151: Marketing Role Change After Firm Acquisition, AEC Marketing Maverick: Cathy Huthison, CPSM

Marketers Take Flight

Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are packed with actionable advice for marketers at any stage of their career.

Key Takeaways:

  • Cathy’s evolution from startup to a leadership role at a major firm 🚀
  • Adapting marketing strategies during the COVID-19 pandemic 📈
  • Navigating the challenges of a firm acquisition and role transitions 🔁
  • Practical tips for marketers on leveraging strengths and building internal relationships 🤝

MARKET-ers’ Place
The PLACE to get training, tools, and resources specific to AEC marketing. Get answers and tools for a specific problem you’re trying to solve or a process you want to improve instantly. Visit MARKET-ers’ Place here >> https://www.marketerstakeflight.com/place


Want more AEC marketing goodness?

  • New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
  • Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
  • Follow Lindsay on LinkedIn and Instagram.
  • Collaborate with other AEC Marketers in our Facebook Group.
  • Purchase bite-sized, on-demand templates and training at the Marketers Place.
  • Enroll in online training: The Proposal Pro or Content Marketing Clarity.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada