Marketing Metrics & Moxie: A Candid Conversation
Dive into a riveting session with Matt Butler Co-founder & CEO of Bonsai as he unpacks the world of precision marketing. This episode explores the intricate dance between analytics and agency success, from the struggles of justifying ad spending to leveraging first-party data—a candid look at what fuels motivation and discipline in business and beyond. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast. SEO and web design referralsLeveraging first-party dataScaling up with OverstoryTruth about incrementality in adsBuilding motivation and discipline Resources: BonsaiDevNoodleThe Book of Why Connect with Matt Butler: LinkedIn Connect with our hosts: Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables: 34:02 - I would argue the ones, a lot of the people that have right to complain and don't end up being the most successful people that you meet typically. And I totally agree with you. I've always had this rule for myself of, you know, if you're gonna complain, either do something bad or shut your mouth, you know, like we don't have time for that.Alex: Yeah, 100%. You gotta look for the solutions right away. Like you spend your time complaining. It's just, I know Josh has this thing, he calls it stress-free shampoo. But you should basically, without going into, unless Josh, you want to, but you surround yourself with this like negative thought as you're complaining about the things and you just, you get into the cycle of consistently thinking about it instead of like, I gotta get out of this. What's the solution? Let's just focus on that.Josh: YeahMatt: Failing is painful and a lot of people, like, I failed constantly, right? And it sucks. And you can put complaining on as a way to like, give yourself an excuse to not feel so bad about those failures28:05 - Josh: Maybe we should have another podcast just called Fucking Motivation.Matt: Yeah, no, I do like, there's a, there's probably a market for that. No, I the way I would always feel about that is like, yeah, I mean, there'd be times when I would say I wouldn't try to go people into like, you know, razzing me or digging, digging me. But like, I do think I had a little bit more of a spark in the face of like, essentially that, you know, that you mentality as opposed to like, someone lavishing you with, you know, oh, you're great. Isn't this wonderful? Like, I didn't really, I never responded that well to like overarching phrase, but if you really wanted to get my gears going right, go ahead and, you know, like poke the bear a little bit, right? Like say like, yeah, no, you know what, you can't do it. Like I, I knew you couldn't do it right? Then it's like, all right, let's see about that. Right? Like there's, I think, I think that drives people in many ways. I think that's important too.Matt: And I think you need to call on that sometimes too, by the way. So like, there, your motivations and like the thing that will keep you disciplined and focused isn't the same every single day. And there's these periods that, you know, that might be something you need to tap into all the time, right? Like, if you're just like constantly acting like the world's against you44:57 - That's totally true. We had a few pilot smaller clients maybe before them that were, let's just say that I'm not sure they were really paying clients, but we were teasing out like, well, what is it that we do? Like how do we help an organization understand its information and then build a growth strategy on top of that first party data? But yeah, I mean like that's how it got going. 2020 happened, the pandemic happened, we got into a great relationship helping ancestry kind of rethink how they wanted to orchestrate and measure their marketing success, which then led into like a whole slew of where we're at today around like having an actual solution and technology to do those things and more. 19:12 - Josh: The thing that like resonated internally for me
