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Pelvic PT Rising Nicole Cozean, PT, DPT, WCS & Jesse Cozean
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- 健康與瘦身
Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!
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Why IG & FB Ads Don't Work in Pelvic Health
We're told (ironically, often in paid ads!) paid advertising is the 'magic bullet' to getting the phone to ring in our clinics. But is that true?In this 'sode we dive into the challenges with IG and FB ads. The fundamental problem? No one is going on social media hoping to be hit with an ad to fix their incontinence!And especially for a high-ticket item like a ~$200 initial evaluation.So that leads to two options for ads. One is the 'Group-On' model, where you offer an...
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We Should All Be Oncology Rehab Providers: An Interview with Alex Hill
Incredible conversation with PelviCon speaker Alex Hill! She might be the only person in the country double-board certified in both oncology and pelvic health.We introduce her PelviCon topics, what every rehab provider needs to know about oncology care, how to better help the trans population, and Alex shares her clinical superpower!Don't miss this wide-ranging conversation and pick up on clinical pearls from someone who is truly trailblazing in our field.If you're going to be joining u...
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How Insurance Companies Dictate Care
How much of our daily lives as rehab practitioners is dictated by insurance companies?Whether you're a current (or future) business owner or a clinician in an insurance-based world, it's important to realize how much insurance companies control.Those of us in the cash-based world talk a lot about how insurance dictates care. But what do we really mean by that?In this 'sode we go through how insurance companies shape the landscape of pelvic rehab.They shape the finances of rehab business...
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Finding Your Tribe of Practitioners for Multi-Disciplinary Care
One thing the recent Vulvodynia Symposium did (and you can still grab the recording if you haven't already) was remind us of the amazing practitioners who are out there.We're often frustrated with physicians or other members of the medical profession for negative patient stories and interactions. And it's definitely valid to be frustrated when a patient reports being dismissed or brushed off!But this is a reminder there are some incredible, deeply thoughtful, caring and skilled speciali...
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Pelvic Health PTs and OTs: Restoring Common Sense to the Conversation
We've noticed the conversation around and between pelvic health PTs and OTs has devolved over time. The pelvic health rehab specialty is growing, and that's fantastic for all of us and our patients. But that also leads to growing pains.We hope this conversation provides some context, restores civility and gets to back to having productive conversations.We start by going through some facts we can all agree on. The first is that Pelvic OTs CAN and SHOULD be treating in pelvic ...
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Fighting 'Shiny Object Syndrome': An Interview with Jenn Perna
How do we stay focused on what really matters in business?In this 'sode with Rising Coach Jenn Perna, we discuss how damaging 'shiny object syndrome' can be in the business.When we start to lose our focus on the reason we started the practice and look for 'easy' answers in business, we dilute our energy and end up going nowhere.You'll also hear about how Jenn grew Vivid Women's Health, why she elected to keep her clinic focused only on women's needs and how she has optimized the practice to s...