Digital Marketing 101 (A Beginner's Guide To Marketing) | Aaron Mckeague

In this episode, Aaron dives deep into the world of paid ads for Wealthy brands. He shares insights on ad management intricacies, the strategic introduction of low-ticket items, and the psychology behind consumer behavior in digital marketing. Gain valuable insights into the nuances of paid ads and stay ahead in the ever-evolving world of digital marketing!
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Welcome our resident marketing genius - Aaron Mckeague!

In this insightful episode, Aaron, formerly a part of Ryan Pineda's sales team, shares his journey and the significance of intentional relationship building within the Wealthy brands. With experience in sales and marketing, Aaron sheds light on the Wealthy brands' substantial investment, spending six figures monthly on paid ads.

Breaking down the intricacies of ad management, Aaron emphasizes the importance of focusing on specific data points, particularly click-through rate and conversion rate. A winning ad, he asserts, typically achieves a 3-5% click-through rate.

Discussing recent developments, Aaron highlights the introduction of low-ticket items by the Wealthy Way brands. He explains the strategic goal of low-ticket funnels to generate leads effectively, emphasizing the need for a well-dialed offer, even at lower price points.

Aaron delves into the psychology of consumer behavior, noting that people often value paid items more than free ones. This insight is crucial for fostering an active and engaged community.

Exploring the world of digital marketing, Aaron and Javi conduct a deep dive into recent ad campaigns for WealthCon. They analyze what worked, what didn't, and the underlying factors influencing ad performance.

Addressing the future of digital marketing, Aaron affirms its continued viability, considering the enduring presence of social media and the concept of paid marketing as a means of purchasing attention. Tune in to gain valuable insights and learn from Aaron's wealth of experience in the realm of paid ads!