Biotech Best Practices

Dale W. Harrison, Owen Swift

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Biotech Best Practices

Are you with a biotech firm? For 20-30 minutes each week, you can receive ideas and tips for improving your commercialization efforts. Each week we discuss a different topic around business and commercialization in the biotech and clinical diagnostic space. Hosted by Dale W. Harrison and Owen Swift, each with two-plus decades of experience in biotech with research tools and clinical diagnostics companies.

8 JAN

Sales Friction - Are You Making It Too Hard for Customers to Buy?

This week, we discuss "Sales Friction - Are You Making It Too Hard for Customers to Buy?" Many biotech companies unwittingly through up obstacles that make it harder for new customers to buy from them. Can a new customer clearly understand what you offer from the header of your homepage? Saying that you "Empower Researchers" is a poor substitute for simply saying that you sell antibodies and ELISA kits. Can you be easily reached? Many websites have NO contact information on their homepage and the customer has to scrounge around the website looking for it. Do you hide your prices? Or force new customers to answer endless "qualifying questions" before they're permitted to talk to a sales rep? ALL these practices (and many others) will drive away new customers and ultimately make it harder to grow your customer base and your revenue.

29 min
23/12/2023

Sales Pipeline Velocity

Sales Pipeline Velocity is probably the most important business metric you're not using! Sales Velocity tracks the overall effectiveness of your entire sales and marketing effort in terms of the flow of recognized revenue per unit of time (per week, per month, per Quarter). It can be used to predict future revenue flows based on past performance and your current sales opportunities as well as track actual historical performance.

22 min
14/12/2023

How to do Price Discounting

Price discounting tends to be an overly used tactic with both salespeople and in marketing campaigns. In general, discounting doesn't draw in more regular customers and almost never increases profits. Discounting has its place but should be used carefully and strategically. In this episode, we talk about why discounting can be problematic when it should be used and how to deploy it best.

23 min
13/12/2023

How NOT to do Trade Shows - Part II

Conferences and trade shows are among the most expensive sales and marketing activities a company can engage in, with many companies seeing a poor return on their efforts. We talk about the biggest do's and don'ts when doing a trade show, specifically focusing on optimizing your marketing efforts. How do you run pre-show campaigns? What are the key considerations in booth design? What about all that Swag? Previously, in Part I (Episode 2), we looked at how to optimize trade shows from a sales perspective.

24 min
13/12/2023

How do Successful Biotechs Grow Revenue

What separates successful biotech companies from those struggling to achieve predictable revenue traction? The key is shifting from a product-focused approach to a customer-focused approach.

27 min
13/12/2023

How NOT to do Trade Shows – Part I

Conferences and trade shows are among the most expensive sales and marketing activities a company can engage in, with many companies seeing a poor return on their efforts. We talk about the biggest do's and don'ts when doing a trade show, specifically focusing on optimizing the sales efforts. In Part II, we look at how to optimize trade shows from a marketing perspective.

21 min
13/12/2023

Predicting Customer Orders

This week, we discuss "Predicting Customer Orders" Last week, we talked about customer churn; this week's topic is closely related. Can you predict when a given customer should be ready to order? Conversely, can you predict if it's been too long and they've left and are buying from someone else? This is valuable for both forecasting revenue month by month and for directing sales reps to call on customers at risk of having churned.

23 min
13/12/2023

Customer Churn, How It Works and What to do About It

Customer churn is an issue for all companies in the biotech space, especially if you sell a product that is re-purchased at a high frequency. Customers always have other options, and often they switch suppliers. We will talk about how churn works and what, if anything, you can do about it.

28 min

Are you with a biotech firm? For 20-30 minutes each week, you can receive ideas and tips for improving your commercialization efforts. Each week we discuss a different topic around business and commercialization in the biotech and clinical diagnostic space. Hosted by Dale W. Harrison and Owen Swift, each with two-plus decades of experience in biotech with research tools and clinical diagnostics companies.

Creator

Dale W. Harrison, Owen Swift
Years Active

2023 - 2024
Episodes

13
Rating

Clean
Copyright

© 2023
Show Website

Biotech Best Practices