The Yarn Australian Wool Innovation

Over decades, Australian Wool Innovation has invested extensively to help woolgrowers protect their stock from flystrike. Hear just what is available to woolgrowers in this regard, to keep Australian woolgrowers the very best in the world.

The biggest sheep experiment in the world is drawing to a close and with it a treasure trove of data to explore. With the New England MLP site has come the added opportunity to develop Flystrike Breeding Values: hear from the experts about how this MLP site has been crucial in driving the Merino industry forward.

Vietnam has been an emerging market for Australian wool for some years with some significant headway now achieved. Hear from Trudie Frederich, Regional Development Manager - Emerging Markets & India about how Vietnam is becoming a growing supply chain for Australian wool.

Woolmark regional manager for Western Europe Damien Pommeret discusses in detail the large amount of work Woolmark conducts on behalf of woolgrowers in this important market. In particular highlighting the renewable and biodegradable nature of wool in a world of fast fashion.

With the third largest GDP, Japan has been a significant market for wool for a long time. South Korea also as a cold climate country with a large population is a growing market for wool. Samuel Cockedey is the Woolmark manager for these two important markets and explains why he is upbeat about the natural fibre’s future in these markets.

Italy is one of the style-capitals of the world with leading brands as well as some of the globe’s significant upmarket wool processors and manufacturers. Hear AWI/Woolmark regional manager for central and eastern Europe, Francesco Magri discuss the latest wool campaigns and trends in Italy and why he is optimistic for our fibre in this crucial market.