Search with Candour - SEO podcast

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Search with Candour - SEO podcast

Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news? Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week. Jack Chambers-Ward also interviews the world's leading SEO and PPC experts. Find our show notes and transcripts at https://search.withcandour.co.uk/

  1. Critical Thinking Skills for SEO with Noah Learner

    2 DAYS AGO

    Critical Thinking Skills for SEO with Noah Learner

    Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO. Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO. Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling Sky, building data pipelines and even how to communicate important data to clients. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Follow Noah ⁠Follow Noah on LinkedIn⁠ ⁠Sterling Sky⁠ ⁠Join the SEO community⁠ Chapters 00:00 Trailer introduction 00:58 Introduction 02:18 Sponsors: SE Ranking & Optmyzr 06:42 Welcome Noah Learner 09:44 Defining Critical Thinking Skills 11:42 Challenges in Problem Solving 15:32 Importance of Structured Problem Definition 23:31 Data-Driven Decision Making 40:52 Aligning SEO Metrics with Business Goals 45:29 The Importance of Call Tracking 46:50 Understanding Attribution and Data Constraints 50:01 Prioritizing Tasks for Maximum Impact 51:47 Efficiency Through Automation 54:52 The Role of AI in Problem Solving 01:05:09 Critical Thinking in SEO 01:11:38 Building a Supportive SEO Community 01:15:17 Conclusion and Future Episodes

    1h 18m
  2. SEO News: AI-organised search results and personalised Google Shopping feeds

    4 NOV

    SEO News: AI-organised search results and personalised Google Shopping feeds

    Join hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends. In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews. We also explore how Redditors are manipulating search results and whether we can trust online reviews anymore. Don't miss it! Resources Google’s AI-Organised search results Google Shopping’s personalised feed The Verge’s article on personalised Google Shopping feed Redditors disrupt AI Overviews with fake restaurant reviews Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Introduction 00:10 Conference Season and Travel 01:40 Sponsor: SE Ranking 03:12 Sponsor: Optmyzr 06:01 AI in Search 2024 06:21 AI Organized Search Results 14:03 Personalized Shopping Feeds 26:55 Financial Advice Inaccuracies 28:52 Financial Advice Regulations in the UK 29:08 US State Laws vs Federal Laws 30:12 AI Overviews and Legal Nuances 31:00 Disclaimers and User Trust 33:39 Accuracy of AI-Generated Content 39:56 Reddit's Influence on Search Results 46:12 User-Generated Content: Pros and Cons 49:25 Conclusion and Upcoming Content

    52 min
  3. Halloween SEO tips and Google Trends - Myriam Jessier & Stéphanie Walter

    28 OCT

    Halloween SEO tips and Google Trends - Myriam Jessier & Stéphanie Walter

    Join hosts Jack Chambers-Ward and Search With Candour Scream Queens, Myriam Jessier, and Stéphanie Walter, in this Halloween-themed episode packed with spooky surprises and valuable marketing insights. From e-commerce strategies and UX design to SEO tips and digital PR trends, you'll discover the scariest messages from your boss and the history of Halloween itself. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Spooky Introduction and Halloween Special 🎃 01:28 Sponsor - SE Ranking Overview 03:00 Sponsor - Optmyzr: The Ultimate PPC Management Tool 05:51 👻 Halloween Tips and Spooky Conversations 👻 08:54 🎃 The History and Evolution of Halloween 🎃 15:59 🧛‍♂️ Halloween Costumes and Cognitive Biases 🧛‍♂️ 38:23 Halloween Trends Analysis 39:00 Comparing Halloween Popularity Over the Years 40:58 Marketing Strategies and Cognitive Biases 44:53 Corporate Messages That Will Chill Your Spine 56:53 SEO and UX: The Future of E-commerce 01:03:36 Closing Thoughts Follow Myriam Follow Myriam on LinkedIn Neurospicy Agency Pragm Follow Stéphanie Follow Stef on LinkedIn Stéphanie's website Stéphanie's UX templates

    1h 13m
  4. Local SEO strategies you should be doing with Darren Shaw

    21 OCT

    Local SEO strategies you should be doing with Darren Shaw

    Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation. Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections. From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners. Links to follow Darren Darren on LinkedIn: ⁠https://www.linkedin.com/in/darrenshawwhitespark/⁠ Whitespark on LinkedIn: ⁠https://www.linkedin.com/company/whitespark/⁠  Threads: ⁠https://www.threads.net/@darrenshawseo⁠  Website: ⁠https://whitespark.ca/⁠  YouTube: ⁠https://www.youtube.com/@WhitesparkCa⁠  Tiktok: ⁠https://www.tiktok.com/@darrenshawseo⁠ Resources Local SEO ranking factors 2023 edition - ⁠https://whitespark.ca/local-search-ranking-factors⁠ ⁠Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc⁠ ⁠Are Opening Hours a Local Ranking Factor? - BrightLocal⁠ ⁠Report: Menu items, busier businesses may be Google local ranking signals⁠ Google Vision AI: ⁠https://cloud.google.com/vision⁠  ⁠Website Title Tags and GMB Snippets⁠ Enter…the stuff zone: ⁠https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/⁠ Chapters 00:00 Introduction 02:20 Sponsorship Shoutout: SE Ranking 03:54 Sponsorship Shoutout: Also Asked 05:19 Darren Shaw's Journey in SEO 06:31 Local Search Ranking Factors Update 09:43 Optimising Google Business Profile Services 18:23 Impact of Business Hours on Rankings 23:47 Menu Items and Local SEO 29:03 Multilingual Business Names for Local SEO 31:34 Mastering Google Posts: Common Mistakes and Best Practices 37:19 The Power of Videos and Photos in Google Business Profiles 44:53 Optimising Your Google Business Profile Q&A 50:18 The Controversy of Keyword Stuffing in Title Tags 57:07 Outro

    59 min
  5. Strategic Career Planning - Live Podcast

    14 OCT

    Strategic Career Planning - Live Podcast

    Join Jack Chambers-Ward from Search With Candour and Sarah and Tazmin from The SEO Mindset podcast in this special live episode from Brighton as they tackle career planning without the overwhelm. Recorded in front of a packed audience at in The Globe Room at Projects The Lanes, this episode discusses personal experiences in career development, strategies like ikigai and ISA, and the importance of setting achievable goals. Sponsors ⁠SE Ranking⁠ ⁠AlsoAsked⁠ ⁠SISTRIX⁠ ⁠Majestic⁠ Chapters 00:00:00 Introduction 00:01:34 Sponsors: SE Ranking & AlsoAsked 00:04:28 Live Podcast Begins 00:05:08 Career Planning Discussion 00:05:27 Introducing the SEO Mindset Podcast 00:06:18 Introducing Search With Candour 00:07:21 Why This Live Podcast is Important 00:08:13 Finding Your Ikigai 00:09:59 Live Podcast Sponsors: SISTRIX & Majestic 00:13:40 Career Planning Experiences 00:20:05 Overcoming Career Planning Challenges 00:27:36 Strategies for Effective Career Planning 00:49:59 The Simple Joy of Cleaning Kitchens 00:50:44 Exploring the Nine Lives Exercise 00:51:34 Taking Action Towards Your Dreams 00:53:44 The ISA Strategy: Intention, Strategy, Action 00:58:00 Collecting Data for Career Success 01:04:38 Building a Personal Brand and Networking 01:09:15 Audience Q&A 01:11:34 Dealing with Comparisons and Self-Perception 01:20:29 The Importance of Certifications and Continuous Learning 01:33:40 Outro

    1h 36m
  6. Negativity bias with Giulia Panozzo

    7 OCT

    Negativity bias with Giulia Panozzo

    Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast! Why do negative headlines get more clicks than positive ones? How does negativity bias affect the way we search? Why does one piece of negative feedback standout against positive feedback? Resources and studies: Neuroscience of Search: What does brain science tell us about the user? 🧠  Negativity drives online news consumption | Nature Human Behaviour  Consuming Negative News Can Make You Less Effective at Work  How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect  Martin E.P. Seligman | Positive Psychology Center Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast Follow Giulia Follow Giulia on LinkedIn Check out Neuroscientive Chapters 00:00 Users are more aware of marketing tactics 00:31 Welcome to Search with Candour 00:42 Introducing Giulia Panozzo and Neuromarketing 01:50 Sponsors 04:53 Giulia Panozzo's Background and Achievements 05:53 What is Negativity Bias? 10:55 The Neuroscience Behind Negativity Bias 17:06 Marketing's Impact on User Behaviour 25:27 User Scepticism and Authenticity in Reviews 36:08 Confirmation Bias and Negativity Bias 37:26 Questioning Beliefs and Seeking Honest Reviews 38:43 Critical Thinking and Bias in Academia 41:26 Negativity Bias in Career and Workplace 45:25 Impact of Negative Feedback and Learned Helplessness 48:58 Two-Way Feedback and Work Culture 57:15 Good Daily Habits for Fighting Negativity Bias 59:29 Reframing Failures and Neuroplasticity 01:03:33 Future of Search and Marketing 01:05:00 Conclusion and Final Thoughts

    1h 11m
  7. Stop doing SEO translation, start doing SEO localization with Maria Scheibengraf

    30 SEPT

    Stop doing SEO translation, start doing SEO localization with Maria Scheibengraf

    Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy. Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies. Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right. Follow Maria Scheibengraf Follow Maria on LinkedIn Follow Crisol Translations Resources Maria's companion blog post Book recommendation: The Culture Map by Erin Meyer The Nike 'Am I a Bad Person? ad Sponsors Experience the evolution of SE Ranking Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Chapters 00:00 Start 00:00:34 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Sponsor: Optmyzr 00:06:39 Welcome to the show Maria Scheibengraf 00:08:06 Why is SEO localisation so important? 00:11:00 The flawed workflow of SEO translation 00:15:10 Direct translation doesn’t work 00:16:21 Localisation is so much more than language 00:20:33 Book recommendation: The Culture Map by Erin Meyer 00:20:53 High context vs low context communication 00:22:06 British humour vs American humor 00:24:00 The importance of technical SEO in localisation 00:27:25 Understand what devices your audience are using 00:30:00 Common problems with SEO localisation 00:36:35 Linguists should learn SEO skills 00:40:30 When should SEO localisation be involved in the process? 00:41:09 The ideal international SEO workflow 00:44:35 How NOT to convince Germans to buy your products 00:47:45 How to budget for SEO localisation 00:49:20 Reuse resources to save time and money 00:51:45 Reframe your unique selling points to different cultures 00:54:05 Understanding cultural-coding 00:55:32 Be mindful of your messaging in different cultures 00:57:10 Marketing is still about evoking emotions in your audience 00:58:00 Even emotions are culturally coded 00:58:37 ‘Am I a bad person?’ Nike ad 01:00:34 Individualistic vs collectivist cultures 01:02:58 Search behaviour is becoming more conversational in English 01:05:05 AI is not trained on minority languages 01:06:58 Adapt your language to cultural standards 01:08:12 Even small changes in language can make a big difference 01:09:12 Don’t say ‘please’ in your Spanish content! 01:10:51 How language changes through generations 01:11:35 “De nada” means “it’s nothing” not “you’re welcome” 01:13:49 Tiny errors can really change your messaging 01:14:08 How to build trust with your audience 01:15:40 Where to follow Maria Scheibengraf 01:16:36 Outro

    1h 19m
  8. How to use AI for SEO with Eric Hoover

    23 SEPT

    How to use AI for SEO with Eric Hoover

    Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow. Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine. Sponsors Experience the evolution of SE Ranking Get your tickets for the live Brighton podcast Links to follow Eric: Follow Eric on LinkedIn Eric's Website Links to resources/articles Unmasking AI by Dr Joy Buolamwini AI in SEO, Treat it like a New Team Member Human-AI Collaboration FeedGen AI Ranch style SEO vs skyscraper style content Most people can’t identify AI-generated content Chapters 00:00:00 How to do SEO in an AI world 00:00:28 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Live brightonSEO podcast 2 Oct 2024 00:05:44 Welcome to the show Eric Hoover 00:06:01 Let’s talk about cats (briefly) 00:08:16 SEO in an AI world 00:10:49 Book recommendation: Unmasking AI by Dr Joy Buolawmini 00:12:25 Working with AI as an assistant 00:14:37 You should learn to use AI in your workflow 00:15:20 How to use AI in keyword research 00:18:10 How to use AI in competitor analysis 00:19:35 Use AI to automate tasks and save your brain bandwidth 00:23:10 How to use AI for ecommerce optimisation 00:29:34 How to use AI to create content briefs 00:32:06 How to use AI to brainstorm new ideas 00:36:30 The common pitfalls of AI content 00:39:00 Can readers recognise AI-generated content? 00:41:36 How AI is integrated into the rest of our lives 00:44:50 Ranch-style SEO strategy works for AI-powered search 00:52:20 Content strategy for AI Overviews 00:54:20 Waiting for SearchGPT 00:56:50 Will there be a Google killer? 00:59:25 How search behaviour is shifting away from Google 01:02:50 Where to follow Eric Hoover 01:03:50 Outro and thanks

    1h 6m
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Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news? Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week. Jack Chambers-Ward also interviews the world's leading SEO and PPC experts. Find our show notes and transcripts at https://search.withcandour.co.uk/

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