Fairmont Rainmakers

Christian
Fairmont Rainmakers

It’s important to develop our earning ability. Every week, Christian, a long time entrepreneur, shares his knowledge and strategies that will increase your income. If you’re looking to learn about Rollups, M&A, LBOs, Funds, Private Equity, how to become a high or ultra high net worth individual, and to make 6+ figures per year without investing a lot of time and money, this is the podcast for you. Join Us at: www.fairmontrainmakers.com

  1. 16/09/2020

    Episode 12 - The Benefits of Franchising

    CAPITAL The franchisor’s capital requirements will be lower because the franchisees provide the capital to open each franchised outlet. MOTIVATED AND EFFECTIVE MANAGEMENT The local management of each franchised unit will be highly motivated and very effective. They treat the franchise units as their own and that will usually lead to higher sales and profit levels. FEWER EMPLOYEES The number of employees which a franchisor needs to operate a franchise network is much smaller than they would need to run a network of company owned units. SPEED OF GROWTH The franchise network can grow as fast as the franchisor can develop its infrastructure to recruit, train and support its franchisees. REDUCED INVOLVEMENT IN DAY-TO-DAY OPERATIONS The franchisor will not be involved in the day-to-day operations of each franchised outlet. LIMITED RISKS AND LIABILITY The franchisor will not risk its capital and will not have to sign lease agreements, employment agreements, etc. INCREASING BRAND EQUITY Levereging off the assets of franchisees helps franchisors grow their market share and brand equity more quickly and effectively. ADVERTISING AND PROMOTION Franchisor will reach the target customer more effectively through co-operative advertising and promotion initiatives. CUSTOMER LOYALTY Franchisors use the power of franchising as a system to build customer loyalty- to attract more customers and to keep them. INTERNATIONAL EXPANSION International expansion is easier and faster, since the franchisee posesses the local market knowledge.

    38 min
  2. 09/09/2020

    Episode 10 - Why Do People Get Depressed?

    The Kybalion: Hermetic Philosophy, originally published in 1908 under the pseudonym of "the Three Initiates", is a book claiming to be the essence of the teachings of Hermes Trismegistus. No matter where you are on your mental health journey, working toward specific goals can help you live the life you want while managing your mental illness. You may start with setting one small goal to accomplish each day (e.g. writing down 3-5 things you’re grateful for in a journal or going to sleep an hour earlier than usual). Ask yourself, "What's one thing I can do today that helps me get closer to where I want to be?" Once you become more confident, you can work on accomplishing larger, more long-term goals. Think of the short-term goals you set as stepping stones to your larger recovery goal. Some tips for setting goals include: Use the S.M.A.R.T. approach to goal-setting, making sure that your goals are: Specific (Does your goal answer who, what, when, where, why, or which?). Goals should be defined as much as possible. WHO is involved, WHAT do I want to accomplish, WHERE will it be done, WHY am I doing this? Measurable (Does your goal include how much or how many?). Goals should allow you to track your progress and measure the outcome. Achievable (Is your goal reachable?). Goals should be challenging, but achievable. Goals work best when they are neither too easy or too difficult. Relevant (Is your goal worthwhile?). The goal should seem important and beneficial to you. Time-based (Does your goal answer when?). Your goal should have a time limit. Deadlines will keep you motivated. Take it step by step Large goals are easier to reach and more manageable if you break them into smaller ones. Don’t do it alone Get help and encouragement from your support network as you work toward your goals. One way to do so is by having an accountability partner. This person holds you accountable for achieving your goals and you hold them accountable for achieving theirs. An accountability partner should check in regularly to make sure you’re making progress. Celebrate your successes together as you get closer to achieving your goals. Make your goals known Sharing your goals publicly may make you may feel more committed to achieving them. Track and share your progress Keep track of your progress and share it with your support network. Stay positive Believing in yourself is an important part of working towards your goals.

    29 min
  3. 01/09/2020

    Episode 8 - Moving To Blue Ocean Strategy

    Blue Ocean strategy involves market-creating innovation. It opens up new possibilities that are not available to organizations operating within the existing cost-value structure. It expands the universe as to what is possible, often enabling higher value at lower cost. In their work since the launch of their 2005 book, the authors have found three key components in successful Blue Ocean shifts: • Mindset: The authors found that, as in the world of Agile management, Blue Ocean strategy is fundamentally a shift in mindset. It involves “expanding mental horizons and shifting understanding of where opportunity lies.” • Tools: Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. • Human-ness: Successful implementers exemplify “a humanistic process, which inspires people’s confidence to own and drive the process to own and drive the process for effective execution.” The Blue Ocean Mindset Perhaps the most important chapter is Chapter 3, which delineates the Blue Ocean mindset and the distinctive opportunity-based thinking that is at the foundation of Blue Ocean strategy. It is a perspective that enables strategists “to ask a fundamentally different set of questions,” the answers to which “in turn enable them to perceive and appreciate the fallacies behind long-held assumptions and the artificial boundaries we unknowingly impose on ourselves.” It describes for instance how Salesforce.com was able to upend the customer-relationship management industry through providing services on a subscription basis through the cloud. Such Blue Ocean strategists epitomize strategic agility by focusing on creating and capturing new markets, not fighting over existing customers. In effect, they “think different.” The Five Step Process The book offers a five-step process for systematically reproducing such strategic triumphs, and shows how a Blue Ocean initiative can be successfully launched in even the most bureaucratic organization that is trapped in a bloody Red Ocean. The five steps are: 1. Choosing the right place to start and constructing the right Blue Ocean team for the initiative. 2. Getting clear about the current state of play 3. Uncovering the hidden pain points that limit the current size of the industry and discovering an ocean of non-customers. 4. Systematically reconstructing market boundaries and developing alternative Blue Ocean opportunities. 5. Selecting the right Blue Ocean move, conducting rapid market tests, finalizing, and launching the shift.

    17 min

À propos

It’s important to develop our earning ability. Every week, Christian, a long time entrepreneur, shares his knowledge and strategies that will increase your income. If you’re looking to learn about Rollups, M&A, LBOs, Funds, Private Equity, how to become a high or ultra high net worth individual, and to make 6+ figures per year without investing a lot of time and money, this is the podcast for you. Join Us at: www.fairmontrainmakers.com

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