340 episodes

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

Boutique Chat The Boutique Hub with Ashley Alderson

    • Business

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

    #615: Building a Brand: Lessons in Customer Service, Sales, and Overcoming Challenges

    #615: Building a Brand: Lessons in Customer Service, Sales, and Overcoming Challenges

    Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don’t know? If so, this episode is for you! Many of you have probably met Lindsey Williams, Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business
    Resources:
    Linny Co. Facebook | Instagram | Hubventory 
    Join The Boutique Hub Community 
    Ashley Alderson: Instagram 

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

    • 38 min
    Five Minute Friday: Six Words & Phrases to Rethink Using

    Five Minute Friday: Six Words & Phrases to Rethink Using

    Today's Five Minute Friday is a bit more personal. I'll be sharing words and phrases that I have struggled with in my journey—words and phrases that are huge for me. Since I've started to notice how I'm using them, it's changed so much of how I show up on a regular basis. It's not only impacting my business, but also how I show up in my marriage, how I parent, and more. So listen in to find out what these words and phrases are and how to harness them to bring more positivity to your life.


    Resources:
    Join The Boutique Hub Community

    • 8 min
    #614: From Soles to Sales: The Business of Shoes with Chinese Laundry

    #614: From Soles to Sales: The Business of Shoes with Chinese Laundry

    Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction. 
    Resources:
    Chinese Laundry
    Join The Boutique Hub Community
    Ashley Alderson: Instagram 
    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

    • 26 min
    Five Minute Friday: How To Get The Most Out of Attending a Conference Once You're Home

    Five Minute Friday: How To Get The Most Out of Attending a Conference Once You're Home

    Have you ever come home from a conference feeling inspired and ready to take on the world—only to get home and find you don't end up doing all the things you intended? This is an important Five Minute Friday episode, as I know many of you joined me at The Boutique Summit in Dallas this week, and even more of you are going to watch the replays online. That's why I'm going to share some tips on how you can get the most out of events once you get back home. 
    Resources:
    Join The Boutique Hub Community

    • 6 min
    #613 Inventory Planning, Data-Driven Decisions, and Adaptive Strategies in Retail

    #613 Inventory Planning, Data-Driven Decisions, and Adaptive Strategies in Retail

    There’s no way around it—you have to know your numbers! You probably hear this from us all the time, but if you’re not sure what that actually means or how to put it to work in your business, this episode is for you. Dane Cohen from Management One joins the show to help demystify the processes of inventory planning and making decisions based on your actual numbers. 
    Resources:  
    Join The Boutique Hub Community 
    Dane Cohen: LinkedIn
    Management One
    https://www.management-one.com/boutique-hub
    https://www.management-one.com/get-started
    email: dane@management-one.com
    email: mary@wellretailed.com
    Ashley Alderson: Instagram 
    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

    • 35 min
    Five Minute Friday: The Secret to Getting on The Instagram Discover Page

    Five Minute Friday: The Secret to Getting on The Instagram Discover Page

    Today I want to talk about growing on the 'Gram. And, actually, the concept I'm sharing today works across social channels. Listen in to learn about the 5-3-1 method of how to grow on Instagram using the algorithm to your advantage.
    Resources:
    Join The Boutique Hub Community
    Retail Bootcamp

    • 6 min

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