104. What Large Institutions Can Learn From Small Museums
The Murney Tower Museum in Kingston, Ontario, Canada is a small museum. Open for only four months of the year and featuring only one full-time staff member, the museum is representative of the many small institutions that make up the majority of museums. With only a fraction of the resources of large institutions, this long tail distribution of small museums offers the full range of museum services: collection management, public programs, and curated exhibits. Dr. Simge Erdogan-O'Connor has dedicated her studies to understanding the unique dynamics and challenges faced by small museums, and is also the Murney Tower Museum’s sole full-time employee. In this episode, Dr. Erdogan-O'Connor describes the operation of The Murney Tower Museum, discusses the economic models of small museums, and muses on what small museums can teach larger ones. Image: Murney Tower Museum Topics and Notes 00:00 Intro 00:15 Understanding the Landscape of Small Museums 02:38 Dr. Simge Erdogan-O'Connor 03:00 Murney Tower Museum 08:29 Overcoming Challenges with Digital Solutions 09:46 What Big Institutions Can Learn from Small Museums 09:54 The Power of Local Connections in Small Museums 13:20 Outro | Join Club Archipelago 🏖 Museum Archipelago is a tiny show guiding you through the rocky landscape of museums. Subscribe to the podcast via Apple Podcasts, Google Podcasts, Overcast, Spotify, or even email to never miss an episode. Support Museum Archipelago🏖️ Club Archipelago offers exclusive access to Museum Archipelago extras. It’s also a great way to support the show directly. Join the Club for just $2/month. Your Club Archipelago membership includes: Access to a private podcast that guides you further behind the scenes of museums. Hear interviews, observations, and reviews that don’t make it into the main show; Archipelago at the Movies 🎟️, a bonus bad-movie podcast exclusively featuring movies that take place at museums; Logo stickers, pins and other extras, mailed straight to your door; A warm feeling knowing you’re supporting the podcast. Transcript Below is a transcript of Museum Archipelago episode 104. For more information on the people and ideas in the episode, refer to the links above. View Transcript Welcome to Museum Archipelago. I'm Ian Elsner. Museum Archipelago guides you through the rocky landscape of museums. Each episode is rarely longer than 15 minutes, so let's get started. Let’s say you sorted every museum on earth in order by the number of yearly visitors. At one end, with yearly visitor numbers in the millions, would be large, recognizable institutions – places like the British Museum in London. There’s a cluster of these big institutions, but as you go further along the ordered list of museums, the visitor numbers start to drop. At some point during these declining visitor numbers, you reach small museums. Exactly where in the order you first reach a small museum doesn’t really matter – one definition of small museums from the American Association of State and Local History is simply: “If you think you’re small, you’re small.” You could do the same sort by number of staff members or by operating budget – the effect would be more or less the same. The point is that once you reach the threshold where small museums begin, you still have the vast, vast majority of museums to go. Simge Erdogan-O'Connor: You just realize how many small museums are there in the world. Unbelievable numbers, right? They're everywhere and they hold such an important space in local cultural landscapes. Even if I dare to say more than large institutions. The sorting exercise illustrates a long tail effect – each small museum, while attracting fewer visitors individually, collectively hosts an enormous number of visitors. There’s just so many of them. The long tail effect was coined in 2004 to describe economics on the internet: the new ability to serve a large number of niches in relatively small quantities, as opposed to only being able to serve a small number of very popular niches. But unlike the economics of the internet, where distribution costs are minimal, small museums face the challenge of fulfilling nearly all the responsibilities of larger museums without any of the benefits of scale. Simge Erdogan-O'Connor: What fascinates me most about small museums is despite being so small, they offer almost everything you can find in a large museum, Ian. So do they have collections and do collection management and care? Yes. Do they curate exhibitions? Yes. Do they offer public programs? Yes. Do they organize special events and do marketing and digital engagements? Yes. They make these things happen. This is Dr. Simge Erdogan-O'Connor, who studies small museums in her academic practice, and works at one. Simge Erdogan-O'Connor: Hello, my name is Simge Erdogan-O'Connor. I am a museum scholar and professional, currently working as museum manager at a local history museum called the Murney Tower Museum located in Kingston, Canada. Kingston, Ontario, Canada is a city of about 150,000 people and the Murney Tower Museum is Kingston’s oldest museum. Simge Erdogan-O'Connor: It will turn 100 years old next year. The museum itself is based in a 19th century military fortification, which was built by the British government as a response to a territorial dispute between England at the time and the United States. And the building itself is called Murney Tower. So the museum, taking its name from that building, but also being based in this building, is very much about that history. Why this building was constructed, what's its relationship to broader Canadian, British, American relationships in the 19th century, but at the same time, the museum is very much about the local history of Kingston as well so we are very local in our focus. No matter how you define a small museum, Murney Tower is a small museum. Simge Erdogan-O'Connor: We hold about 1300 objects in our collection and we are seasonal. We are only open to the public from the end of May through September. And I'm the only full time staff member that the museum has, which can also show, I think, many people what small museums are in terms of operational capacity. And then we almost entirely rely on volunteers, interns, and seasonal staff members that we hire in the summer. Ian Elsner: Right, I was going to make a joke about your, your staff meetings being super quick, but I guess you do have to have meetings nevertheless. Simge Erdogan-O'Connor: But sometimes I make a joke about that too Ian, meaning, yes, of course, we have board meetings, I constantly have interns, every semester through universities, and in the summer I have three full time staff members. Regardless, sometimes I'm like, I'm the gatekeeper, I am the security guard, I clean the museum, I run the museum, right? I do all of these cool things, like I write the strategic plan, but then there are times that I'm on call waiting for a maintenance person to come to the museum and I just need to be there to open doors to him. Ian Elsner: I can already see the challenge of having one person do all of those things that you described, but what are some of the other challenges of a small institution or your small institution specifically? Simge Erdogan-O'Connor: Simply because a big part of Ian, my professional, academic, personal life is concerned with this question of challenges, right? Whether understanding those challenges or finding solutions to those challenges. All my colleagues mention in any conversation that are very common to museums worldwide, big or small, and these challenges certainly affect my own institution as well, like the challenges of colonial and elitist legacies of museums, issues of reconciliation, repatriation, or funding limitations, or reliance on government funding, or contemporary challenges like COVID 19. So all of these challenges that are very much common in the museum world. But then when I look at his lens of small museums a little bit further, I identify in two major challenges that are much more specific to small museums. The first one is limited staff resources. I know I already mentioned that, but I still want to explain that a little bit further. While you have 40, 50, or hundreds of people doing these things in a large museum, you have only, like in my case, one or two people carrying out very similar activities in a small museum. This is a huge challenge because, yes, you can maybe carry these out in some form and capacity, with several people. But how can you make these activities really effective and impactful, with only a few people? This is a very important challenge that does not exist in large institutions. And there is a second challenge related to this, is what I refer in my own practice as this incapability mindset. And I found myself in this mindset when I started my work in a small museum four and a half years ago, it took a while for me to get out of this way of thinking. This limitation creates a mindset both in the institution as an institutional mindset but a mindset also in staff members and team members that's very much based on incapability. So you find yourself being almost conditioned, Ian, inherently to think small. Right? And this way of small thinking poses such a huge challenge to actual capacity of these small museums to grow and to make something meaningful. And, for example, you want to create a new website. You have the idea. You're excited. And what's the first thing you think? Oh. But I cannot hire a webmaster. I don't know coding and I cannot hire a website designer. I will never be able to make that happen. Or you want to create new exhibits, new exhibitions, nicer panels. And then you're like, but I cannot hire a graphic designer or exhibit designer. I