Charlotte Fiell: what is design thinking today?

Design is not just a vehicle for commercial gain. Today, it is increasingly viewed as a transformational tool for social change. But what is ‘design thinking’? Charlotte Fiell’s book ‘The Story of Design’ chronicles the history of this approach. In this episode, Charlotte discusses what this means in the era of artificial intelligence and environmental destruction.

Charlotte Fiell - one of the world’s leading design authorities - joins Ross and Ila to discuss design thinking’s origins and change over the last 60 years. Together, they decipher the true meaning of ‘design’ and whether it can be attributed to all types of creative work, from cushions to stocking fillers, or only the most large-scale groundbreaking creative projects. Charlotte shares her criticism of gifting culture, and asks whether creativity should maintain the freedom and luxury of expression, regardless of the cost to our planet.

Mentioned in this Episode

John E Arnold and The Story of Design Thinking

Ross Lovegrove Tynant bottle

Ross Lovegrove ‘Go’ Chair

Walter Dorwin Teague

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Ila Colombo

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