Overcoming the Odds: The Hurdles of the Breaking Into the Beauty Industry.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Damon Haley. He has delved into the beauty industry by acquiring and transforming existing beauty businesses. His beauty brand ‘Glow + Flow Beauty’ is reimagining the shopping experience for black and brown communities. Gone are the days of poor service, fractured relationships and harmful products. Damon’s goal is to create a healthy environment for women, men, girls and boys to shop, learn and grow as their needs change. He is also launching multiple product lines and is franchising the business model. They Intelligently and Excellently (1). Buy Cost Effective & High Demand Products, (2)Sell Product at a High Velocity Pace, (3) Attract Volumes Of & Diverse Customers (4) Serve the Beauty Community THE BEST. We are a beauty retail concept that provides manufacturers of color an opportunity to share, socialize and sell its products to women of color directly. We also reinvent the shopping experience by providing best in class service with a connective twist. We are the future of beauty. They believe the program will help us obtain retail excellence in the form of new trends, best practices and scalability. With our franchise model and opportunity, we want Glow + Flow in every community and to create generational wealth from people that over index on purchasing beauty products. Business excellence is vital to allowing franchise owners to believe in the idea. And, greater access to capital 'models' will allow us to scale the business across the country and abroad. Prior to his entrepreneurial pursuits, he served as Sports Marketing Director at TroikaTV, launched Nike's Western Region Marketing Office and rose through the ranks at Chevron in its Treasury, Overseas, Corporate Planning and Investment Strategy Groups. Damon has mastered the art of designing, developing and implementing campaigns that appeal to consumers, sponsors, clients, partners and investors, all the while attracting targeted audiences and promoting the brand as well as delivering millions in impressions and revenues. Damon formed his own 'communication solution' agency for several years, where he focused on launching new products, consumer activations, theatrical film releases, affinity programs and sports experiences. His portfolio of clients included Nike, Pepsi, Time Warner, Viacom and Turner Broadcasting Family of Brands and Networks spanning North America, South America, Europe and Asia. #STRAW #BEST #SHMS Support the show: https://www.steveharveyfm.com/ See omnystudio.com/listener for privacy information.
