hit to achieve those output metrics." [00:07:16] "When roles are clearly defined, it’s easier to diagnose where the problem lies." Listen to Sasha Anderson’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/optimizing-a-customer-success-team Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

    8 min
  4. On Being a Leader with George Conrades

    14 NOV

    On Being a Leader with George Conrades

    George Conrades, the Former CEO of Akamai Technologies and Current member of Oracle’s Board of Directors joins John Kaplan and John McMahon for a conversation on leadership. Conrades is the author of ‘On Being a Leader’ where he shares how to inspire and guide others toward a common purpose. He’s mentored countless leaders at all levels and across diverse industries, experiences and backgrounds. He shares his experience in this candid conversation. ADDITIONAL RESOURCES Connect and learn more about George Conrades: https://www.linkedin.com/in/georgeconrades/ Be sure to check out his book, On Being A Leader. All the proceeds go to the Akamai Foundation that supports STEM education in grades K-12. https://www.amazon.com/dp/B0DF6NVQ3V Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 HERE ARE SOME KEY SECTIONS TO CHECK OUT [00:02:06] Insights on Leadership from George's Book [00:04:13] The Power of Effective Listening [00:08:38] Inclusiveness and Team Building [00:17:08] Navigating Change as a Leader [00:20:05] Transactional vs. Transformational Leadership [00:22:55] Balancing Management and Leadership [00:24:28] Understanding Competence and Commitment [00:28:09] The Importance of Being Present [00:29:02] Leveraging Team Strengths [00:33:54] Loving People: The Heart of Leadership [00:37:16] Leadership Development Insights [00:38:23] The Power of Authenticity [00:39:03] Self-Awareness in Leadership [00:39:36] The Impact of Words and Actions [00:44:38] Recruiting the Right People [00:50:55] Creating Clarity and Setting Goals [00:52:53] Accountability and Team Dynamics [01:00:04] Guiding Principles and Urgency [01:01:35] The Importance of Humility HIGHLIGHT QUOTES [00:02:10] "Leadership is not about your title. Leadership is about your intention and actions." [00:02:35] "Absorb uncertainty. Great teams, full of wonderful people, can't stand ambiguity." [00:06:42] "To be present shows that you care, and that's a big emotion." [00:34:19] "Your whole job as a leader is to inspire others to do their very best. The measure of your personal leadership success is leaving behind even better leaders." [00:35:04] "You need to be vulnerable because you're going to ask questions that will expose you as a leader who doesn't know the answer." [00:36:41] "Great leaders are made, not born."

    1h 11m
  5. Coaching Your Team to Success with Brian White

    10 NOV

    Coaching Your Team to Success with Brian White

    In this short segment of the Revenue Builders Podcast, Brian White shares his perspectives on team motivation and leadership. Brian White, the running backs coach at Bowling Green State University, discusses the invaluable lessons learned from losses, the importance of the human touch in coaching, and the significance of building accountability and selflessness within teams. He elaborates on his coaching philosophy, which includes connecting deeply with players, understanding their backgrounds, and emphasizing the core values of gratitude, grit, and selflessness. White also recounts lessons from his mentor Joe Moore and explains his approach to fostering team spirit and individual excellence. KEY TAKEAWAYS [00:00:50] Lessons from Wins and Losses [00:01:20] The Importance of Human Connection in Coaching [00:01:58] Reaching Players' Genetic Ceilings [00:02:36] Connecting with Players on a Personal Level [00:03:18] Feeding Players: A Coaching Strategy [00:06:35] Core Values: Gratitude, Grit, and Selflessness [00:07:28] Balancing Individuality and Teamwork [00:08:29] Mantra for Success: Play Hard, Fast, and Be a Great Teammate HIGHLIGHT QUOTES [00:01:13] "The most important thing you learn through the losses is that the human touch is the most important component." [00:01:25] "If you have the ability to touch people in a way that they'll relate to, you're going to drive your productivity through the roof." [00:03:13] "People want to be touched and they want you to get involved with them." [00:08:37] "Play as hard as you can, as fast as you can, for as long as you can, and be a great teammate." [00:10:20] "You can be the greatest talent in the world, but if you can't get anybody to follow you, that's a problem." Listen to Mark’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/harnessing-the-power-of-coaching-with-brian-white/ Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

    11 min
  6. Getting Customer Success Right

    7 NOV

    Getting Customer Success Right

    In this episode, we bring you snippets of several conversations that focused on Customer Success. Listen as John Kaplan and John McMahon talk with Sasha Anderson, the Global Head of Customer Success at Canva, Dan Barrett the Executive VP of Customers at MongoDB and Allison Pickens Co-Author of the Customer Success Economy. [00:00:13] Sasha Anderson on Customer Success and Consumption Pricing [00:06:30] Dan Barrett on Customer Expectations and Value Demonstration [00:16:35] The Importance of Customer Success in Reducing Churn with Alison Pickens Don’t miss the full episodes featuring our guests: Allison Pickens: https://revenue-builders.simplecast.com/episodes/mastering-the-art-of-customer-success-with-allison-pickens Sasha Anderson: https://revenue-builders.simplecast.com/episodes/optimizing-a-customer-success-team Dan Barrett: https://revenue-builders.simplecast.com/episodes/the-right-hire-for-customer-success-with-dan-barrett Additional Resources Force Management’s Customer Success Playbook: https://www.forcemanagement.com/driving-renewals-and-nrr-with-customer-success Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064 In this episode, we bring you snippets of several conversations that focused on Customer Success. Listen as John Kaplan and John McMahon talk with Sasha Anderson, the Global Head of Customer Success at Canva, Dan Barrett the Executive VP of Customers at MongoDB and Allison Pickens Co-Author of the Customer Success Economy. [00:00:13] Sasha Anderson on Customer Success and Consumption Pricing [00:06:30] Dan Barrett on Customer Expectations and Value Demonstration [00:16:35] The Importance of Customer Success in Reducing Churn with Alison Pickens Don’t miss the full episodes featuring our guests: Allison Pickens: https://revenue-builders.simplecast.com/episodes/mastering-the-art-of-customer-success-with-allison-pickens Sasha Anderson: https://revenue-builders.simplecast.com/episodes/optimizing-a-customer-success-team Dan Barrett: https://revenue-builders.simplecast.com/episodes/the-right-hire-for-customer-success-with-dan-barrett Additional Resources Force Management’s Customer Success Playbook: https://www.forcemanagement.com/driving-renewals-and-nrr-with-customer-success Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

    23 min
  7. Debriefing Our Most Popular Episodes

    31 OCT

    Debriefing Our Most Popular Episodes

    In this episode, John Kaplan and John McMahon talk through their key takeaways from the most popular episodes in our Revenue Builders Archive. We compiled our top five shows based on listener data - tune in as our hosts talk through the following conversations and lessons learned: [00:03:03] The Difference Between Managing and Leading with Jeremy Duggan, President and Board Member at Multiverse. [00:09:27] Sales Best Practices with Mark Wendling, VP of WW Data Cloud Sales at Snowflake. [00:12:54] Sales Stages and Exit Criteria, with Brian McCarthy CRO at Rubrik. [00:19:36] Business Value Assessments, with Doug May SVP of Productivity at Harness. Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

    29 min
  8. AI Disruption: Thinking Outside-In

    27 OCT

    AI Disruption: Thinking Outside-In

    In this short segment of the Revenue Builders Podcast, Mark Roberge shares some thoughts on AI and how to think about using it to innovate business, rather than automating isolated tasks. It’s part of a larger episode with John Kaplan and John McMahon. KEY TAKEAWAYS [00:00:25] How AI Disrupts Legacy Thinking: Relying on established systems and resources will lead to failure; companies must rethink from scratch. [00:01:41] Big Companies Resist Disruption: Internal power dynamics often prevent large companies from embracing necessary innovation. [00:03:13] AI's Shortcomings in Sales: Many companies focus on automating tasks rather than considering the full customer experience. [00:05:09] AI Co-pilot Concept: Current AI tools are overly iterative, with most companies simply aiming to boost productivity, not revolutionize. [00:05:57] Future of Work with AI: The potential for billion-dollar companies with minimal employees raises questions about capitalism and job creation. HIGHLIGHT QUOTES [00:00:46] Mark Roberge on Innovation: "The minute you say, ‘How can we leverage what we already have?’—game over." [00:01:41] John McMahon on Company Resistance: "The people in power won’t give in easily to disruptions that challenge their status." [00:03:57] Mark Roberge on AI's Shortcomings: "Co-pilot is the pets.com of this era. It’s iterative. It’s not revolutionary." [00:05:57] Mark Roberge on Future Jobs: "AI will lead to the first billion-dollar company with two employees." Listen to Mark’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/innovation-growth-and-failure Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

    7 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information

Information

  • Creator
    Force Management
  • Years Active
    2022 - 2024
  • Episodes
    202
  • Rating
    Clean
  • Copyright
    © 2022 - Force Management
  • Show Website
    Revenue Builders

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