Marketing Meetup Podcast

The Marketing Meetup
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Marketing Meetup Podcast

Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of the COO of Nando's, the Global Head of Marketing for the Olympic Games, the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)

  1. How to link business, sales, and marketing strategy - Daniel Priestley

    2 DAYS AGO

    How to link business, sales, and marketing strategy - Daniel Priestley

    Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing’s Role in Strategy: Marketing should focus on generating warm leads that the sales team can convert, reinforcing alignment between marketing and sales. The “best brand campaign is ownership” — creating experiences where customers interact with your product is the ultimate branding tool. Overcoming Tensions Between Departments: Collaboration is key: Marketing, sales, and business strategy must work cohesively to scale effectively. Avoid “looking good but going nowhere” by focusing on growth and scaling rather than aesthetics or superficial metrics. Demand Generation vs. Lead Generation: Demand generation is about creating interest and need through trust, insights, and engagement strategies. Lead generation is the result of demand generation — capturing signals of high intent from potential customers. Navigating Mindsets in Business: Understanding the reptilian, autopilot, and visionary brain modes can help individuals stay creative and productive rather than reactive. Awareness and emotional intelligence are crucial for overcoming workplace tensions and building better interdepartmental relationships. Practical Marketing Tactics: Use introduction events, scorecards, and assessments as effective ways to engage and nurture potential customers during the consideration phase. Experimentation is key: Test new ideas on a small scale to gather actionable data before scaling them. Importance of Long-Form Content: Long-form content like podcasts builds trust and transparency, offering unfiltered insights that resonate deeply with audiences. Shorter content should always lead back to the long-form version to maintain authenticity and context. Communicating Ideas Internally with CAPSTONE: Use Daniel Priestley’s CAPSTONE framework to structure pitches: This approach ensures clarity, builds trust, and fosters collaboration, making it easier for stakeholders to buy into ideas. Boredom as a Success Indicator: Scaling success often feels monotonous — repetition and consistency in executing a proven strategy are essential for sustainable growth. Adapting Scarcity Tactics: Even small businesses can introduce scarcity by testing waitlists, exclusive offers, or time-sensitive promotions to create demand.

    1h 3m

  2. 15 NOV

    How to build the bare minimum marketing strategy - Joe Glover

    Introduction Overview: Joe Glover explains a simplified approach to crafting a marketing strategy. Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives: Marketing goals should connect directly to company objectives. SMART Goals: Specific, Measurable, Ambitious, Relevant, Time-bound. Example: Replace “get our name out there” with “increase site visits by 50% in six months.” Identify the Core Problem: Mark Ritson’s “diagnosis” starts with understanding what the customer truly needs. Jobs to Be Done: Customers buy products to solve functional, emotional, or social problems. Research: Use customer feedback, social media, and reviews to pinpoint needs and pain points. Go Beyond Demographics: Use psychographics, behaviours, and values to understand your audience. Focus on Viable Segments: Consider Total Addressable Market (TAM), spending power, and reachability. Example Segment: Joe’s target for ABC Limited: “fashion-forward pet owners” who value stylish pet wear. Craft a Positioning Statement: Define your brand’s unique value concisely. Distinctiveness vs. Differentiation: Separate Strategy from Tactics: Start with strategy, not tactics, to avoid scattershot efforts. Use a Funnel-Based Approach: Awareness, Consideration, Purchase, Retention, Advocacy. Examples: Team Involvement: Collaborate with sales, leadership, and other departments for buy-in. Measure & Adjust: Track each tactic with specific metrics to ensure alignment with strategy. Key Steps to a Bare Minimum Marketing Strategy 1. Set Clear, Aligned Goals 2. Solving a Problem 3. Targeting and Segmentation 4. Positioning 5. Tactics

    1h 5m

  3. 6 NOV

    Influencer Marketing in 2025 Nicole Ponce from Semrush & Sarah Adam from Wix

    Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers. You'll learn: What makes for a great influencer relationship What to measure and why How to find influencers And much more Thanks again to our wonderful partners: Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

    1h 1m

  4. 31 OCT

    The secrets behind creating vertical video for social media

    Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation. In this session, we've curated a panel of a personal branding expert, a creator, and a videographer to share with you: How each approaches video creation The actual real business impact of creating for socials using vertical video And gaining tips and trips to recording your own videos Plus, of course, taking your questions! Enjoy!

    1h 2m

  5. 23 OCT

    innocent social media team — how do they do it?

    We chatted with 2 of the brilliant leaders from the social media team at innocent drinks. Anni looks after planned content and Ellie heads up European communities and therefore looks after reactive content.

    58 min

  6. 10 OCT

    The social media updates marketers need to know about with Lucy Hall from SocialDay and Digital Women

    The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram. If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video. The folks below are the brands we work with because we think they're useful companies for lovely marketers. Please go check them out 👇 Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

    58 min

  7. 3 OCT

    Chain your brand to a tree inside your customer's minds - Giles Edwards from GASP (recording at our Reading event)

    At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘁𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💡🌳⛓️ Key takeaways were: • The power of context – and the life-or-death nature of standing out • The commercial significance of brand awareness – and why more than 70% of B2B buyers buy from a vendor they already know of • Leveraging the Von Estorff effect to make a more distinctive impression as a brand • And why the human brain is the most important search engine of all This event took place thanks to the support from these local businesses: TCNUK Venues, FORCE 4 EVENTS Marketing & hosting, David Perry Media, Mike Green Photography, and Oh My Nosh Catering.

    27 min

  8. 1 OCT

    How to build business case for social media - Michael Corcoran

    Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly Michael talks us through the business case for social media which for so many marketers is a real challenge! Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.

    1h 5m
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About

Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of the COO of Nando's, the Global Head of Marketing for the Olympic Games, the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)

Information

  • Creator
    The Marketing Meetup
  • Years Active
    2018 - 2024
  • Episodes
    298
  • Rating
    Explicit
  • Copyright
    © The Marketing Meetup
  • Show Website
    Marketing Meetup Podcast

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