Marketing Vanguard

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Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

  1. Simplifying Native Advertising Measurement with Justin Choi, Founder and CEO of Nativo

    6 DAYS AGO

    Simplifying Native Advertising Measurement with Justin Choi, Founder and CEO of Nativo

    Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement. Here are the key talking points from the episode: Challenges in Measuring Content MarketingNativo's MissionJustin Choi's Entrepreneurial JourneyUnderstanding Consumer HabitsMeasuring Consideration Over AwarenessJustin’s Role as a Founder Hosted on Acast. See acast.com/privacy for more information.

    21 min
  2. Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz

    14 NOV

    Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz

    Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.  Here are the key talking points from the episode: Todd Kaplan's Transition to Kraft HeinzThe Impact of Marketing on Business GrowthMastering Calculated Risk-TakingBalancing Creativity and Business ObjectivesChallenges in the Current Marketing Landscape Hosted on Acast. See acast.com/privacy for more information.

    27 min
  3. Gary V on Creative Content, Social Media, and Live Shopping

    7 NOV

    Gary V on Creative Content, Social Media, and Live Shopping

    In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

    39 min
  4. Beyond Brands: Creating a Movement in Women’s Leadership with Ilona Aman, CMO of Athleta

    31 OCT

    Beyond Brands: Creating a Movement in Women’s Leadership with Ilona Aman, CMO of Athleta

    In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through Athleta’s mission. She emphasizes the brand's focus on authenticity, service, and partnerships that enhance its message of empowerment. Ilona also covers how Athleta differentiates itself within the Gap Inc. portfolio by targeting a unique audience, fostering collaboration, and staying consumer-centric in a competitive landscape. SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

    36 min
  5. The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison

    24 OCT

    The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison

    Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative digital products, strategic partnerships, and the importance of personal branding, this episode is a must-listen for anyone looking to elevate their marketing game! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

    29 min
  6. The Art of Storytelling in Branding with Deepak Chopra, M.D.

    10 OCT

    The Art of Storytelling in Branding with Deepak Chopra, M.D.

    Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Let’s welcome Deepak Chopra, MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru.  Join us for an engaging conversation where Jenny and Deepak delve into the powerful connection between branding, storytelling, and mindful leadership. Deepak shares his insights on how brands are narratives that resonate with consumers, emphasizing the importance of authenticity and purpose. He discusses critical societal themes like climate change and social justice, urging leaders to address these in their brand stories. Explore his innovative work with Ulta Beauty's "Joy Project" and his thoughts on AI's role in enhancing well-being, including his book "Digital Dharma SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

    30 min
  7. Hinge’s Unique Approach to Connecting with Gen Z with Jackie Jantos, CMO

    3 OCT

    Hinge’s Unique Approach to Connecting with Gen Z with Jackie Jantos, CMO

    Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos, Chief Marketing Officer at Hinge, the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses their unique approach to connecting with Gen Z. With insights from her diverse background and leadership philosophy, Jackie emphasizes the importance of authenticity and social impact in marketing. Don’t miss this thought-provoking conversation about the evolving dating landscape and how brands can make a meaningful difference! If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

    27 min
  8. Greatest Hits - The Intersection of Design and Marketing: Mauro Porcini, SVP and Chief Design Officer at PepsiCo

    26 SEPT · BONUS

    Greatest Hits - The Intersection of Design and Marketing: Mauro Porcini, SVP and Chief Design Officer at PepsiCo

    Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in enhancing design. Tune in for a captivating conversation that explores how design thinking can drive success in large organizations! If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.

    37 min
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About

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

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