Point of View (POV) Business Podcast by Andrew Tran

Andrew Tran
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Point of View (POV) Business Podcast by Andrew Tran Podcast

Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you. Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

  1. 16/05/2022

    EP55 - How to generate leads on LinkedIn with Bob Low

    #LeadGeneration #LinkedInMarketing #Sales Bob Low is a B2B marketing consultant who was 3 x most inspirational profiles on LinkedIn (by Marketing in Asia magazine) with over 14,000 followers. He has trained professionals from companies such as Coca-Cola, Maxis Communications, Ernst & Young & Accenture in Digital Marketing and LinkedIn Strategy. Chapters 0:00 - Intro 1:41 - Bob Low comes in 3:00 - Bob’s suggestion if you’re in KL 11:32 - B2B selling on LinkedIn, trends that’s happening 15:51 - Defining your niche and building your audience accordingly 21:15 - Common lead generation tactics B2B salespeople use on LinkedIn 27:41 - LinkedIn changing algorithm moving away from vanity metrics of engagement 32:00 - Content types on LinkedIn that creates the most impact 38:50 - Creating content on LinkedIn is like creating your own personal channel 42:10 - Advice for salespeople using LinkedIn as their social selling tool 44:00 - Using polls on LinkedIn Links to reach out to Bob Low: LinkedIn: https://www.linkedin.com/in/bobthinks/ 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥 Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach! The mini-course will include: 📽 - 3 key video lessons to help kick start your campaign planning 💡 - Advice from experts in the industry 📚 - Mini-course material to help you stay on track! Sign up to the mini course - https://bit.ly/31ajZVZ Reach out to Marcus: LinkedIn: https://www.linkedin.com/in/marcuschanmba/ Website: https://venliconsulting.com/ Facebook: https://www.facebook.com/therealmarcuschan Instagram: https://www.instagram.com/therealmarcuschan/ About Andrew Tran Digital Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/  Facebook:  https://www.facebook.com/AndrewTranDigital Instagram: https://instagram.com/andrewtrandigital  Twitter: https://twitter.com/iamayetee About POV Show Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    47 min

  2. 09/05/2022

    EP54 - Do this with your LinkedIn profile to get your sales with David Wong

    #LinkedIn #Marketing #ContentMarketing David Wong is the Co-founder of JD Leads, a LinkedIn marketing and sales enablement agency. Our conversation takes us through the anatomy of dominating LinkedIn in 2022! Check out the chapters 0:00 - Intro 3:31 - David's recommendation in Vancouver for 48 hours! 5:49 - David's entrepreneurial journey (7-figure income) 15:24 - LinkedIn B2B marketing over the last 6 months 18:52 - LinkedIn 'Polls' useful or overused? 20:27 - LinkedIn hashtags how much is too much? 22:40 - LinkedIn tactic for B2B marketers and sales pros 25:00 - Personalize your messages on LinkedIn 28:21 - 2022 digital selling has changed 31:55 - 2022 LinkedIn engagement metrics 37:00 - Content tactics most impactful on LinkedIn in 2022 38:33 - Should I post photos or videos on LinkedIn in 2022? 39:22 - Should I put external links on my LinkedIn posts in 2022? 40:54 - Carousels still relevant as a content tactic for LinkedIn? 42:56 - Best LinkedIn content for particular industry 46:32 - Advice to consultants using LinkedIn as their primary channel for social selling Links to reach out to David Wong: LinkedIn: https://www.linkedin.com/in/thewongdavid/ Website: https://jdleadsonline.com/ 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥 Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach! The mini-course will include: 📽 - 3 key video lessons to help kick start your campaign planning 💡 - Advice from experts in the industry 📚 - Mini-course material to help you stay on track! Sign up to the mini course - https://bit.ly/31ajZVZ Reach out to Marcus: LinkedIn: https://www.linkedin.com/in/marcuschanmba/ Website: https://venliconsulting.com/ Facebook: https://www.facebook.com/therealmarcuschan Instagram: https://www.instagram.com/therealmarcuschan/ About Andrew Tran Digital Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/  Facebook:  https://www.facebook.com/AndrewTranDigital Instagram: https://instagram.com/andrewtrandigital  Twitter: https://twitter.com/iamayetee About POV Show Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    52 min

  3. 06/05/2022

    EP53 - The Anatomy of a landing page. Interview with Vinnie Romano

    #leadgen #marketing #strategy My next guest is Vinnie Romano. Vinnie is a 16-year veteran of the advertising industry, having worked with some of the world’s most-loved brands Samsung, Microsoft and Canon, in the industry's most iconic creative agencies across both B2C and B2B sectors. Chapters 0:00 -  Intro 2:00 - Vinnie Romano’s career to date 5:24 - Universal pain point that most marketers fail to address 8:00 - How do get your clients to see their pain points as marketers 14:15 - Engaging a new client for the first time talking strategy 21:42 - B2B vs B2C content marketing 24:42 - Common mistake in lead generation pages 31:15 - What layout structure helps convert the best on landing pages 41:00 - Key advice to c-suite or even a founders to improve their lead gen in order to sell their product / service Links to reach out to Vinnie Romano: (Vinnie can you add your additional social profiles) LinkedIn: https://www.linkedin.com/in/vinnieromano/ 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥 Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach! The mini-course will include: 📽 - 3 key video lessons to help kick start your campaign planning 💡 - Advice from experts in the industry 📚 - Mini-course material to help you stay on track! Sign up to the mini course - https://bit.ly/31ajZVZ Reach out to Marcus: LinkedIn: https://www.linkedin.com/in/marcuschanmba/ Website: https://venliconsulting.com/ Facebook: https://www.facebook.com/therealmarcuschan Instagram: https://www.instagram.com/therealmarcuschan/ About Andrew Tran Digital Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/  Facebook:  https://www.facebook.com/AndrewTranDigital Instagram: https://instagram.com/andrewtrandigital  Twitter: https://twitter.com/iamayetee About POV Show Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    42 min

  4. 30/04/2022

    EP52 - Optimizing your marketing campaign landing page to maximize results! Interview with marketing expert Ian Fernando

    #marketing #landingpage #leadgen Episode 52 of the Point of View podcast. I sit down with marketing performance and affiliate marketing expert, Ian Fernando to talk about this career, but more importantly I ask him what makes a lead generation page go from 0 to 100! Chapters 0:00 - Intro 2:05 - Who is Ian Fernando 3:05 - Where will Ian travel in Southeast Asia? 5:45 - Main lesson in building a 6-7 online figure business 8:20 - Why businesses seek out marketing professional experts 10:44 - The common mistakes marketers make in their lead gen page? 12:48 - Tools to use to help measure success on your lead generation page 14:26 - The anatomy of a landing page, the strategy 16:15 - How to create a lead gen page for SEMs 24:05 - 2022 ad spend media buy predictions 29:33 - Email marketing effectiveness in 2022 test test test 33:21 - Advice to a c-suite or even a smaller business to improve their lead gen in order to sell their product / service, what’s the key things you would advise them to review or look at? Links to reach out to Ian Fernando: LinkedIn: https://www.linkedin.com/in/ifernando/ Website: https://www.ianfernando.com/ Instagram: https://www.instagram.com/ianternet/ Facebook: https://www.facebook.com/IANternetMedia/ YouTube: https://www.youtube.com/user/iantrepreneur 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥 Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach! The mini-course will include: 📽 - 3 key video lessons to help kick start your campaign planning 💡 - Advice from experts in the industry 📚 - Mini-course material to help you stay on track! Sign up to the mini course - https://bit.ly/31ajZVZ Reach out to Marcus: LinkedIn: https://www.linkedin.com/in/marcuschanmba/ Website: https://venliconsulting.com/ Facebook: https://www.facebook.com/therealmarcuschan Instagram: https://www.instagram.com/therealmarcuschan/ About Andrew Tran Digital Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/  Facebook:  https://www.facebook.com/AndrewTranDigital Instagram: https://instagram.com/andrewtrandigital  Twitter: https://twitter.com/iamayetee About POV Show Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    36 min
  5. EP51 - Southeast Asia Travel in 2022: What are the predictions for the region? Interview with Hannah Pearson

    14/02/2022

    EP51 - Southeast Asia Travel in 2022: What are the predictions for the region? Interview with Hannah Pearson

    #Travel #Tourism #SouthEastAsia   Hannah Pearson is the director of Pear Anderson, a research and sales representation tourism consultancy specialising in the Southeast Asian and Muslim tourism industry.    Originally from the UK, she has been based in Kuala Lumpur, Malaysia for the last 9 years. She also co-hosts a podcast, The South East Asia Travel Show.  Our conversation takes us into the world of travel and tourism into 2022   From predictions coming into the first half of the new year  But also exploring the domestic tourism industry across SEA and talking about the importance of China in the region as a tourism inbound source.   Super relevant for companies in the travel tourism industry, but also other verticals that target the SEA market for their product and services, some of the things that we talk about will spark some questions internally for you to think about with your team, your group.   So strap yourselves in, grab a cup of coffee, pen and pad and listen to Hannah and I talk about SEA travel and tourism    Chapters 0:00 - Intro 3:52 - 3 best places to visit in Kuala Lumpur 6:18 - Tourism in Southeast Asia 6:43 - How important is the domestic tourism industry going to be for Southeast Asia nations in 2022? 8:59 - Will the FIT (Freedom Independent Traveler) market still be relevant? 10:50 - The government’s role to help operators reinvent the traveler’s experience beyond accommodation 16:21 - What do you think tourism bodies and operators will have to do to accommodate the China inbound market? 22:30 - First half of 2022 travel industry predictions? 22:42 - Where can you connect with Hannah Pearson Links to reach out to Hannah on:   LinkedIn: https://www.linkedin.com/in/hannahfpearson/  Podcast: https://www.theseasiatravelshow.com/  Website: https://www.pearanderson.com 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥 Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach! The mini-course will include: 📽 - 3 key video lessons to help kick start your campaign planning 💡 - Advice from experts in the industry 📚 - Mini-course material to help you stay on track! Sign up to the mini course - https://bit.ly/31ajZVZ About Andrew Tran Digital Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/  Facebook:  https://www.facebook.com/AndrewTranDigital Instagram: https://instagram.com/andrewtrandigital  Twitter: https://twitter.com/iamayetee About POV Show Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    30 min
  6. EP50 - 2022 B2B Marketing & Sales Trends for Southeast Asia

    20/12/2021

    EP50 - 2022 B2B Marketing & Sales Trends for Southeast Asia

    #sales #trends #SEA #Marketing Top 5 Southeast Asia B2B marketing and sales trends in 2022. Time to dust off the crystal ball and begin to look into the future and what 2022 will look like for organizations and teams in sales and marketing. The following are five predictions sales and marketing organizations will expect to see in the B2B space moving into 2022. Check out the bonus one at the end! Read the article published on Marketing In Asia - https://bit.ly/3paw3QC Chapters 0:00 - Introduction 2:30 - Time to dust off the crystal ball 3:00 - First trend for 2022: Sales & Marketing teams unite! 6:44 - Second trend for 2022: Mobile only 9:55 - Third trend for 2022: Your social profile (personal) will be key! 12:36 - Fourth trend for 2022: Consumer behaviour reload! 14:17 - Fifth trend for 2022: CRM Integration & email marketing 16:58 - BONUS Trend for 2022! 20:00 - Outro and looking ahead into 2022! 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥 Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach! The mini-course will include: 📽 - 3 key video lessons to help kick start your campaign planning 💡 - Advice from experts in the industry 📚 - Mini-course material to help you stay on track! Try the FREE mini course - https://bit.ly/31ajZVZ About Andrew Tran Digital Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/  Facebook:  https://www.facebook.com/AndrewTranDigital Instagram: https://instagram.com/andrewtrandigital  Twitter: https://twitter.com/iamayetee About POV Show Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    21 min

  7. 08/11/2021

    EP 49 - How to be a B2B sales master in the new norm my interview with Marcus Chan, sales trainer and coach

    #sales #training #coach The process of becoming a good or high performing salesperson comes down to the habits you display from handling rejections, challenges to creating that presence pre-call / pre-meeting and building trust and credibility with each step of the way. With my latest interview for the Point of View Business Show, I sat down with B2B sales trainer, coach, Forbes Business Council member Marcus Chan to talk about sales and in particular around the common mistakes reps make and how to overcome them. Check out the chapters: 0:00 - Introduction 0:59 - Who is Marcus Chan? 1:28 - The common mistake that reps make when they get their sales rejection? 3:20 - Not asking enough questions leads to losing the sale 4:54 - Asking better sales question in the discovery phase 5:35 - What is the best sales methodology to adopt? 7:07 - Does charisma play a key role in the close? 7:53 - Why some of the best salespeople are introverts 8:51 - How has COVID or the ‘new norm’ changed the way sales reps act in terms of generating leads and closing them? 10:44 - Why you need a social presence as a modern sales person 14:11 - Marcus talks about his early sales days 16:39 - Having mentors and teachers in your sales journey 20:02 - Why having mentors is so important in any profession 21:11 - What advice would you give a fellow Chief Sales Officer on inspiring / motivating their sales reps to exceed their quota? 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥 Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!    The mini-course will include:  📽 - 3 key video lessons to help kick start your campaign planning  💡 - Advice from experts in the industry  📚 - Mini-course material to help you stay on track!    Sign up to the mini course - https://bit.ly/31ajZVZ Reach out to Marcus: LinkedIn: https://www.linkedin.com/in/marcuschanmba/ Website: https://venliconsulting.com/ Facebook: https://www.facebook.com/therealmarcuschan Instagram: https://www.instagram.com/therealmarcuschan/ About Andrew Tran Digital Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/  Facebook:  https://www.facebook.com/AndrewTranDigital Instagram: https://instagram.com/andrewtrandigital  Twitter: https://twitter.com/iamayetee About POV Show Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    23 min
  8. EP48 - How to win more clients in Asia an interview with sales trainer Christina Tan

    01/11/2021

    EP48 - How to win more clients in Asia an interview with sales trainer Christina Tan

    #Sales #Sinagpore #Training With the year coming to a close and sales professionals everywhere around the world looking to finish off the quarter strong and look into 2022, I had the pleasure of interviewing sales professional and trainer Christina Tan with over 20 years of experience and currently based in Singapore. With this episode I wanted to ask Christina some of the burning questions that sales professionals have no matter how experience they encounter and some of the steps to overcome rejection or sales loss. Chapters of the episode: 0:00 - Introduction 2:35 - What’s the number 1 common mistake sales reps make that loses their deal? 3:38 - Why some salespeople lose the sales by going straight into products and features 7:25 - Christina’s 4S sales methodology to success 12:52 - Why personal branding is so important in mastering your sales presence to close effectively 15:39 - How has COVID changed the way sales reps act in terms of generating leads and closing them? 17:37 - Effective sales requires a union between sales and marketing 19:39 - What advice would you give a fellow Chief Sales Officer on helping them reframe a problem that they are facing? 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥 Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach! The mini-course will include: 📽 - 3 key video lessons to help kick start your campaign planning 💡 - Advice from experts in the industry 📚 - Mini-course material to help you stay on track! Sign up to the mini course - https://bit.ly/3GFPLdA Where can you get in touch with Christina Find her on LinkedIn https://www.linkedin.com/in/christina-min-shyan-tan/ Check out her website for more information  https://sales-symphony.com/ About Andrew Tran Digital Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/  Facebook:  https://www.facebook.com/AndrewTranDigital Instagram: https://instagram.com/andrewtrandigital  Twitter: https://twitter.com/iamayetee About POV Show Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    25 min
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Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you. Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

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