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In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? 
Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust: Advertising and Trademarks in Nineteenth-Century America (University of Pennsylvania Press, 2023) by Dr. Jennifer M. Black tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States.
As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public.
Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Dr. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.

This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.
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Emily Dickinson and Charles Darwin were born at a time when the science of studying the natural world was known as natural philosophy, a pastime for poets, priests, and schoolgirls. The world began to change in the 1830s, while Darwin was exploring the Pacific aboard the Beagle and Dickinson was a student in Amherst, Massachusetts. Poetry and science started to grow apart, and modern thinkers challenged the old orthodoxies, offering thrilling new perspectives that suddenly felt radical--and too dangerous for women.
Natural Magic: Emily Dickinson, Charles Darwin, and the Dawn of Modern Science (Princeton UP, 2024) intertwines the stories of these two luminary nineteenth-century minds whose thought and writings captured the awesome possibilities of the new sciences and at the same time strove to preserve the magic of nature. Just as Darwin's work was informed by his roots in natural philosophy and his belief in the interconnectedness of all life, Dickinson's poetry was shaped by her education in botany, astronomy, and chemistry, and by her fascination with the enchanting possibilities of Darwinian science. Casting their two very different careers in an entirely fresh light, Renée Bergland brings to life a time when ideas about science were rapidly evolving, reshaped by poets, scientists, philosophers, and theologians alike. She paints a colorful portrait of a remarkable century that transformed how we see the natural world.
Illuminating and insightful, Natural Magic explores how Dickinson and Darwin refused to accept the separation of art and science. Today, more than ever, we need to reclaim their shared sense of ecological wonder.
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To begin the celebration of Asian Pacific American Heritage Month, this episode features a conversation with Dr. Catherine Ceniza Choy about her book Asian American Histories of the United States (Beacon Press, 2022). Choy’s study identifies pivotal years in Asian American history as the focus of her eight chapters, which includes the beginning of Asian exclusionary policy with the Page Law in 1875, the rapid changes of 1965 and 1969, which saw a growing Asian America in understanding and demographics, to 2020 and the impact of COVID-19 pandemic. In just 175 pages, Choy weaves together the layered histories of exclusion, violence, and resistance to rectify the generalizations that come from a “misunderstanding of Asian Americans and their histories” (Preface, ix). 
Catherine Ceniza Choy is an award-winning Asian American historian and professor of ethnic studies at the University of California, Berkeley. She is the author of Global Families: A History of Asian International Adoption in America and Empire of Care: Nursing and Migration in Filipino American History, which won the 2003 American Journal of Nursing History and Public Policy Book Award and the 2005 Association for Asian American Studies History Book Award. An engaged public scholar, Choy has been interviewed in many media outlets, including ABC’s 20/20, The Atlantic, CNN, the Los Angeles Times, NBC News, and Vox, about the history of anti-Asian hate and violence as well as the connections between racism and misogyny.
Donna Doan Anderson (she/her) is a PhD candidate in History and Asian American Studies at the University of California, Santa Barbara.
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Whether you are a commuter weighing options of taking the bus vs walking to get you to work on time or a military general leading troops into war, risk is something we deal with every day. Even the most cautious of us can’t opt out—the question is always which risks to take to maximize our results. But how do we know which path is correct? Enter Allison Schrager. Schrager is not a typical economist. Like others, she has spent her career assessing risk, but instead of crunching numbers or sitting at a desk, she chose to venture out. Now, she travels to unexpected places to uncover how financial principles can be used to navigate hazards and prevent danger. In her new book An Economist Walks Into A Brothel And Other Unexpected Places to Understand Risk (Portfolio, 2019), Schrager puts together a five-pronged approach for understanding and assessing risk. First, she helps define what risk and reward mean for individuals. Then, taking into account irrationality and uncertainty, Schrager helps readers master their domains and ultimately get the biggest bang for what she calls the “risk buck.” While there are certain factors that cannot be predicted, An Economist Walks Into A Brothelmarries financial economics with real life examples to provide a road map, offer concrete advice, and maximize payoff.
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Transpacific Cartographies: Narrating the Contemporary Chinese Diaspora in the U.S. (Rutgers University Press, 2023) examines how contemporary Chinese diasporic narratives address the existential loss of home for immigrant communities at a time of global precarity and amid rising Sino-US tensions. Focusing on cultural productions of the Chinese diaspora from the 1990s to the present -- including novels by the Sinophone writers Yan Geling (The Criminal Lu Yanshi), Shi Yu (New York Lover), Chen Qian (Listen to the Caged Bird Sing), and Rong Rong (Notes of a Couple), as well as by the Anglophone writer Ha Jin (A Free Life; A Map of Betrayal), selected TV shows (Beijinger in New York; The Way We Were), and online literature – Dr. Melody Yunzi Li argues that the characters in these stories create multilayered maps that transcend the territorial boundaries that make finding a home in a foreign land a seemingly impossible task. In doing so, these “maps” outline a transpacific landscape that reflects the psycho-geography of homemaking for diasporic communities. Intersecting with and bridging Sinophone studies, Chinese American studies, and diaspora studies and drawing on theories of literary cartography, Transpacific Cartographies demonstrates how these “maps” offer their readers different paths for finding a sense of home no matter where they are.
Dr. Melody Yunzi Li is an assistant professor of Chinese Studies in the Department of Modern and Classical Languages at the University of Houston. Her research interests include Asian diaspora literature, modern Chinese literature and culture, migration studies, translation studies, cultural identities and performance studies. She is the author of Transpacific Cartographies: Narrating the Contemporary Chinese Diaspora in the U.S. (New Brunswick: Rutgers University Press, 2023) and the co-editor of Remapping the Homeland: Affective Geographies and Cultures of the Chinese Diaspora. (London: Palgrave McMillan, 2022). She has published in various journals including Pacific Coast Philology, Telos and others. Besides her specialty in Chinese literature, Dr. Li is also a Chinese dancer and translator.
Linshan Jiang is a Postdoctoral Associate in the Department of Asian and Middle Eastern Studies at Duke University. She received her Ph.D. in East Asian Languages and Cultural Studies from the University of California, Santa Barbara, where she also obtained a Ph.D. emphasis in Translation Studies. Her research interests include modern and contemporary literature, film, and popular culture in mainland China, Taiwan, and Japan; trauma and memory studies; gender and sexuality studies; queer studies; as well as comparative literature and translation studies.
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Labor and race have shared a complex, interconnected history in America. For decades, key aspects of work—from getting a job to workplace norms to advancement and mobility—ignored and failed Black people. While explicit discrimination no longer occurs, and organizations make internal and public pledges to honor and achieve “diversity,” inequities persist through what Dr. Adia Harvey Wingfield calls the “gray areas:” the relationships, networks, and cultural dynamics integral to companies that are now more important than ever. The reality is that Black employees are less likely to be hired, stall out at middle levels, and rarely progress to senior leadership positions.
Dr. Wingfield has spent a decade examining inequality in the workplace, interviewing over two hundred Black subjects across professions about their work lives. In Gray Areas: How the Way We Work Perpetuates Racism and What We Can Do to Fix It (Amistad Press, 2023), she introduces seven of them: Alex, a worker in the gig economy Max, an emergency medicine doctor; Constance, a chemical engineer; Brian, a filmmaker; Amalia, a journalist; Darren, a corporate vice president; and Kevin, who works for a nonprofit.
In this accessible and important antiracist work, Dr. Wingfield chronicles their experiences and blends them with history and surprising data that starkly show how old models of work are outdated and detrimental. She demonstrates the scope and breadth of gray areas and offers key insights and suggestions for how they can be fixed, including shifting hiring practices to include Black workers; rethinking organizational cultures to centralize Black employees’ experience; and establishing pathways that move capable Black candidates into leadership roles. These reforms would create workplaces that reflect America’s increasingly diverse population—professionals whose needs organizations today are ill-prepared to meet.
It’s time to prepare for a truly equitable, multiracial future and move our culture forward. To do so, we must address the gray areas in our workspaces today. This definitive work shows us how.

This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.
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Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies