Welcome to another episode of Impact Talk! In this thought-provoking conversation, we sat down with Saad AlRubaian ,a PR expert, social entrepreneur ,and Managing Partner of CYLKA to talk about his journey in the CSR space and the evolution of corporate social responsibility in the region. Saad shares insights on the importance of authentic communication, the impact of collaborative efforts in sustainability and CSR initiatives , and the cultural perspectives that shape it in the UAE and the MENA region. He also discusses the significance of recognitions like B Corp certification, and his perspective in the PR and communication industry in promoting sustainability in the MENA region. In this episode, you will gain insights on: Saad AlRubaian's journey, from his expertise in PR and corporate social responsibility to founding CYLKA, a boutique CSR agency committed to driving behavioral change.Evolution of CSR in the region, particularly the shift from voluntary initiatives to regulatory-driven action post-COVID, with a focus on the UAE’s leadership in sustainability.CYLKA’s collaboration with UNDP on the globally recognized ‘Weather Kids’ campaign, emphasizing the role of children as climate advocates and showcasing the power of skill-based volunteering.Insights into the unique challenges and opportunities in sustainability communication in the Middle East, highlighting the importance of cultural heritage and localized narratives.CYLKA’s milestones, including achieving B Corp certification and receiving the UAE Gold Impact Seal, reflecting their dedication to social impact and sustainability.Saad’s perspective and vision for the PR and communication industry promoting sustainability in the MENA region.Want to see the faces behind the voices? You can watch this episode on YouTube. About Our Guest: Saad AlRubaian a chartered PR practitioner, advisor, and social entrepreneur with 17 years of experience across Kuwait, the UAE, and the UK. Since 2013, Saad has been leading CYLKA, a boutique CSR agency that has earned numerous industry recognitions, including becoming a certified B Corp and receiving the UAE Gold Impact Seal. Saad also serves on multiple advisory and executive boards, including the UNDP Climate Communications Task Force, and Young Arab Leaders (YAL). Follow CYLKA: WebsiteInstagramLinkedinFollow Nadine Zidani: Instagram, LinkedIn, TikTokMENA Impact WebsiteDon't forget to follow Impact Talk on Instagram, LinkedIn and subscribe on Youtube for the latest updates. Subscribe to our newsletter to stay informed about upcoming episodes. If you enjoyed this episode, we’d love it if you’d leave a review and share it with your community.
