On the Brink with Andi Simon

Andi Simon
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On The Brink is a podcast where the goal is to help you better "see, feel and think" about your business, your job, your personal life and your purpose. There will be great interviews and conversations with people who are deeply involved in change—consultants, change agents, managers transforming their teams, entrepreneurs just starting out and CEOs running well-established companies.

  1. 5 DAYS AGO

    Tsahala David on Sales Strategy, AI, and Revenue Growth

    Selling has always been at the heart of business growth—but how we sell, who sells, and what customers expect has changed dramatically. On this episode of On the Brink with Andi Simon, I spoke with Tsahala David, CEO of Great Revenue, a sales consulting firm that helps B2B software companies grow smarter and faster. With an extraordinary background—MIT MBA, tech founder, and sales leadership roles at IBM and Salesforce—Tsahala has seen sales from every angle. Her story and insights reveal not just how to grow revenue but how to thrive in a new era of sales transformation From Startup Founder to Sales Leader Tshala’s journey began in Israel, where she completed military service and studied psychology before shifting into computer science. After founding her own tech company in her twenties, she confronted an early challenge many entrepreneurs face: defining her role. At first reluctant to call herself “CEO,” she quickly realized that imposter syndrome had to be shed—because if you’re running the business, you are the CEO That early startup experience gave her first-hand knowledge of the uphill battle founders face in selling products, building teams, and convincing investors. Seeking more tools, she went to MIT for her MBA, then built a 20-year career in sales at global giants like IBM and Salesforce, closing multi-million-dollar deals with clients like Wells Fargo and Cisco. At Salesforce, she learned what she calls the “power of sparkle”—the way a company can attract talent, customers, and attention by combining strategy with personality and brand charisma. These lessons now fuel her work at Great Revenue, where she helps companies align their sales strategies with today’s market realities. Common Mistakes in Startup Sales One of Tsahala’s most valuable contributions is diagnosing the mistakes founders and sales leaders make at different growth stages. Early-stage startups often believe that signing a few reseller “partners” means they have a sales team. But, as Tshala warns, relying on partners who only earn commission when they sell means sales rarely happen. The real cost isn’t money—it’s lost time, and in startups, six months of delay can kill your competitive advantage Later-stage companies often get compensation plans wrong. She shared a case where salespeople were paid less for online orders than phone orders. Predictably, reps discouraged online buying and insisted clients call them—hurting profitability and wasting resources. The lesson? Follow the money. Salespeople respond to incentives, so design compensation plans with the outcomes you want Sales management is another weak spot. Too often, managers don’t require reps to prepare for pipeline meetings. Tshala recommends using simple forms that force reps to answer key questions—deal size, decision makers, last contact, close date. This not only helps managers track progress but also helps sellers spot gaps in their deals The Role of AI in Sales Naturally, our conversation turned to AI in sales. Tsahala sees tools like ChatGPT as game-changers for research and preparation. Instead of spending hours digging through reports, salespeople can instantly access a company’s strategy, leadership, and metrics. But there’s a catch: weak sellers often use AI as a crutch, staying at a generic level. Strong sellers know to go deeper, asking sharper questions and tailoring insights to the customer’s specific needs. AI, Tshala argues, empowers strong sellers but won’t rescue weak ones The future belongs to those who combine technology with human curiosity, empathy, and problem-solving. Shifts in Buyer Behavior Another theme we explored was the dramatic shift in how buyers engage with sellers. Older generations may remember sitting across the table until a contract was signed. But today’s buyers often don’t work in offices, don’t answer phones, and rely on digital channels to research solutions. Events are no longer centralized; instead, buyers connect through fragmented online communities—from LinkedIn groups to Discord servers. That means marketing now owns much of the top of the funnel, while sales must focus on converting leads and building trust. Sellers today must immerse themselves in buyers’ digital worlds, positioning themselves not just as vendors but as collaborators in problem-solving Key Takeaways for Sales Leaders As we wrapped up our conversation, Tsahala emphasized that sales is a profession, not a side hustle. Everyone thinks they know how to sell—after all, we’ve all sold something, even if just a used car or lemonade stand. But true sales success requires expertise, structure, and strategy. Here are her top three lessons for sales leaders and entrepreneurs: Don’t go it alone. Sales consulting isn’t optional—it’s an investment in avoiding costly mistakes. Design incentives wisely. Compensation plans drive behavior. Align them with your business goals. Embrace change. Buyer behavior, sales roles, and technology are evolving. Those who adapt will thrive Why This Matters Now We are living through a great transformation in sales. Marketing and sales are no longer siloed; collaboration is essential. AI accelerates preparation but cannot replace human insight. And customer expectations continue to evolve. For CEOs, founders, and sales leaders, Tsahala David’s message is clear: if you want revenue growth, you must rethink your approach to sales. Invest in your people, design smart processes, and leverage technology thoughtfully. Sales isn’t just about closing deals anymore—it’s about creating value, building trust, and collaborating with buyers in ways that meet them where they are. Watch our interview on YouTube Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let’s Talk! From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist | Author Simonassociates.net Info@simonassociates.net @simonandi LinkedIn

    34 min

  2. 1 SEPT

    Gregory Vetter on Reinventing the American Dream

    When opportunity knocks, sometimes it comes in the most unexpected ways—like someone breaking into your home to steal a salad dressing. That’s the unlikely spark that launched Gregory Vetter’s entrepreneurial journey, one that would forever change the way Americans think about clean eating. On this episode of On the Brink with Andi Simon, Gregory shares his remarkable story: how he turned his mother’s homemade salad dressing into Tessemae’s, the nation’s #1 organic refrigerated salad dressing brand. His story is more than a business tale—it’s a lesson in resilience, innovation, and redefining the American Dream. From a Missing Salad Dressing to a National Brand Gregory’s journey began in the humblest way. A friend—who didn’t even like salad—confessed to stealing Gregory’s mother’s homemade dressing. That was the “aha” moment. If the product was so irresistible it could inspire theft, perhaps it was good enough to sell. Armed only with conviction and cold-calling skills, Gregory approached local grocery stores. With no packaging, no brand, and no experience, he brought samples in Tupperware. The response was immediate: “This is the best salad dressing I’ve ever had.” That first yes opened the door to a 15-year journey that saw Tessemae’s become a pioneer in the clean food movement—introducing gum-free dressing, Whole30-approved products, and a national reputation for innovation. Scaling Dreams and Facing Hard Truths But entrepreneurship is rarely a straight line. As Gregory candidly shares, success brought challenges: supply chain crises, investor pressures, and hostile takeover attempts. What began as a family dream turned into a battle of lawyers, negotiations, and financial strain. Eventually, the company was handed to private equity for pennies on the dollar. For many, this might have felt like a nightmare ending. But Gregory reframed it: “Leadership comes down to leading by example and leaving things better than you found them.” Redefining the American Dream That reframing became the core of Gregory’s bestselling book, Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success. In it, he unpacks the lessons of failure—how losing what you built can actually unlock clarity, resilience, and a more grounded understanding of success. Today, Gregory leads Homegrown Brand Accelerator, helping emerging entrepreneurs avoid the pitfalls he faced. From produce businesses with zero food waste to launching Mexico’s largest avocado oil brand in the U.S., his playbook is now a blueprint for others. Building Businesses with Purpose Gregory’s work now emphasizes something far beyond profits: purpose. His ventures align with values like sustainability, clean food, and personal well-being. He also hosts retreats designed to help leaders find their most “optimal state”—balancing time, health, family, and purpose. He reminds us that money can’t buy four essential things: your time, your soul, your health, and your children’s love. For him, these are the real pillars of success. Lessons for Entrepreneurs and Leaders Gregory’s story is full of takeaways for anyone navigating entrepreneurship or leadership: Ignorance can be fuel. Sometimes not knowing the rules lets you break them creatively. Conviction matters. Believing in your idea—before anyone else does—is often the hardest step. Protect your dream. Be cautious with investors; alignment of values is as important as funding. Failure is a teacher. Reframing setbacks can lead to stronger, wiser ventures. Purpose outlasts profit. Businesses built on doing good create lasting impact. As Gregory puts it, quoting JFK: “The ancient Greek definition of happiness was the full use of your powers along lines of excellence.” When work aligns with purpose, excellence follows. Listen In or Watch on Youtube. This conversation is for anyone who’s ever wondered how to turn an idea into reality, or how to rebuild after dreams don’t go as planned. Gregory’s story is proof that even when things don’t end the way you imagined, they can still lead to something greater.  Discover how you can turn your observations into innovations—just like Gregory Vetter. You might enjoy listening to these podcasts about similar topics at https://www.simonassociates.net/category/podcast/ Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Books:  Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!

    36 min

  3. 25 AUG

    Embrace Freedom: Dr. Philip Glotzbach’s Winning Strategies for Life

    In this episode of On the Brink with Andi Simon, I sit down with Dr. Philip A. Glotzbach, former President of Skidmore College, philosopher, and passionate advocate for the liberal arts, to talk about how students can get the most out of their college experience — and why it’s about far more than getting a job. His latest book, Embrace Your Freedom: Winning Strategies to Succeed in College and in Life, is both a practical guide and a philosophical invitation to use higher education as a launchpad for a meaningful life. His message: Embrace freedom. Your college years are a time to be curious, explore ideas, build relationships, and learn to love freedom. A Life in Education and Leadership Dr. Glotzbach’s journey began at the University of Notre Dame, where he discovered a love for philosophy, and continued at Yale University, where he earned his Ph.D. and fell in love with teaching. After 15 years as a philosophy professor at Denison University, he moved into administration, eventually becoming President of Skidmore College for 17 years. Throughout his career, one question has guided him: What can we do to give students the best chance at a meaningful life? The answer, for him, blends intellectual development, personal responsibility, and civic engagement — themes woven into his convocation talks to new students, which eventually became the foundation for Embrace Your Freedom. Why College Is a One-Time Opportunity to Embrace Freedom College, Dr. Glotzbach says, is a singular moment in life — “you get one shot at being an undergraduate.” It’s a time for “test-driving your adult self,” exploring big questions, and deciding what kind of person you want to be, as well as what kind of world you want to help create. Too often, students see college only as a steppingstone to employment. While preparing for a career matters, narrowing your focus too early shortens the shelf life of your skills. Today’s graduates will likely change not just jobs but entire careers multiple times. The broader your education, the better equipped you’ll be to adapt to an unpredictable future. Watch our podcast on YouTube here: From Negative Freedom to Positive Freedom One of the book’s central ideas is the shift from “negative freedom” — the absence of external constraints — to “positive freedom,” which is about deciding what you will do with that freedom. Positive freedom requires embracing structure and responsibility to pursue meaningful goals. Dr. Glotzbach compares it to training for a marathon: you give up certain freedoms (like sleeping late) in exchange for the discipline that makes your goal achievable. In college, that means setting intentional objectives — for your courses, your extracurriculars, your relationships — and committing fully to them. Begin Now — And Begin Again If there’s one mantra Dr. Glotzbach wants every student to remember, it’s Begin now. Your college career doesn’t start “later” — it starts the moment you arrive on campus. Don’t wait for the second semester or sophomore year to get serious. That doesn’t mean you won’t face setbacks. Everyone stumbles. The key is to begin again — to get back up, recommit, and move forward. “The most important thing is not how many times you get knocked down,” he says, quoting Vince Lombardi, “but how many times you get back up.” The Liberal Arts Advantage for Embracing Freedom As a philosopher and liberal arts leader, Dr. Glotzbach believes deeply in the value of studying broadly. Liberal arts disciplines develop critical thinking, ethical reasoning, and the ability to synthesize perspectives — skills essential for solving the “wicked problems” of our time. One of his favorite quotes, from Horace Mann, is a call to action: “Be ashamed to die until you have won some victory for humanity.” For Dr. Glotzbach, college is a privilege held by a small percentage of the global population, and with that privilege comes a responsibility to contribute to the greater good. Relationships Over Transactions Dr. Glotzbach warns against treating college as an “educational ATM,” where you deposit tuition and withdraw a diploma. That transactional mindset robs you of the deeper value of the experience. College is about relationships — with people, with ideas, and with the skills you are developing. Friendships formed during college often become lifelong connections. These relationships — your first as an independent adult — are a key part of the transformation that happens during these years. Learning in the Age of AI Today’s students must also navigate the opportunities and challenges of new technologies, including AI. While AI can be a powerful tool, relying on it too heavily during your studies can short-circuit the development of critical thinking and analytical skills. Dr. Glotzbach stresses the importance of reading and thinking critically — whether the material was written by a human 200 years ago or generated by AI yesterday. Advice for Students and Parents For students: approach college as a unique opportunity for growth. Be open to new ideas, seek out mentors, engage in campus life, and treat every class, project, and relationship as a chance to find meaning. For parents: remember that your child’s education is not only about employment prospects but also about becoming a thoughtful, engaged, and adaptable human being. Get the Book Embrace Your Freedom: Winning Strategies to Succeed in College and in Life is available on Amazon, Barnes & Noble, Target, and other major booksellers, as well as through Dr. Glotzbach’s website: www.philipglotzbach.com. Whether you’re a student, parent, educator, or simply someone who values lifelong learning, this book offers a thoughtful, inspiring, and practical guide to making the most of one of life’s most important chapters.  Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Books:  Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!

    36 min

  4. 18 AUG

    Find Your Purpose with Nate Scott

    I could not decide on the right title for this podcast. Here was an alternate now: "Living, Looking, and Feeling Your Best: Nate Scott on Creating Lasting Wealth and Purpose." Nate Scott is a man whose journey from small-town Georgia to combat veteran, West Point graduate, entrepreneur, and executive coach is nothing short of inspiring. Nate’s story is one of intentional living, resilience, and a commitment to helping others look, feel, and live the way they truly desire. From the Battlefield to West Point Nate’s early dream was to play college basketball, but when that opportunity fell through, he enlisted in the U.S. Army. His life took a dramatic turn during Operation Desert Storm, where at just 19 years old, he made a vow: if he returned home, he would never waste a day of his life. That moment shaped his future, instilling a deep sense of purpose and urgency. While stationed in Germany, Nate was encouraged to apply to West Point — an idea he initially resisted. Yet in 1992, after careful consideration, he decided to attend, graduating with degrees in engineering, computer science, and sociology, and serving as a regimental commander among 4,000 cadets. Discovering the Power of Personal Development Just as pivotal as his West Point education was Nate’s introduction to personal growth and entrepreneurship. A chance invitation to a network marketing meeting opened his eyes to the value of continuous learning, surrounding oneself with successful people, and taking control of one’s financial destiny. An Entrepreneur’s Path Nate’s career path was anything but linear. He became a personal trainer, then applied the principles of fitness to business, personal finance, and leadership. He earned his MBA from George Washington University and gained experience as a CFO of a rapidly growing tech company. Along the way, he built a real estate portfolio that led to his first million by age 32. But Nate also faced significant challenges — market downturns, business closures, and personal setbacks. These experiences deepened his understanding of financial vulnerability and the importance of preparation, adaptability, and mindset. Life Is Rich: Addressing the Cash Flow Challenge Today, Nate is the author of Life Is Rich: How to Create Lasting Wealth, a book that serves as both curriculum and coaching foundation. His mission is clear: help people — especially women, who often outlive men and face unique financial pressures — address the very real cash flow dangers that threaten their future security. Nate stresses that finances are 80% behavior and only 20% knowledge. The two largest expenses most people face are taxes and ignorance. By teaching “how to think, not what to think,” he guides clients toward creating sustainable cash flow through entrepreneurship, strategic tax planning, and purposeful living. If you would like to watch our podcast, click here: The Habit Factor Central to Nate’s philosophy is the power of habits. As he explains, habits can either drive you toward your goals or pull you away from them — and they work with machine-like precision whether they serve you or not. Changing habits requires intentionality, discipline, and a clear vision of the life you want to live. One of Nate’s most powerful coaching questions is: How do you want to look, feel, and live in the last ten years of your life? This future-focused visioning helps clients break free from autopilot living and start making daily choices that align with their desired future. From Individuals to Organizations While Nate works one-on-one with clients, he also coaches teams and organizations. His focus remains on the individual as the asset — helping people align their personal goals with professional success. His “alignment before assignment” mantra ensures that purpose drives action, not the other way around. Final Takeaways Nate leaves listeners with these key points: Alignment before assignment — Know your values and goals before taking on commitments. You are the asset — Invest in yourself first. Focus on how to think, not what to think — Empower yourself to make better decisions. For Nate, life is rich when you have the cash flow, health, purpose, and time freedom to live it fully. His work helps people get there — with a clear plan, disciplined habits, and a vision worth pursuing. You can learn more about Nate Scott and get Life Is Rich directly at lifeisrichbook.com, where purchasing from him includes access to bonus audio content and a complimentary session. Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!

    37 min

  5. 10 AUG

    How Delia Passi Built MyCabinet to Transform Medication Management

    On this episode of On the Brink with Andi Simon, I sat down with Delia Passi, a three-time exited entrepreneur, women’s health advocate, and the founder and CEO of MyCabinet — a groundbreaking virtual medicine cabinet that’s changing how families and caregivers manage medications. Delia’s story isn’t just about building a successful business. It’s about transforming a deeply personal, life-threatening moment into a purpose-driven company that blends healthcare innovation with impact entrepreneurship. The Crisis That Sparked a Movement Delia’s journey into healthcare technology began when her elderly mother suffered a massive heart attack while Delia was 200 miles away. In the chaos of the moment, doctors urgently needed her mother’s medical history — current medications, allergies, and past adverse reactions — but Delia didn’t have the information. The result was sheer terror and helplessness. “I thought I was going to kill my mother,” she recalls. That moment became a catalyst for change. Delia made a promise to God: if her mother survived, she would dedicate herself to ensuring no one else endured such a situation again. That promise became MyCabinet, a smart, virtual medicine cabinet designed to securely store, organize, and share critical medication information instantly with caregivers, healthcare providers, and family members. A Track Record of Impact Before founding MyCabinet, Delia had already made waves as the publisher of Working Mother magazine, where she championed family-friendly workplace policies and launched the “100 Best Companies for Working Mothers” list. After battling breast cancer herself, she founded WomenCertified, Inc., home of the Women’s Choice Award, which helps women make informed healthcare decisions and sets rigorous standards for hospitals and providers. While proud of that work, Delia says she didn’t initially view it as “purpose-driven” — it was doing good, yes, but not with the intentional integration of purpose into every business decision. MyCabinet, however, was different from the start. Building a Purpose-Driven Company Determined to align her entrepreneurial skills with a deeper mission, Delia joined Amplify, a nine-month program from the National Christian Foundation that taught her how to embed purpose into every aspect of a company. She now applies that framework to MyCabinet through four pillars: Employees – Hosting quarterly retreats with space for reflection, gratitude, and shared values, fostering a culture where faith and respect thrive across religious backgrounds. Investors – Choosing only impact investors who put people before profit and share the company’s mission. Clients – Taking a holistic approach to helping healthcare partners and institutions improve patient lives, not just offering a product. Customers – Delivering peace of mind for caregivers and patients by preventing dangerous medication errors and improving health outcomes. Blue Ocean Thinking: Creating a New Market As I often share with my clients, Blue Ocean Strategy is about creating a market space where none existed before — and MyCabinet is a perfect example. There was no “smart medicine cabinet” category before Delia created it. Like the leap from standard TVs to smart TVs, MyCabinet transforms a familiar object into a connected, intelligent solution. Originally, Delia planned to sell direct-to-consumer (B2C), but quickly pivoted to a B2B2C model, partnering with large health plans, school systems, and other organizations that could deliver her product to hundreds of thousands of users at once. This strategic shift saved millions in marketing costs and accelerated adoption. Lessons for Entrepreneurs Delia’s story offers powerful lessons for anyone building a purpose-driven business: Get out of your comfort zone. For Delia, that meant reaching out to politicians and leaders she didn’t know, which opened unexpected doors in sectors like foster care, prison healthcare, and schools. Surround yourself with the right people. Seek advisors, investors, and partners who challenge you, support your vision, and keep your mission intact. Be prepared for the unseen. Women founders often face additional hurdles raising capital. Delia chose to navigate those challenges without compromising her values or taking on partners who didn’t align with her mission. Focus on unmet needs, not just your product. MyCabinet succeeds because it solves a real, often hidden problem — the lack of accessible, accurate medication information in critical moments. Why This Matters In an era where healthcare technology is evolving rapidly, MyCabinet stands out as both a life-saving innovation and a model for how businesses can integrate purpose, profit, and impact. It’s not just about managing medications — it’s about protecting lives, reducing caregiver stress, and empowering families with information when they need it most. As Delia puts it, “You can build a unicorn and still be an active, purpose-driven organization.” Her journey proves that the bottom line and higher calling don’t have to be at odds. Call to Action: To learn more about Delia Passi and MyCabinet, visit mycabinet.com. And to hear the full conversation, listen to this episode of On the Brink with Andi Simon — where we explore how personal experiences can inspire innovations that change lives. Listen to other podcasts about people building purpose-driven companies where profit aligns with meaning. Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Books:  Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!

    43 min

  6. 31 JUL

    Jessica Fairchild: On Authenticity in the Legal Business

    On this episode of On the Brink with Andi Simon, I had the immense pleasure of speaking with Jessica Fairchild—an extraordinary lawyer, entrepreneur, and advocate for a new kind of workplace culture. Jessica's story is one of continual reinvention, courageous pivots, and an unwavering commitment to values-driven leadership. Jessica is the co-founder and partner at Fairchild and Bair, a Chicago-based law firm built on flexibility, trust, and purpose. As you’ll hear in our conversation, her 25-year legal career has not followed a traditional path. And that’s exactly what makes her story so compelling. From Accounting Major to M&A Trailblazer Jessica didn’t grow up dreaming of being a lawyer. In fact, she studied accounting in college and only considered law school after enjoying a business law class. With no attorneys in her immediate family, this leap was both unexpected and bold. But as she puts it, “I followed my gut.” After cutting her teeth in a large Chicago law firm, she took a big risk—leaving to become general counsel for Chicago’s Olympic bid. That three-year detour turned out to be a pivotal moment in her journey. The experience showed her how law could intersect with leadership, creativity, and impact. It also sparked her entrepreneurial spirit. Building a Firm with Flexibility at Its Core Jessica founded her own firm in 2010, without a business plan but with a clear sense of purpose: to build a law practice where she—and others—could bring their authentic selves to work. In 2019, that mission expanded with the merger that formed Fairchild and Bair, alongside like-minded partners. Today, the firm boasts nearly 100 lawyers and a business model that reflects the realities and values of a new generation. What sets Jessica’s approach apart? It’s the deliberate culture of flexibility and inclusion. Whether accommodating a lawyer working remotely from Madrid or welcoming professionals who’ve stepped away from the workforce, the firm embraces nonlinear career paths. “We meet people where they are,” Jessica explains. That philosophy has helped them attract top talent from firms where rigid structures no longer fit. If you would like to watch our interview, it is on YouTube: Law as Business, Practice, and Purpose Jessica is as much a business leader as she is a legal expert. She emphasizes that today’s law firms must be more than traditional billable-hour machines. They must be responsive to change, open to new technologies (including AI), and built around human-centered leadership. Her firm is exploring how AI can make legal work more efficient—not to replace lawyers, but to empower them. And in a profession where many still define themselves by their titles or roles, Jessica is carving out space for lawyers to live full, multidimensional lives. As she wisely notes, “You’ve got to find a place where you can be your authentic self.” Key Takeaways Jessica offers two powerful insights for all professionals—not just lawyers: Find a place where you can be your authentic self. If your current environment doesn’t support who you are, there are others that will. Think of your career as a journey, not a destination. Jessica’s path has included pivots, risks, and new beginnings. That’s what made it rich and meaningful. Why This Matters Now This episode couldn’t come at a better time. With workplaces in flux, AI reshaping industries, and the next generation demanding purpose and flexibility, Jessica’s story provides a blueprint for a new kind of leadership—one that balances innovation with humanity. Tune In & Take Action Enjoyed this episode? Subscribe, share with a colleague, and send us your thoughts atinfo@andisimon.com. Want more stories like this? Check out my books On the Brink, Rethink, and Women Mean Business on Amazon.

    36 min

  7. 19 JUL

    Hannah Kain: Trailblazing the Future of Supply Chains

    "Once a quarter, I buy my own company. I step back and ask—what works, what doesn’t, and where the opportunity is." — Hannah Kain, CEO of ALOM What does it take to turn a nascent idea in an unfamiliar country into a global success? In this episode of On the Brink with Andi Simon, I had the pleasure of speaking with Hannah Kain, CEO and President of ALOM, a trailblazing supply chain company that began in 1997 and now operates across 20 global locations. Hannah’s story is more than a business success—it’s a masterclass in innovation, agility, and values-driven leadership. A Leap of Faith—a Vision and a Purpose Born and raised in Denmark, Hannah enjoyed a thriving political and business career before she and her husband bought one-way tickets to the U.S. in 1990. What followed was a journey of reinvention and opportunity. By 1997, Hannah founded ALOM in the heart of Silicon Valley, identifying early on the opportunity to use technology to enhance supply chain operations—well before “supply chain” was a mainstream concept. From the beginning, ALOM was built on innovation. When the company opened its doors, they launched with customer portals and real-time visibility—now standard, but then revolutionary. Their first revenue came from floppy disk duplication. When that technology faded, Hannah pivoted, embracing e-commerce and expanding into regulated industries, always asking: what’s next? Mind Games for Modern CEOs One of the most striking takeaways from our conversation is how Hannah rethinks her company—regularly. “Once a quarter,” she says, “I buy my own company.” She imagines herself as an outsider, assessing the business with fresh eyes. What would she keep? What needs to go? What opportunities are emerging? This “buy-your-own-business” mindset keeps her ahead of disruption. This is a deeply anthropological approach—stepping outside your own story to see it anew. It’s also core to a Blue Ocean Strategy: shed the outdated, build the new, and serve unmet needs. Innovation, Values, and Culture are What Really Matter While Hannah is passionate about technology and supply chain solutions, her foundation is rooted in values—innovation, collaboration, quality, and diversity. Culture, she believes, isn’t a side conversation—it’s a strategic priority. And when values misalign, even a high performer may not be the right fit. Culture can make or break agility. “Personnel decisions are more strategic than we think,” Hannah observes, especially in fast-changing environments. You will enjoy watching our Podcast on YouTube: The Future is Here—If You Can See It We explored how Hannah navigates today’s volatile supply chain world: tariffs, technology, talent shortages, and trade wars. She shared how she mitigates risks—like storing lithium batteries in an award-winning facility designed specifically for safety—and how she balances immediate challenges with long-term strategic thinking. Her approach? Plan for 95% and build agility for the remaining 5%. “If you don’t plan for 95%, you’ll be stuck firefighting 100%.” Data, Intuition, and Ecosystems Data is vital, Hannah says—but data alone is not enough. “It’s the rearview mirror. You need to look out the windshield.” What she’s really looking for is meaning—trends, risks, and opportunities derived from experience, context, and yes, intuition. She credits much of her insight to exploring the entire ecosystem—talking to employees, clients, suppliers, and staying deeply embedded in industry networks. She also emphasized that leaders must separate the urgent from the important, and prioritize the tasks that drive long-term value. What’s Next? Hannah believes AI will be transformative in supply chain logistics—especially in image recognition, predictability, and precision. She’s skeptical of blockchain until there’s wide-scale collaboration, but excited by AI’s capacity to reduce risk and increase agility. Her parting wisdom? Don’t get stuck managing risk so tightly that you miss opportunity. Reinvention is possible—and necessary. And it begins, quite literally, with a morning shower and one powerful question: “What’s the most important thing I can do for my ecosystem today?” Where to learn more about Hannah Kain and the work she is doing: Hannah’s Profile: linkedin.com/in/hannahkain Website: alom.com (ALOM) Email: hkain@alom.com Listen to these other podcasts or read the blogs about them: 442: Joyce Salzberg is Changing Lives Through Early Intervention 436: Women, #WorkSchoolHours Can Transform Your Life 429: Embracing the Future: How Matt Leta is Guiding Companies Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Books:  Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk! Andi Simon,PhD CEO | Corporate Anthropologist | Award-winning Author| Top 100 Podcaster Simonassociates.net Info@simonassociates.net @simonandi LinkedIn

    40 min

  8. 14 JUL

    Joyce Salzberg is Changing Lives Through Early Intervention

    In a powerful episode of On the Brink with Andi Simon, I sat down with Joyce Salzberg, an extraordinary woman whose life and work illuminate the intersection of personal resilience, professional purpose, and societal transformation. Joyce is the co-founder and co-CEO of Sunny Days, a national provider of early intervention and autism services, and the founder of Oxford Consulting, which supports schools and adults with developmental needs. But her journey began with a painful turning point—and became a lesson in turning adversity into impact. A Catalyst for Change: From Breast Cancer to Bold Beginnings Joyce’s career in early childhood intervention took an unexpected turn after a breast cancer diagnosis while serving as the Associate Executive Director of United Cerebral Palsy of New Jersey. Despite undergoing chemotherapy and radiation, she continued working tirelessly—only to be told her insurance premiums had become a burden and, soon after, that her position was no longer needed. Rather than retreat, Joyce fought back. She filed a lawsuit, becoming one of the first to test the newly passed Americans with Disabilities Act as a cancer survivor. The case garnered national attention and, ultimately, inspired Joyce to launch Sunny Days in 1994. Pioneering a New Model of Care Starting in the basement of her home, Joyce reimagined how services could be delivered. While others were focused on center-based programs, Sunny Days sent occupational, speech, and physical therapists into the child’s natural environment—their home. Joyce’s vision was validated when Congress reauthorized the Individuals with Disabilities Education Act (IDEA) in 1998, mandating that early intervention services be delivered in those very environments. Her innovation wasn’t just timely—it was transformative. Today, Sunny Days serves families in New Jersey, New York, Pennsylvania, California, and more. Her son now leads operations in New York, her daughter supports administration, and Oxford Consulting continues to expand services for school-aged children and adults. You may enjoy our YouTube video of this podcast: Leading with Purpose, Scaling with Precision Running a mission-driven company isn't just about compassion—it’s about operational excellence. Joyce built Sunny Days and Oxford Consulting with no formal business training, relying instead on her background as a social worker, her experience managing programs, and her keen ability to recruit the right experts, understand government regulations, and manage complex budgets. Today, Joyce oversees a team of 15 directors, with leadership succession plans in place to ensure her legacy lives on. The organization’s services are not only clinically sound—they’re deeply personal. Joyce continues to receive emails from parents whose children have made remarkable progress because of Sunny Days' early intervention programs. Policy Challenges and a Call to Action Despite its success, Joyce is clear-eyed about the challenges ahead. Funding for early intervention, especially through Medicaid, is at risk. In states like New Jersey and New York, where the majority of children served rely on Medicaid, the future of these programs is in jeopardy. She urges policymakers to recognize that early intervention is not an expense—it’s an investment. Getting services to children between birth and age three can dramatically reduce the long-term costs associated with developmental disabilities. As Joyce explains, “We save Part B of IDEA money by intervening early, helping children reach developmental milestones before entering school.” Giving Back with Grace Joyce’s success has come full circle. A first-generation college graduate from a working-class family in Philadelphia, she never forgot her roots. In 2019, she donated $1 million to Temple University to create the Joyce K. Salzberg Center for Professional Development, helping liberal arts students prepare for meaningful careers. She also established scholarships for single mothers, recognizing how hard that journey can be. Her advice for aspiring women entrepreneurs? Network relentlessly. “You never know who will open the next door,” she says. And most importantly, listen to what others see in you. Sometimes others recognize your potential before you do. I know you are going to want to know more about Sunny Days and Joyce Salzberg. Here is where to find out more: https://www.sunnydays.com/ https://www.oxfordconsulting.com/ Listen to these other podcasts or read the blogs about them: 438: How Nicole Loftus Is Disrupting Venture Capital 437: Erika Baez Grimes: Purpose-Driven Business Transitions 436: Women, #WorkSchoolHours Can Transform Your Life Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Books:  Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk! From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist | Author Simonassociates.net Info@simonassociates.net @simonandi

    44 min
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About

On The Brink is a podcast where the goal is to help you better "see, feel and think" about your business, your job, your personal life and your purpose. There will be great interviews and conversations with people who are deeply involved in change—consultants, change agents, managers transforming their teams, entrepreneurs just starting out and CEOs running well-established companies.

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