What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!
Episode links:
- USF Digital Marketing Certificate
- USF Digital Marketing Certificate Discount Code: SG30
Connect with Vera:
- Email me at hello@verashafiq.com
- Visit my website at VeraShafiq.com
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Information
- Show
- FrequencyUpdated weekly
- Published12 May 2021 at 05:00 UTC
- Length15 min
- Season2
- Episode20
- RatingClean