How to sell your SaaS business? | Goodish Show [S2E7]
In this episode of the Goodish Show, we talked with Eric Afriyie, the Founder and CEO of Aim Digital Group. Aim Digital Group is a brokerage boutique specializing in deal flow, negotiations, and acquisitions with online web businesses. He also acquires websites and online businesses and helps the companies’ founders exit.
Eric was a two times startup founder, his first project in 2014 for BMW drivers and then another one for creators to upload their artwork. When he sold his second business, someone emailed him for some help selling their company, and that’s when he realized this could be his next business.
To sell a business, one needs to do three things: valuation, approved history and removing the founder from the company.
While the founder can do many things himself, he can’t do everything. Even if he is a workaholic who can get in 12 hours a day of productive working, anything beyond that wouldn’t be effective, and he’d burn out, not even mention the consequences on his personal life. So one of the most important things founders have to learn is how to delegate and outsource.
A lot of (small) eCommerce businesses are using strategies like dropshipping. They are not working on a brand, and the quality of products and are therefore very hard to sell.
When selling SaaS, a lot depends on a founder. If the founder has managed to “remove” himself from the operations, then the business is easy to sell. If not, that is a huge issue. SaaS is very standardized, so business metrics are crucial.
When selling Agencies, it all comes down to versification. If the Agency has a lot of clients and long-term contracts, it is easy to sell them.
In conclusion, in this episode, Franci and Eric talked about Eric’s entrepreneurial story, the essentials of selling a business, how to run a successful business, and the difference between selling a business. Click the link below and listen to the whole episode.
Goodish Show [S2E6]: Scaling Saas with Boštjan Bregar
As a former enterprise sales engineer, Chris understands firsthand the specific challenges of live SaaS demos. With his partner, he set out to build a browser built on the Chrome platform that incorporates all of the best technical features that aid the live demo experience.
Goodish Show [S2E5]: Scaling Saas with Boštjan Bregar
As CEO and co-founder of LOOP Email, Bostjan is responsible for driving the business and its passionate team forward. He is a committed advocate of using technology to make companies and their employees more efficient and profitable by finding ways to harness digital technology to save time, cut down on stress and reduce workload. He regularly writes on these topics on LinkedIn.
Bostjan believes achieving a work/life balance as a boss is all about leading from within, understanding your role and most importantly working hard to build a team culture where others can execute decisions and develop within the company.
The Slovenian entrepreneur began his career as an apprentice at the largest outsourcing company in central Europe rising through the ranks to be responsible for its corporate development and growth.
In 2000, he became Chairman and CEO of leading storage resource management company Storscape before founding 4th Office in 2005 and then re-establishing the brand under its current guise and innovational purpose in 2013.
Outside of work, Bostjan commutes between working in London and spending time in Ljubljana with his wife, four boys and dog Tara.
@Boštjan Bregar @Loop Email
#SaaS #podcast #scaling #growth
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