How to measure success | Carter Holland, GhostRetail Inc.

In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc. Measuring the success of a product launch can be challenging; key metrics and data points can be hard to capture. Carter shares his insights gained during a twenty-year career, during which time, he's led large-scale marketing teams.