42 episodes
Community College Marketing Master Class Interact Communications
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Marketing for community colleges is tough! But after 25 years of working solely with two-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.
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Spilling the Secrets on Media Prefs
In this episode, our content specialist, Rachel Rosen-Carroll and Executive Director of Media Prefs, Jamie Wagner share what exactly has been going on with the new and improved Media Prefs survey and how it will make it easier to hear from your students to make necessary changes in marketing, customer service and enrollment. Media Prefs has been around for 17 years and Jamie has been working alongside a development team to not only improve the survey experience for colleges, but to also...
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Unifying Multi-College Communication Efforts for Community Impact with Cañada College, College of San Mateo, and Skyline College
From COVID crisis communications to sharing Facebook logins to campaigns for free college, there is nothing we can't do as a team and the San Mateo Community College District colleges show us how it's done on this episode of the Community College Marketing Masterclass.This episode was recorded in Universal City, CA at the April 2022 CCPRO conference and features: Megan Rodriguez Antone, Cañada College Director of Community Relations and MarketingDave Mclain, College of San Mateo Director...
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Madera Community College's Million Dollar Vision
In this episode, Dr. Pam Cox-Otto of Interact Communications hosts a conversation with Dr. Angel Reyna, president of Madera Community College, which recently won the Lumina Foundation's Million Dollar Community College Challenge. They are joined by Lumina Foundation's Shauna Davis, Mary Lapen Pope, and Tracy Chen. Dr. Reyna shares Madera's vision of the impact they aim to have on their community and students through delivering a message that elevates Madera's students' incredible resilience a...
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Pride Month Special: Why Supporting LGBTQ+ Students is Absolutely Critical
While colleges celebrate Pride Month in June, supporting LGBTQ+ students year-round is crucial for enrollment and retention efforts. In this episode of the Community College Marketing Master Class, equity expert Dr. Paula Di Dio, Interact’s senior director of communication and research strategist, explains why it’s more important than ever to support this student population 365 days of the year. Dr. Di Dio will reveal the unique challenges LGBTQ+ students face, how those pressures have increa...
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How to Film Large College Events: Creative Tips and Tricks
In this episode, you’ll learn pro video tips with Sara Sampey, our director of video services, and Jake Ammann, our lead videographer. The team offers insightful suggestions on how to capture video for various formats; how to be stealthy and get the perfect shots; and how to plan your shoot so you get exactly what you need—and more. Get ready to make memorable videos for those big college events students won’t want to forget.
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How Many Students Have You Lost Through Onboarding?
Learn how Victor Valley Community College Created a Culture of Care to Keep New StudentsYour marketing and media campaign numbers exceeded expectations—inquiries and applications are way up! But enrollments are lagging way behind. Prospective students are complaining they can’t navigate the onboarding process and that the college staff is rude and uncaring. What can you do? Learn how Victor Valley Community College built a Connect2Success Center that supports onboarding new students. Not...