Test. Optimize. Scale.

Digital Niche Agency
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Test. Optimize. Scale. Podcast

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

  1. 13 SEPT

    Test. Optimize. Scale. EP #172 "Scale Your Success by Doing One Thing Extremely Well" W/ Chirag Sagar

    My guest is Chirag Sagar! Charig co-founded Mission Matters Media, a multi-faceted media company serving enterprises, entrepreneurs, and experts. The company has published 300+ authors, launched 200+ podcasts, and serves 650+ clients. Sagar also co-founded Digital Luxury Agency, working with 3000+ companies including Virgin and Bank of America. Previously, he was COO of Destination Luxury and scaled a non-profit called Moneythink. Sagar has published 3 books, served on 10+ advisory boards, and been recognized by President Obama and major publications like Forbes and The Wall Street Journal. Social and Website: Linkedin: https://www.linkedin.com/in/chiragsagar/ Website: https://missionmatters.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    53 min

  2. 6 SEPT

    Test. Optimize. Scale. #171 “Sometimes you need to be flexible to reach your end goal." W/ Andrew Dix

    My guest is Andrew Dix! Andrew is the CEO and Co-Founder of the Crowded Media Group, publisher of Crowdfund Insider, the leading news and information site for the global Fintech industry.  Crowdfund Insider was recognized by Onalytica as a Digital Transformation Top 100 Influencer under the publication category for 2018 Crowdfund Insider was founded in 2012, soon after the signing of the JOBS Act by President Obama. The digital publication has been a leading voice, and independent advocate, for the disruptive innovation of Fintech and access to capital for small and emerging companies. Articles published in Crowdfund Insider have been referenced in speeches and documents by public officials around the world.  The site has generated a consistent audience on Capitol Hill and other federal agencies. In 2015 Crowdfund Insider partnered with the Centre for Alternative Finance of Cambridge Judge Business School as the exclusive media partner for the European Alternative Finance Benchmarking Report. Andrew is a regular participant in the bipartisan Securities Regulation Working Group organized by the Heritage Foundation. Andrew speaks regularly at alternative finance events around the world. Social and Website: Linkedin: https://www.linkedin.com/in/andrew-dix-a00a409/ Website: www.crowdfundinsider.com www.fintechinsider.co www.disclosurequest.com www.crowdedmediagroup.com www.digitalassetsinsider.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    53 min

  3. 29 AUG

    Test. Optimize. Scale. #170 “You got to get to the crowd. The crowd isn’t coming to you." W/ Esmond Goei

    My guest is Esmond Goei! Esmond is a serial entrepreneur with over three decades of experience in launching, leading, and transforming companies in various industries. He has an MBA from Western University, a BASc in Electrical Engineering from Queen's University, and a Culinary Arts degree from the Art Institute of Colorado. He combines his diverse skills and knowledge to create value for customers, shareholders, and society. As the Chairman, CEO & Founder of Power Hero Corp., he oversees the vision and strategy of the company, which provides innovative and convenient charging solutions for electric vehicles, mobile devices, and other applications. He is also the chief inventor of the company's products, which leverage his expertise in solar energy and his patented technologies. He is passionate about solving real-world problems with sustainable and accessible solutions. He has led Power Hero Corp. since 2017 and has grown it into the leading innovator of personal EV charging solutions for apartment residents. Social and Website: Linkedin: https://www.linkedin.com/in/esmondgoei-powerhero/ Website: http://www.powerhero.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    54 min

  4. 23 AUG

    Test. Optimize. Scale. #169 “Craft your message for audience understanding" W/ Woodie Neiss

    My guest is Woodie Neiss! Woodie co-authored the "Crowdfunding Exemption Framework," which became the basis for Title III of the U.S. JOBS Act. He co-founded Crowdfund Capital Advisors, GUARDD, and is a General Partner at D3VC. Neiss has consulted for governments and organizations worldwide on crowdfunding. He co-authored several influential reports and books on the subject, including "Crowdfunding's Potential for the Developing World." Neiss is the chief architect of the CCLEAR Regulation Crowdfunding Database and has received numerous awards for his work in crowdfunding. Previously, he co-founded FLAVORx, Inc., winning multiple entrepreneurship awards. Social and Website: Linkedin: https://www.linkedin.com/in/sherwoodneiss/ Website: https://d3vc.ai/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    56 min

  5. 16 AUG

    Test. Optimize. Scale. #168 “You need fresh creative to reenergize the campaign."w/Kevin Lee

    My guest is Kevin Lee! Kevin is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm. Since 1996, Didit has been helping clients win, across industries, from the Fortune 500 to startups. While Didit started in SEO and PPC search, over the last 5 years Didit has made 11 acquisitions to transform itself into a full service marketing firm while retaining technology at the core. Kevin continues to invent new technology platforms for Didit and new marketing ideas for clients. Kevin also co-founded We-Care.com which has generated $8+ million generated for nonprofits. Kevin Lee, is a true Digital Marketing pioneer and gives back to the industry regularly via 4 books, 500+ speaking engagements, and 780+ published columns as well as being a founding SEMPO Board Member. Kevin received his MBA from Yale University in 1992 and lives in Manhattan with his wife (a New York Psychologist) and kids.  Social and Website: Linkedin: https://www.linkedin.com/in/variousventures/ Website: https://didit.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    36 min

  6. 8 AUG

    Test. Optimize. Scale. #167 “Invest in your storytelling" W/ Seth Farbman

    My guest is Seth Farbman! Seth is a serial entrepreneur with over 20 years of experience in servicing private and public companies across various sectors and industries. He has co-founded and sold three companies in the fields of SEC filings, IPOs, Nasdaq and NYSE listings, corporate services, and background checks, generating significant value for his clients and partners. He is currently the founder of Share Media, a LinkedIn branding agency that helps public and private CEOs leverage the power of LinkedIn to grow their network, influence, and exposure. He is also the chairman and president of VStock Transfer, a stock transfer agent that provides best-in-class service and cost savings for pre-IPO, Nasdaq, and NYSE MKT listed issuers. He has a deep knowledge of securities regulation and capital markets, having worked as a securities attorney before starting his entrepreneurial journey. He is also a private investor at The Pitch and Surround Ventures. He is passionate about supporting startups, marketing, and LinkedIn, and enjoys sharing his insights and expertise with others. Social and Website: Linkedin: https://www.linkedin.com/in/sethfarbman/ Website: https://www.vstocktransfer.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    40 min

  7. 2 AUG

    Test. Optimize. Scale. #166 “Analyze what's working and what's not working" W/ Alex Bayer

    My guest is Alex Bayer! Alex is the founder of Genius Organic Coconut Smoothie, a company born from his passion for authentic, healthy beverages. In 2013, while working as an insurance salesman, Alex noticed a lack of genuine smoothie options on Los Angeles shelves. Most available drinks contained added sugars, purees, and artificial flavors. Alex's busy lifestyle led him to make smoothies for himself almost every morning. The inspiration for his business struck when a friend offered him an organic coconut smoothie made with just two ingredients: real coconut water and coconut meat. Tasting this simple yet delicious blend, Alex had his "Genius" moment, and the company was born. With Genius, Alex aspires to make his organic coconut smoothies a fundamental part of the American lifestyle, helping people achieve higher levels of health and happiness. His goal is to bring this nutrition to the mainstream, one bottle at a time. Before founding Genius, Alex's professional background was diverse. He served as Director of Marketing and Social Media Manager for various start-up food and beverage companies. He also worked as a consultant for office workflow, specializing in technologies like copiers, printers, and scanners. In the non-profit sector, Alex held roles as Director of Events and managed organizations, focusing on marketing events through fundraising and community engagement. Additionally, he worked as a Benefits Consultant, with expertise in health insurance benefits, workers compensation, and private and state disability. Socials and Website: LinkedIn: https://www.linkedin.com/in/alex-bayer-503a6711/ Website: http://www.geniusjuice.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    51 min

  8. 26 JUL

    Test. Optimize. Scale. #165 “CF is not easy, but it has the potential to raise millions" W/ Harrison Bert

    My guest is Harrison Bert! Prior to joining StartEngine, Harrison worked on JP Morgan's Leveraged Finance team, originating and syndicating over $10B in debt financing for clients. Two years ago, he came over to the equity crowdfunding space, helping build out StartEngine's Fundraising Team by working with founders on deal structure and fundraising strategy. As Director of Fundraising, Harrison has helped facilitate hundreds of equity crowdfunding raises. Social and Website: Linkedin: https://www.linkedin.com/in/harrison-bert-432953108/ Website: https://www.startengine.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    51 min
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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

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