The Data Room

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The Data Room Podcast

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help you build a more effective, efficient Go-to-Market engine. Tune in if you are a: B2B CRO, RevOps leader or any one else passionate about GTM!

  1. 08/09/2022

    Go-to-Market Reporting to the Board

    Scott shares his experience as a 5-time CEO as well as an independent Board director on multiple companies. Some highlights from this episode include: Challenges - Why is BOD reporting so challenging and cumbersome for VC/PE backed companies? Perspective - What are the responsibilities of the Board and what do they need to know to execute those responsibilities? Frequency - what to report on a monthly basis vs. quarterly basis Content - what to include (and not include) in your BOD meetings?

    13 min

  2. 18/07/2022

    How Contextual Go-to-Market Reporting Improves Operations and Outcomes

    Noisy KPI dashboards & static scorecards have made us all numb to data. Nothing jumps out as actionable. That's why we need CONTEXT. In Episode 22 of The Data Room, Scott Stouffer explores the five key elements of context that make Go-to-Market reporting actionable so you can improve operations and outcomes. Time Plan Benchmarks Relative Impact Journey Relationship

    17 min

  3. 21/06/2022

    What's the Best Way to Build RevOps: In-house vs. Outsourced vs. Hybrid

    Here's what we cover in Episode 21: 3 choices for building a comphrensive RevOps function 5 factors to consider when choosing the right approach

    12 min

  4. 14/06/2022

    RevOps Done Right for B2B Companies in Growth-Mode

    TL;DR - You can't build RevOps properly with just one person! In Episode 20 we'll cover: 2 core requirements for RevOps 5 skill sets you need in RevOps

    17 min

  5. 16/03/2022

    Tangible Ways RevOps Improves Your Probability of Success as a Growing B2B Company

    B2B companies face an uphill climb when it comes to scaling. There’s a sizable amount of risk that these companies must address in order to grow and potentially raise more funding. In this episode, scaleMatters CEO and Co-Founder Scott Stouffer shares his insights into the tough journey that startups face and how they can navigate this journey efficiently and effectively: The odds that startups face to get past the initial seed stage (0:48) Why product/market/message fit is important and how to find it (4:10) How to build a scalable and repeatable go-to-market engine after seed stage (9:07) The importance of RevOps when fighting the odds of scaling (15:31)

    22 min

  6. 16/02/2022

    Data Analyst or RevOps Leader: Who's the First Hire for B2B Startup CEOs?

    You’re a growing B2B company with some traction and some initial customers. Should you hire a RevOps leader or a business analyst to help with your go-to-market engine? Ideally, you’d have enough capital to hire both, but that’s rarely the case. In this episode, Scott Stouffer, scaleMatters CEO and Co-Founder, reviews the case for hiring a RevOps leader or a business analyst. He reviews: - The data that CEOs need when they’re growing an early-stage business (1:17) - What data is useful for determining what strategies are most effective vs. least effective (2:42) - The core tech stack that B2B companies should invest in (6:07) - Why RevOps is so popular for managing your tech stack (7:07) - The differences between a RevOps leader and a business analyst (10:!2)

    15 min

  7. 09/02/2022

    B2B Startups: When is it Too Early to Invest in RevOps?

    As a B2B startup, you have many avenues available to start building. It can be a bit overwhelming to figure out where to put your focus. Once you build your sales and marketing teams, is it time to start building out a revenue operations function? Join Scott Stouffer, CEO and Co-Founder of scaleMatters, as he reviews the timing of investing in RevOps as a B2B startup: - When it’s too premature to invest in RevOps (1:06) - Challenges that indicate that it’s time to invest in RevOps (4:01) - Why you shouldn’t leave it to sales or marketing teams to manage your tech stack (8:11)

    14 min

  8. 02/02/2022

    Raising Series A? Why You Should Include RevOps in Your 100-Day Plan

    Raising your Series A funding is an exciting time. You’ve gained traction in an initial customer market and investors are showing confidence that you can scale. But now what? Your first 100 days after completing a Series A round are crucial - it’s time to get planning. Learn what Scott Stouffer, scaleMatters CEO and Co-Founder, recommends once you raise a Series A round of financing: - Common priorities to include in your 100-day plan (1:05) - Why a delay in investing in RevOps could be detrimental to your growth (5:20) - The specific skills CEOs should look for in a RevOps team (8:24)

    15 min
See All (46)

About

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help you build a more effective, efficient Go-to-Market engine. Tune in if you are a: B2B CRO, RevOps leader or any one else passionate about GTM!

Information

  • Creator
    scaleMatters
  • Years Active
    2021 - 2022
  • Episodes
    46
  • Rating
    Clean
  • Copyright
    © scaleMatters
  • Show Website
    The Data Room

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