Grow Your Painting Business

Search Primer
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Grow Your Painting Business

Grow Your Painting Business is a free podcast from SearchPrimer.com, the website devoted to teaching tradesmen how to get more leads from Google and other search engines. In the show, Michael, Chris, and guests will dig into the best practices for marketing your painting business in local search results pages.

  1. 27/03/2020

    How to Respond to Disasters: Part 2: Pandemics

    In part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover: The leadership mindset necessary to sustain your business during a crisis Practical steps for disaster preparedness How to balance realism and safety with a positive outlook For more information on tools, techniques, and resources discussed in this episode, please visit: https:/www.searchprimer.com/ https://www.eofire.com/

    17 min

  2. 27/03/2020

    How to Prepare for Disaster: Part One: Natural Disasters

    Natural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your painting company operational, including: How to prevent data loss How to keep working if your office is damaged How to protect your business assets How to maintain financial stability How to communicate with team members and client For more information about the tools, techniques, and resources discussed in this episode, please visit: https://www.searchprimer.com/ https://www.affinitytechpartners.com/

    30 min

  3. 21/02/2020

    How Important Company Culture for a Successful Painting Business?

    In this episode, Michael and Chris tackle company culture. We'll talk about: How to create a solid company culture and avoid the fluff Creating a Culture Deck Why culture makes  a difference in your painting business  Describing culture clearly and modeling it in leadership For more information on what we discussed in this episode, visit https://www.searchprimer.com.

    14 min

  4. 21/02/2020

    Writing a Blog for Your Painting Company: SEO Tips and Tricks

    In this episode, Michael and Chris discuss blogging tips for painting companies that improve SEO, including:  Using products and services in your blogging strategy Generating topic ideas Structuring and format blogs for better SEO results Adding value for customers and potential clients Avoiding common mistakes For more information on what we discussed in this episode, visit https://www.searchprimer.com.

    17 min

  5. 24/01/2020

    B2B and B2C: Not as Different as They Used to Be

    In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about: Respect-driven vs. action-oriented marketing Avoiding friction by marketing to humans (on desktop and mobile) How to avoid "burying the lead" so customers stay interested 3 Landing page best practices for engagement and lead generation For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://www.nashpainting.com/ https://www.adavidcreation.com/ Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5

    25 min

  6. 24/01/2020

    It's Google's World, We Just Live in It

    Google is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss: Google's algorithm and the evolution of search advertising How Google algorithm changes—and new priorities like voice search—impact your marketing Why continuing to learn about and try new SEO tactics is a good investment in the future of your business For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://search.google.com/search-console/about

    21 min

  7. 18/12/2019

    Make Your Website Convert More Traffic into Leads - Part 3

    In part 3 of our series on increasing website conversions. Michael and Chris discuss how SEO tools and website launch strategy impact website conversion optimization. This episode covers: - How CMS could affect conversions  - How to build conversions into your SEO strategy - What to do before and after website launch to get more conversions from the start - Why website security matters for conversions For more information on the tools and techniques in this episode, please visit: https://www.searchprimer.com/ https://www.craftcms.com/ https://developers.google.com/speed/pagespeed/insights/ https://search.google.com/search-console/about

    17 min

  8. 20/11/2019

    Make Your Website Convert More Traffic into Leads - Part 2

    In part 2 of our series on increasing website conversions, we dive into technical standards proven to convert. Michael and Chris discuss: How to better design a website for conversion How to choose a hosting service that helps you convert Simple steps that help more mobile users convert For more information on the tools and techniques discussed in this episode, please visit: https://www.searchrprimer.com/

    17 min
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Grow Your Painting Business is a free podcast from SearchPrimer.com, the website devoted to teaching tradesmen how to get more leads from Google and other search engines. In the show, Michael, Chris, and guests will dig into the best practices for marketing your painting business in local search results pages.

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