Spilling The Tea - Liah Yoo, CEO of Krave Beauty

In this episode, Dr. Joyce Park chats with Liah Yoo, founder of Krave Beauty and renowned YouTuber. Liah shares her unique journey in the beauty industry, the challenges of content creation, and her passion for sustainability. Discover insights into the evolving world of social media and how Liah navigates her role today.

00:00 Intro

01:33 Bio

02:34 What Made You Start Posting On YouTube?

04:33 How did you decide what audience to target?

05:35 How did you grow YouTube so quickly?

08:34 What are some of the changes to Social Media that you've seen?

13:06 Creating Content Schedule

18:12 Why Krave Beauty?

22:16 SPF Controversy

26:40 Advice For Consumers

29:46 Self Care Routine

32:06 Wrap Up & Outro

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For more of our guest:

https://www.liahyoo.com/

https://www.instagram.com/liahyoo/?hl=en

https://www.youtube.com/channel/UC3y1VNzSbMVIUlKC2ErEVZw

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Dr. Joyce Park is a board-certified dermatologist based in Seattle, WA, founder of Skin Refinery, a boutique virtual dermatology practice, and content creator and skincare and beauty educator.

Listen to the Podcast!

*Spotify:* https://open.spotify.com/show/6YeBMbNji7kdkUH5ZmIlAf

*Apple Podcasts:* https://podcasts.apple.com/us/podcast/spilling-the-tea-with-dr-joyce/id1740368732

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*DISCLAIMER: The information in this video is not intended as medical advice, diagnosis, or treatment. Always seek the advice of your physician.*