UI Breakfast: UI/UX Design and Product Strategy

Jane Portman
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UI Breakfast: UI/UX Design and Product Strategy

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

  1. PRED 5 D.

    BDTP. Storytelling in SaaS with Stephen Steers

    How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.

    39 min

  2. 8. 11.

    Episode 288: User-centered Decision-making with Jason Giles

    How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more.

    39 min

  3. 18. 10.

    BDTP. Managing Priorities with Harry Max

    Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

    37 min

  4. 4. 10.

    Episode 287: Career Growth for Individual Contributors with Cliff Seal

    What does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more.

    46 min

  5. 20. 9.

    BDTP. Implementing Self-service SaaS with Franciska Dethlefsen

    How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

    34 min

  6. 6. 9.

    Episode 286: Experience-led Branding with Doug Hughmanick

    How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.

    34 min

  7. 16. 8.

    BDTP. Measuring Paid Media for SaaS with Barbara Galiza

    How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

    36 min

  8. 2. 8.

    Episode 285: Designing for Real-world Experiences with Dave Waddell

    How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.

    42 min
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Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

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