The Influencer Podcast

Julie Solomon

The Influencer Podcast is a sanctuary for established entrepreneurs, coaches, and creators who are brilliant at what they do—but whose message no longer matches the caliber of their work. Hosted by Julie Solomon—brand strategist, speaker, and best-selling author of Get What You Want—this top-ranked show has aired weekly since 2017, with over 500 episodes and 15 million downloads to date. It’s trusted by high-level women ready to evolve beyond the noise and step into a sharper, more sovereign era of visibility and sales. Each episode offers strategic insight and soul-level resonance to help you: Refine your messaging to attract premium buyers effortlessly Reclaim your visibility with clarity and authority Build sustainable sales systems that convert—without performative urgency If your brand is polished but your message feels diluted... If your content connects but doesn’t consistently convert... If you’re scaling, but it still feels manual... You're in the right place. This is where leaders come to realign their presence, elevate their positioning, and scale their legacy—without losing themselves in the process. Subscribe now to join the next era of magnetic, masterful leadership.

  1. The Three Buyer Identities That Can Make or Break Your Sales

    1 HR AGO

    The Three Buyer Identities That Can Make or Break Your Sales

    In this solo episode, I’m bringing you behind the scenes for a private debrief of my live training, The Messaging Reset—because I know not everyone could join us live, and the energy was too good not to share! I walk you through why your business doesn’t rise or stall because of reels, funnels, or ads—it all comes down to your messaging and who you’re actually speaking to. I break down the three buyer identities—former self, working self, and highest self—and show you how misaligned messaging keeps you attracting freebie seekers instead of ready-to-buy clients. I share real client examples, my own hard-earned lessons, and why recalibration isn’t about more strategy but about proximity and alignment. If you’re ready for content that converts and messaging that mirrors your ideal client’s highest self, this distilled training is your roadmap to lighter launches, consistent sales, and a business that finally feels as good as it looks. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:30 The Messaging Reset Recap 03:16 Understanding Buyer Types 05:35 Shifting Your Messaging 08:45 Real-Life Success Stories 13:50 The Revenue Accelerator Program 22:24 Conclusion and Next Steps QUOTABLES: “ Let me tell you this, there is nothing more costly than getting exceptional at building the wrong thing.” - Julie Solomon  “  Highest Self buyers don't need more education. They don't need more information. They don't need more inspiration. They don't need another funnel tweak. They don't need to be convinced. They need to feel like your words see them. They need your message to mirror who they already are.” - Julie Solomon  RESOURCES: 💡Just Launched: The Growth Collective: Monthly Coaching With Me—for just $1 Your content deserves to convert, not just be seen. Inside The Growth Collective, you get: Monthly live coaching from me to sharpen your message and content strategy Access to my Content Catalyst custom-built AI tool that help you write content that actually sells A behind-the-scenes look at how I create content that leads to real revenue And you can try it today—for just $1. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [FEEL LIKE NOTHING AT ALL] Discover intimates designed to move with you. Explore Fits Everybody at SKIMS.com/influencer. [LEVEL UP YOUR LIFE] Build skills in business, creativity, and more. Save 15% today at MASTERCLASS.com/INFLUENCER. [FROM IDEA TO INCOME] Whether it’s a side hustle or your big vision, Shopify has the tools to get you selling fast—for just $1/month.

    26 min
  2. 10 SEPT

    Decluttering, Alignment, and the Power of a Clear Message

    In this episode, I sit down with my client and dear friend, Stacy Landholm, to talk about the powerful connection between decluttering your home and reclaiming peace in your life.  Stacy shares how losing her mom sparked her mission to help women create clutter-free, intentional spaces and how her Reclaim and Reset Method is transforming not only homes but the way women show up in every area of their lives.  We also dive into the realities of building an online business, what it takes to refine your message, and how clarity in your offers can shift everything from conversions to confidence. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:30 Guest Introduction: Stacy Landholm 02:25 Julie and Stacy begin their conversation 04:39 Stacy’s background and family story 07:46 The emotional impact of decluttering after loss 08:59 Who Stacy helps and her ideal client 11:51 The deeper impact of a cluttered home 12:43 Business model: Low ticket, high volume 13:35 Messaging and offer clarity 16:44 The “Reclaim and Reset” method 18:39 The power of messaging and conversion breakthroughs 21:14 Letting go of guilt and “bless and release” 24:27 What’s next for Stacy: Membership and priorities 31:43 Outro and newsletter invitation QUOTABLES: “ It starts with us and beginning to recalibrate the identity of how we're showing up because that dictates the message, not the other way around.” - Julie Solomon  “  Getting rid of stuff doesn't mean you're getting rid of a memory or the love for that person. Like we tie so much into the physical object. That's why we end up keeping so much, 'cause we're like, “oh, I feel like I'm throwing out my kids' childhood if I don't keep every piece of art that they've ever made.” And then when you give it to 'em, my girls are 25 and 23, they don't want it. You know, you can document, you can, journal. That's the stuff that really matters. So don't let things give you the guilt because you don't have to keep everything, because if you keep everything, nothing special.” - Stacy Landholm  GUEST RESOURCES: Stacy Landholm @homeorganizetribe Two-Minute Tidy Tips Podcast The 10 Day / 10 Room Reset Challenge RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [STOP DREAMING, START DOING] Shopify makes it simple to bring your ideas to life. Build your store today for only $1/month. [FEEL LIKE NOTHING AT ALL] Discover intimates designed to move with you. Explore Fits Everybody at SKIMS.com/influencer. [LEVEL UP YOUR LIFE] Build skills in business, creativity, and more. Save 15% today at MASTERCLASS.com/INFLUENCER.

    35 min
  3. From Balance to Rhythms: How I Protect My Energy and Stay Aligned

    3 SEPT

    From Balance to Rhythms: How I Protect My Energy and Stay Aligned

    I’m so excited to share this intimate Q&A episode with you! These are the kinds of questions I get asked most often inside my coaching containers, from close friends, and honestly—the ones I ask myself too. In this conversation, I open up about how to know when it’s time to evolve your message, the biggest leadership lessons I’ve learned this year, and what it really looks like to align your business with your highest self. I also dive into staying connected with your partner while building a business, why I don’t believe in balance (but do believe in rhythms), how my relationship with my body has shifted over the years, and the role faith plays in everything I do. Plus, I share the ways I’ve learned to protect my energy while staying soft, open, and deeply loving. This episode is full of heart, honesty, and the behind-the-scenes truths I know so many of us need to hear. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:37 Intimate Q&A Session 01:14 Evolving Your Message and Identity 03:17 Biggest Leadership Lesson of the Year 05:48 Balancing Business and Personal Relationships 07:47 The Myth of Work-Life Balance 10:27 Evolving Relationship with Body and Self-Worth 13:52 Faith and Spiritual Connection 16:16 Protecting Energy and Relationships 20:36 Conclusion and Next Steps QUOTABLES: “ I've learned to hold my boundaries without hardening and to lead without leaking and to love deeply. But only when and where that reciprocity can flow both ways.” - Julie Solomon  “ There are moments of the day that are going to require different rhythms based on the needs of my children, the needs of my partner, of my husband, and my needs, and I can no longer outsource that rhythm to someone else's idea of balance that is wrapped up in this, you know, curated and glorified idea around guilt. That's never made sense to me. I don't know how mom guilt is gonna somehow make me a better mother. I haven't figured that out yet, so I just don't relate to that. But I do relate to the necessary rhythm and just letting yourself off the hook when it comes to balance, because I don't think that it exists.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [NO TECH? NO PROBLEM.] Shopify’s drag-and-drop templates, AI tools, and built-in support make launching a business easier than ever. Start selling for just $1/month. [UPGRADE YOUR ESSENTIALS] Comfort, stretch, and softness like never before. Shop the Fits Everybody collection now at  SKIMS.com/influencer [LEARN FROM THE BEST] Access over 200+ classes taught by icons. Get 15% off at MASTERCLASS.com/INFLUENCER

    24 min
  4. 27 AUG

    The Truth About Wealth-Building for Entrepreneurs

    In this episode, I’m joined by Nate Coughran, founder of Cookie Finance, for a powerful conversation about money, entrepreneurship, and financial freedom. Nate shares how his own journey led him to create Cookie Finance, a company dedicated to helping people understand their money, build better financial habits, and take control of their futures. We talk about the importance of financial literacy, why so many entrepreneurs struggle with money management, and how simple, intentional steps can completely transform your financial health. Nate also breaks down practical strategies for managing cash flow, setting up systems, and creating confidence around your finances—so you can stop stressing about money and start focusing on growth. If you’re ready to shift the way you think about money and finally feel empowered in your financial journey, this episode will inspire and equip you to take the next step. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:47 Meet Nate from Cookie Finance 02:18 The Importance of Financial Literacy for Creators 05:11 Nate's Journey from Big Finance to Creator Support 06:55 Key Financial Strategies for Creators 11:51 Addressing Common Financial Myths and Misunderstandings 22:02 Understanding Financial Struggles and Seeking Help 22:34 Zones of Genius and Incompetence 23:45 Creative Tax Deductions for Content Creators 29:00 When to Bring in Professional Help 35:57 Introducing Creator Business Essentials 38:49 The Importance of Treating Content Creation as a Business 42:01 Final Thoughts and Resources QUOTABLES: “  We all come with our zones of genius, and then we also come with the areas, that I call our zones of incompetence. We have to know, like this is my genius, this is what I can help people with. But this is also the thing that I need help from other people's zones of genius because I need to make sure that this is good and clean and clear in my business.” - Julie Solomon  “  One of the biggest ways that people are missing out on money is they're too conservative when it comes to deductions. Now you never wanna push the edge and be like, oh my entire life is a write off like you're definitely gonna get in trouble if you do that. But what we find most of the time is people are too conservative.” - Nate Coughran  GUEST RESOURCES: Cookie Finance Cookie Finance Blog @cookiefinance RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

    46 min
  5. When You Raise Your Standards, Everything Changes

    20 AUG

    When You Raise Your Standards, Everything Changes

    In this episode, I’m getting real about a truth that’s been rising to the surface for me as I step into my 41st year: your tolerance will always be met by the standard you set. Over the past year and a half, I’ve been taking a hard look at the relationships, partnerships, and dynamics in my life—both personally and professionally—and realizing where I’ve been holding on out of comfort, history, or compassion, instead of true alignment. I share how I’ve been raising my standards, honoring my non-negotiables, and curating an energy that reflects the woman I am today. From spiritual maturity and emotional stability to lifestyle compatibility and respect for timing, I’m learning that when you honor your standards, you don’t lose people—you gain the right ones. If you’ve been feeling drained by certain relationships or dynamics, this conversation will help you see how raising your standard can shift everything. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Personal Growth 00:19 Welcome to the Influencer Podcast 00:48 Reflecting on My 41st Birthday 02:21 Raising Standards in Relationships 03:09 Recognizing Misaligned Relationships 04:52 The Importance of Emotional Boundaries 08:58 The Need for Compatibility and Integrity 16:24 Non-Negotiables for Personal and Professional Growth 19:27 Conclusion and Invitation to Connect QUOTABLES: “ This small still voice that I started hearing a couple of years ago, and I think it had always been there. It just started to kind of get louder and the voice was telling me that I was going to start outgrowing a lot of things that no longer served me. A lot of things that had gotten me here, but they weren't going to get me where I was going.” - Julie Solomon  “ I am a work in progress friends. I am not perfect. I am learning and growing and expanding as I go, but I believe that the more accountability that we have to take stock of what no longer serves us and really have people that see that in us and honor those non-negotiables, the more that we can do it for others.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [BUILD YOUR DREAM BUSINESS] What if you didn’t have to figure it all out alone? Shopify gives you everything you need—from storefront design to marketing tools—to launch your business for just $1/month. Get started here.

    23 min
  6. 13 AUG

    Be Her Now: Leading from the Woman You’re Becoming

    In this special Summer Series Flip episode, I’m so excited to share a conversation I had on the Brilliant Balance podcast with the amazing Cherylanne Skolnicki. We talk all about the journey of becoming—how I moved from chasing external success to aligning with the woman I’m meant to be, and how that shift has transformed the way I live, lead, and support others. I open up about what it means to create clarity (instead of waiting for it), rewrite the stories that keep us stuck, and take radical responsibility for the version of ourselves we’re stepping into. We also dive into the evolution of my book Get What You Want, the truth about personal branding, and why I believe you shouldn’t build your business based on who you used to be—but from the place of who you’re becoming. This conversation is raw, honest, and such a beautiful reminder that you don’t need to wait to become her—you can be her now. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction to the Highest Version of Self 00:17 Welcome to the Influencer Podcast 00:55 Meet Julie Solomon: Author, Speaker, and Coach 03:14 Julie Solomon's Evolution and Specialization 07:27 The Importance of Radical Honesty 13:25 Understanding and Rewriting Your Origin Story 18:14 The Power of Messaging and Presence 21:11 The Trap of Comparison 21:32 Owning Your Authentic Self 22:12 The Power of Personal Presence 23:32 Learning from Celebrity Culture 25:50 Embracing Your Future Self 28:59 Serving Your Future Self 31:50 Staying Curious and Inspired 33:27 Applying Principles in Corporate Life 35:46 Conclusion and Next Steps QUOTABLES: “ You'll see this person doing this and you're like, oh, maybe that's, that's how I need to sound, or how I need to think, or how I need to lead, or how I need a parent without really truly tapping into yourself first. And the more that you can really own who you are. You say what you mean and mean what you say, and you don't say it mean, and you just own that with every bit of you. That is actually the ripple effect in the mirror that magnates people to you.” - Julie Solomon  “ What I really get hooked on is like, okay, what are you making up and telling yourself that, that person has? Because that's going to allow you to drop more into what it is that you want that's already inside you. If it wasn't inside you, you wouldn't see it in other people, good or bad, right? You can also do this with what you're wanting to shed, right? Because it's all a reflection in a mirror of either what you no longer want or what you're wanting to lean more into.”- Julie Solomon GUEST RESOURCES: You can listen to more of Cherylanne on The Brilliant Balance Podcast RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month.

    42 min
  7. 6 AUG

    How I Stopped Over-Delivering and Started Converting

    In this special Summer Series Flip episode, I’m bringing you a powerful conversation from when I was a guest on Podcasting Made Simple with my friend Alex Sanfilippo. We dive into one of the biggest reasons content creators and entrepreneurs struggle to convert—it’s not a content issue, it’s a messaging issue. I break down how to refine your message so it actually resonates and moves people to action, plus how to stop over-delivering and start creating content that leads to real results. I also share why I let go of freebies in my business, how to position yourself as the go-to expert in your space, and the importance of standing in your unique energetic authority. If you’ve been showing up, creating value, and still not seeing the growth or conversions you want—this episode is going to be your turning point. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:35 Summer Show Flip Series 01:11 Interview with Pod Match 03:11 The Importance of Messaging 09:40 Specialization in Messaging 14:09 Energy and Authority in Messaging 17:14 Momentum Messaging Framework 25:23 Visibility and Personal Branding 33:37 Conclusion and Final Thoughts QUOTABLES: “  Specialization to me is, if you think about a field, do you wanna take a bunch of seeds and throw them out and maybe you'll grow some wild flowers and maybe they'll be pretty. Or do you wanna take an acorn and plant it deeply in the ground and watch this beautiful oak tree grow?  And so for me, I knew very early on that I wanted to be the oak tree and not the field of wild flowers that could get wiped away at any storm that was gonna come through. I wanted to, you know, have that mighty foundation and that root system to help me sustain.” - Julie Solomon  “ I don't need to have more lead funnels and pay for more leads and bring more people to it. I just need to convert who's showing up better.  And again, you talk about this whole idea of less being more, and I think that is so freeing for any creator online because we get in this mindset of more is more and more is better, but the reality is less of the right thing gives you a better result. ”- Alex Sanfilippo GUEST RESOURCES: You can listen to more of Alex on Podcasting Made Simple RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [JOIN THE CLARITY SIGNAL ] Your success isn’t the problem—your message not matching it is. Join my free, live experience, The Clarity Signal™, on August 7 and realign your message to reflect who you are now. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [TURN “WHAT IF” INTO “WHY NOT”] That business idea you’ve been sitting on? Shopify makes it real—get started now for only $1/month.

    38 min
  8. From Strategy to Stillness: How Clarity Finds You

    30 JUL

    From Strategy to Stillness: How Clarity Finds You

    In this solo episode, I’m diving into something deeply personal—the butterfly effect of becoming. I share three transformative moments from my life that weren’t defined by strategy or planning, but by resonance—those unexpected experiences that woke up a deeper version of me I didn’t know I was ready for. From a college trip to New York, to quiet clarity in Los Angeles, to a soul-aligned season in Paris, these places didn’t just shape my path—they revealed the woman I was becoming. I also unpack the difference between thinking your way forward and feeling your way home. Whether you're in a season of transition, pause, or reinvention, this episode invites you to notice what’s whispering, remember where you’ve felt most like yourself, and trust that clarity often arrives in stillness—not in strategy. This one’s for anyone ready to honor the woman they've already become. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:37 Reflecting on Butterfly Effect Moments 02:20 New York: A Life-Changing Trip 04:25 Los Angeles: A Seed Planted Early 05:57 Paris: Unapologetic Elegance 07:52 The Power of Presence and Resonance 08:45 Client's Journey and Reflection 09:58 Three Questions for Self-Discovery 13:06 Final Thoughts and Invitation QUOTABLES: “ The truth is, the clarity doesn't come from thinking. It comes from feeling, it comes from experience, it comes from that resonance, and that embodiment and from environments and moments that mirror the self that you're ready to inhabit.” - Julie Solomon  “ Looking back on it, it's like, oh, it wasn't because I needed to learn something necessarily in that moment, but it was because I was ready to remember who I really was and how this experience, this moment, this place has a part to play in that.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [JOIN THE CLARITY SIGNAL ] Your success isn’t the problem—your message not matching it is. Join my free, live experience, The Clarity Signal™, on August 7 and realign your message to reflect who you are now. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

    17 min

About

The Influencer Podcast is a sanctuary for established entrepreneurs, coaches, and creators who are brilliant at what they do—but whose message no longer matches the caliber of their work. Hosted by Julie Solomon—brand strategist, speaker, and best-selling author of Get What You Want—this top-ranked show has aired weekly since 2017, with over 500 episodes and 15 million downloads to date. It’s trusted by high-level women ready to evolve beyond the noise and step into a sharper, more sovereign era of visibility and sales. Each episode offers strategic insight and soul-level resonance to help you: Refine your messaging to attract premium buyers effortlessly Reclaim your visibility with clarity and authority Build sustainable sales systems that convert—without performative urgency If your brand is polished but your message feels diluted... If your content connects but doesn’t consistently convert... If you’re scaling, but it still feels manual... You're in the right place. This is where leaders come to realign their presence, elevate their positioning, and scale their legacy—without losing themselves in the process. Subscribe now to join the next era of magnetic, masterful leadership.

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