UX Research Geeks

UXtweak
UX Research Geeks

UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more. See what's Tina – UX Reasearch Geeks host up to: https://www.linkedin.com/in/lickova/ If you have any inquiries about the podcast, write to us at geekspodcast@uxtweak.com

  1. Gloria Osardu | Turning research into impact | #53

    12 FEB

    Gloria Osardu | Turning research into impact | #53

    Gloria discusses the role of UX research in organizations, emphasizing how researchers communicate their impact. She shares insights on aligning research with business goals, collaborating with stakeholders, and scaling research efforts. She also touches on the challenges researchers face, from proving their value to navigating company structures, and offers practical advice on making research a key part of decision-making. 👉If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out togeekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/gloria-osardu-turning-research-into-impact/ Episode highlights 00:01:40 - 4 moments that shaped Gloria’s perspective on research00:09:40 - Measuring UX research impact00:19:27 - The role of researchers in decision-making00:24:23 - Communicating research impact as a team of one 00:30:18 - Book recommendations for researchers and leaders 00:32:27 - Where to follow Gloria OsarduAbout our guest Gloria Gloria Osardu, Ph.D., is a research and insights business executive who started out as a computer scientist before diving into the world of research and insights; how people interact with technology. Today, she heads Global UX Research at Yahoo Inc., guiding Product, Design, and Brand/Marketing teams to turn insights into action. Before Yahoo, she led global research teams across Gen AI, SaaS, Education, Supply Chain, Finance/Fintech, Payroll, and Federal Government Contracting. She focuses on ethical, accessible research and believes durable insights in a world of big data and AI are key to de-risking business and customer experience decisions. 🔎 Where to follow Gloria  LinkedIn /Instagram /X 👉Did you know thatUXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out theepisode with Kevin Liang, where he talks about driving strategy in reactive environments:https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at:https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn /Instagram /YouTube /Facebook /Twitter 🐝 Where to Follow UXtweak: LinkedIn - https://www.linkedin.com/company/uxtweak/ Instagram - https://www.instagram.com/uxtweak/ YouTube - https://www.youtube.com/@uxtweak Facebook - https://www.facebook.com/uxtweak/ Twitter - https://twitter.com/UXtweak

    34 min
  2. Satyam Kantamneni | Bringing research to the C-suite | #52

    29 JAN

    Satyam Kantamneni | Bringing research to the C-suite | #52

    Satyam talks about the role of research in organizations, focusing on its connection to leadership and business goals. He explains how researchers can align their work with business needs, share findings effectively, and position research as a key part of decision-making. 👉 Join Tina on February 5th for a live webinar where she shares her biggest takeaways from interviewing 50 researchers around the globe. She’ll reveal behind-the-scenes stories about how the podcast started, how guests and topics are selected, and give a sneak peek into what’s coming in 2025.  👉 Don’t miss it - sign up now! https://www.meetup.com/ux-research-meetups/events/305513708/?eventOrigin=group_upcoming_events  Episode highlights 00:01:12 – Satyam’s journey into design and research 00:04:12 – Who owns research in companies? 00:07:10 – Why research belongs near leadership 00:13:31 – Explaining the need for research to clients 00:20:19 – Connecting research to business goals 00:27:26 – Insights from Satyam’s book About our guest Satyam is a leader in experience design, co-founder of UXReactor, and creator of the PragmaticUX framework.  Before founding UXReactor, Satyam led design teams at Citrix and PayPal, focusing on making design part of business strategy. An alumnus of Harvard Business School and Stanford’s Design Thinking program, he is dedicated to showing that great UX isn’t just about better products - it drives innovation across organizations. 🔎 Where to follow Satyam  👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    30 min
  3. Stefan Barac | Making accessibility a standard | #51

    13 JAN

    Stefan Barac | Making accessibility a standard | #51

    Stefan shares personal stories and practical approaches to accessibility, discussing how inclusive design can create better products and experiences for everyone. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/stefan-barac-accessibility/ Episode highlights 00:02:07 – Stefan’s personal journey with accessibility 00:19:28 – Examples of accessibility challenges in manufacturing 00:28:20 – Medication and temporary disabilities in accessibility 00:32:14 – Testing as the key to accessible design 00:33:46 – Where to follow Stefan’s journey About our guest Stefan is an expert in designing accessible technology and creating ergonomic products that are both practical and usable for diverse audiences. He leads large-scale projects across various industries, including transportation, city planning, medical technology, and manufacturing. As the cofounder of incluthon.com, Stefan focuses on connecting accessibility experts with businesses, helping them understand accessibility needs and empowering them to create inclusive solutions. He emphasizes the importance of involving the audience in the creation process, stating: "Include people with disabilities in your product teams!"  Stefan’s vision is to use accessibility as a jump-off point for product innovations beyond the visual level. 🔎 Where to follow Stefan  LinkedIn  👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    35 min
  4. Mariana Salgado | Value of a designer in designing for participation | #50

    18/12/2024

    Mariana Salgado | Value of a designer in designing for participation | #50

    Mariana discusses her work in participatory design, focusing on immigration policies and public services in Finland. She shares how designers can improve public policy creation, support inclusive dialogues, and turn data into practical outcomes. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/mariana-salgado-designing-for-participation/ Episode highlights 00:02:30 – Mariana’s move to Finland 00:05:11 – Using participatory design in Helsinki’s urban development 00:10:45 – Designers’ role in shaping public policies 00:20:28 – Participatory design in public services About our guest Mariana Salgado Mariana Salgado is a senior designer and researcher specializing in service and interaction design with a focus on participatory methods. She produces and hosts Diseño y Diáspora, a podcast on design for social change in Spanish, Portuguese, and English, with 570 episodes and 6,000 monthly listeners, making it the most popular design podcast in Latin America. Currently, Mariana works as a service designer at ICOS ERIC, contributing to the EU project IRISCC. Her career includes leading Inland Design, a Finnish innovation lab for immigration services, and collaborating on cultural heritage, global health, and participatory projects with diverse communities. Mariana has also worked as a researcher, lecturer, and co-founder of a design studio. 🔎 Where to follow Mariana   LinkedIn / Podcast 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    33 min
  5. Chloe Sharp | Making products that matter | #49

    08/12/2024

    Chloe Sharp | Making products that matter | #49

    Chloe Sharp shares how research supports innovation, focusing on connecting with stakeholders, measuring ROI, and aligning research with business objectives. She discusses her experiences in helping companies make informed decisions and develop products that meet user needs while balancing creativity and business strategy. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/chloe-sharp-making-products-that-matter/ Episode highlights 00:01:27 – Chloe Sharp’s diverse research background 00:05:00 – Explaining the value of research to skeptical stakeholders 00:12:14 – Finding opportunities for innovation through research 00:17:08 – Presenting insights in ways that drive action 00:21:12 – Advice for researchers exploring project management roles About our guest Chloe Sharp Dr Chloe Sharp has built her career around research and innovation. She began as a Research Fellow before transitioning to the commercial sector as a Social Researcher at a UK Catapult. She later joined an AI startup, focusing on user and market research, and co-founded a research and grant writing consultancy, helping charities, startups, and scale-ups develop products. After exiting the consultancy, Chloe worked in the finance sector as a Product Manager, gaining new perspectives on research. Her experiences inspired her book, Make Products That Matter, a practical guide to creating user-focused products. She now runs Sharp Insight, an innovation consultancy focusing on bringing ideas to reality and navigating change and uncertainty in the process. 🔎 Where to follow Chloe   LinkedIn / Website  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    24 min
  6. Kelly Jura | How user research shaped a brand: a case study | #48

    11/11/2024

    Kelly Jura | How user research shaped a brand: a case study | #48

    Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/kelly-jura-user-research-rebranding/ Episode highlights 00:01:42 – Combining brand and user experience roles at ScreenPal 00:12:53 – Methods used to validate and select new brand name 00:18:40 – Data-driven rebranding decisions 00:21:07 – Communicating the benefits and value of rebranding to leadership About our guest Kelly Jura Kelly Jura is a design leader who is driven by the ways that people interact with ideas. Throughout her career, she leverages her deep understanding of brand and behavior, gaining patents, accolades and widespread public acclaim on the way. 🔎 Where to follow Kelly  LinkedIn / Website About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    30 min
  7. Kate Towsey | Scaling Research Ops | #47

    07/11/2024

    Kate Towsey | Scaling Research Ops | #47

    Kate explores scaling research within organizations, building effective infrastructure, and crafting strategies for solo or small teams. She also touches on her book, Research That Scales, and offers insights on drawing inspiration from fields like librarianship and systems thinking. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/kate-towsey-scaling-research-ops/ Episode highlights 00:01:38 – Recent release of Research That Scales 00:02:56 – What inspired Kate to write a book on research operations 00:11:14 – Research operations as infrastructure 00:14:12 – Addressing the unique needs of large, complex research teams 00:20:51 – Strategy tips for a team of one 00:29:40 – Finding inspiration for research ops outside the UX field About our guest Kate Towsey Kate Towsey is an independent advisor, coach, and educator. For more than a decade, she has been at the forefront of ResearchOps. The inventor of the widely used acronym PWDR (pau·duh) for “people who do research,” Kate also wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the #WhatisResearchOps movement, putting ResearchOps on the map. In 2019, she stepped back from the ResearchOps Community and started the Cha Cha Club, a members’ club for full-time ResearchOps professionals, which she runs to this day. Over twenty years, Kate has delivered operations in e-commerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognised as the benchmark for scaling research services and systems to hundreds of people.  🔎 Where to follow Kate  LinkedIn / Website / Cha Cha Club / Substack About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    34 min
  8. Steve Bromley | The world of games user research | #46

    16/10/2024

    Steve Bromley | The world of games user research | #46

    Steve shares insights from his decade in gaming research, discussing the contrast between indie studios and larger companies. He covers the challenges faced in game research, ethical concerns when working with children, and provides advice on breaking into a career in game research. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/steve-bromley-games-user-research/ Episode highlights 00:02:04 – Steve’s background in gaming research 00:05:49 – Comparing work with indie studios and larger companies 00:18:23 – Challenges of research in games 00:28:36 – Ethical considerations when conducting research with children 00:31:16 – Tips for starting a career in game research About our guest Steve Bromley Steve is an experienced user research consultant based in London, specializing in building new user research teams and conducting user research for video games. He’s the author of Building User Research Teams and How To Be A Games User Researcher. He is also the director of gamesuserresearch.com, where he provides consultancy and runs playtests for game studios. With a passion for advancing games user research, Steve regularly speaks at global conferences and shares his expertise through writing. 🔎 Where to follow Steve LinkedIn / Website About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    37 min
4.9
out of 5
18 Ratings

About

UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more. See what's Tina – UX Reasearch Geeks host up to: https://www.linkedin.com/in/lickova/ If you have any inquiries about the podcast, write to us at geekspodcast@uxtweak.com

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