Tech Chats from ITProPortal.com

wayne@waynescott.tv (wayne@waynescott.tv)

Compelling conversations with Tech Industry leaders.

  1. 28/11/2014

    The future of mobile in retail with Matt Wilkins of Vouchercodes.co.uk

    Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} In this podcast we discuss the impact that mobile is having on the retail industry and how retailers are managing to keep up with the pace of change. Matt Wilkins is the ex- Google Global Integration Lead. Matt was responsible for the full integration of new global mergers and acquisitions in EMEA, APAC and the Americas (he held this role for seven years). His current role is Senior Vice President of Product and Engineering, for RetailMeNot (the world's largest marketplace for digital coupon offers) and its UK subsidiary Vouchercodes.co.uk(the UK’s largest online coupon site). VoucherCodes.co.uk is the largest voucher code marketplace in the industry, operating with a team of specialised retail and leisure partner managers who act as advisors on best practice, managing marketing spend and consumer trends. More than 7.5 million consumers subscribe to VoucherCodes.co.uk, enabling retailers to access new consumer segments, which in turn ensures consumers receive the best, exclusive offers. Before we got onto the subject of mobile technologies in retail, I first asked Matt about what it was like working for a Tech Giant like Google.  For more podcasts visit: http://www.itproportal.com/podcasts

    17 min
  2. 10/02/2014

    New research: A third of UK brands could be appearing next to explicit content or funding crime online

    New research commissioned by Project Sunblock shows that more than a third of UK brands have no insight into where their display advertising is appearing online. A further more worrying statistic for the online advertising industry is that nearly half of senior marketers in the UK believe that online advertising is not transparent enough. To tell us more about the outcomes of Project Sunblock research and discuss the challenges facing the online advertising industry is Duncan Trigg, CEO of Project Sunblock. There are significant dangers, not to mention costs to brands who wake up to find their brand sitting next to something wholly inappropriate. In this podcast we outline, the scale of the problem, the implications and what the online advertising industry needs to do to adddress them. Duncan gives his view based on Project Sunblock research on how the online advertising industry can get through the current growing pains to offer marketers a safe, regulated and transparent solution. This all comes of course on the back of the recent announcement that Google and Microsoft agreed measures to block explicit content online. Considering using online advertising for your brand? Nervous about where your campaign might show up online? Duncan Trigg, CEO of Project Sunblock talks you through the things to watch out for. For more related podcasts visit: http://www.itproportal.com/podcasts

    13 min
  3. 15/01/2014

    Xerox looks back over 75 years of office innovation and considers the future of IT.

    Darren Cassidy, MD of Xerox UK joins me on this ITProPortal Podcast to talk about IT; it’s development and what it means to organizations in the current times of change. For more related podcasts visit http://www.itproportal.com/podcast Let’s go back in time first Darren to 75 years ago and a guy called Chester Carlson. This year marks the 75th anniversary of Chester Carlson founding Xerox. Chester Carlson began with what at the time, was a ground-breaking piece of innovation called the photocopier. Xerox today though is a global organisation working across a vast range of products and innovations. Obviously that changed the face of how businesses could work, they then had the ability to duplicate information on paper without the need for costly printing presses. What the equivalent is in 2014? What has been just as important to businesses over recent times as the photocopier was then? {MPU Placeholder Chester Carlson's aim 75 years ago was to create innovations that “make office work a little more productive and a little less tedious.” It is interesting to note that although there has been dramatic change over those 75 years, the developments of the last 5 years to the way we work have been quite profound. I think the most exciting change is the one that we are about to go into now, the age of mobility. Agility driven by innovations and technologies are fundamentally changing the way people think about work at its core. What IT trends do you think organizations should be most concerned about as we head through 2014? Well "Bring your Own Device" is just one dimension of it, but actually if you get up a little level from there the type of conversation that we have been having with our clients for a while now is actually around the nature of work. They are asking questions like: "What is the office of the future going to look like?" "How would we define the office of the future?" Very quickly you start to change that conversation into how is work going to get done.  "Work is not a place any more it is a thing we do," are the sort of quotes that we are starting to hear now so the nature of work is changing. Having the physical location of an office as a fixed place that you come to every day to do your work is changing and now we are driving the four main topics that organizations have been talking to us about. The first is that we need to be more mobile. That is not just about allowing people to work at home but about being a mobile organisation that can be at our clients office, it can be on the road, it can be in a central place where they operate or it could be at home. We need to be more mobile as an organisation within our systems, processes and infrastructure. Likewise, there is a recognition now that change is happening at such a pace that we are having to rebuild our systems to be agile. Breaking those systems down into components and rebuilding them with that agile mindset at the core as opposed to creating the legacy that we know in 5 years time might not be fit for purpose.  If you want to be more mobile and agile, security becomes a much more important thing. Mobility and agility create potentially more risks to the information that we have in your business. Therefore security is becoming higher up on the agenda in the conversations that we have had. We have gone from a world where we have been striving and grappling with getting information and data to where honestly, now we have got more information than we know what to do with. The challenge of the future is how we inject the right information but get it at the right time and place to enable our people to do their job. Mobility, agility, security and information at the right time and place are the four huge drivers as we go forward and build the businesses of the future. Obviously over the recent years we have had huge changes within the way that organizations manage their IT, the use of Cloud, Internet of Things and BYOD of course. Do you see that the change in recent years has actually taught us a lot about how we are developing technology going into the future and has that changed how people like Xerox design technology? Yes definitely, we have been focused on innovation for a long time ever since Chester Carlson 75 years ago and we pride ourselves in being a company that really has innovated and created some great things. We spend a lot of time in sessions with clients running client advisory councils  to understand what it is that we need to be innovating to make, and I go back to Chester Carlson’s quote; “ife a little bit easier in the world of the future.” Cloud allows you to now deploy things in a completely different way with an agility that just wasn’t there five years ago. But probably the biggest thing in the last 24 months I think has been the acceptance of Cloud and actually the tablet to drive a more mobile workplace to look at how work is getting done. If I am honest many IT systems are behind now and we need to catch up in the creation of the infrastructure that allows the workers of today to do their job in a different way. We have done a lot of work in Xerox on some of things that we think need our attention if we want to unlock this world of the future. There are a lot companies looking into the future but we believe there is an area that people have not paid enough attention to and actually that is the role of paper. It sounds a bit simplistic I know but if we had considered paper or print as an IT asset for the last 10 years we would be seeing our world very differently now. If you think about paper, what it does very effectively is move information around your organisation. It advances processes, it actually works in the same way that other IT assets have except that it has now been thought of as an IT asset and therefore it has been separated and kept on the side. Our view is actually forensically understanding the role that paper has in our business as one of the keys to unlocking the mobile, agile, secure and information rich organization of the future. We clearly from the world that Xerox has been operating in, think that there is not another organization in the world that knows more about the role of paper in business than our organization. We have been developing and innovating for at least the last 10 – 12 years in the digital document area and in the digital space to look at how we can help organizations to understand and then manage paper out of their business. If you want to be mobile, but your processes are run by paper then it will require you to come into the office to sign documents. That is simply not going to work. If you really want to get the right information, at the right time, to the right place it is impossible to lift up that filing cabinet full of that wonderful information that is on paper and get it to go to work for you. There is a lot of opportunity in business now to change the way work gets done and part of that is going to be around understanding and then changing the role of paper in your processes. You raise an interesting point because probably for the last 20 years organizations have been talking about the paperless office but in fact a lot of reports seem to suggest that actually more paper is being used now in organizations than ever before, mainly due to concerns around security. Can we ever see a paperless office do you think? That is a good point paperless, no paper I doubt, paper less less paper yes. There have been some recent disruptive innovations in the world of mobility as I talked about the tablet but it is changing the way people are seeing things. Cloud and our understanding of Cloud and its security credentials is also changing but we will not get to paperless or even less paper, again unless we get to grips with the role paper is playing and I say it again because I think we have got a pretty good job in business in taking structured data and automated process the other sats and the oracles of this world are doing a great job across enterprises big and small around doing that the key though is our businesses are fundamentally run on unstructured data and there is more of it coming because of the information access that we have today. That unstructured data is typically moved around a process or used via paper so unless we get to grips with that and understand it truly we will not realize the opportunity there is by digitalizing that process or the communications strategies that we have and the price is a big one because the opportunity that it presents in improving he way that processes work to drive the mobile, agile, secure work of the future and the ability to get the right information to people when they need it is a big prize worth going for and it is something that we as an organization have actually recreated our offers to organize our self to go and deliver for our clients especially in the enterprise space. It must be an ongoing conundrum to solve the issues around interfacing paper held data with digital data and managing the resource required sometimes to get one into the other domain is that a big challenge still within businesses at the moment? It is a huge challenge but with huge opportunities. It is a big challenge because it is difficult to do both. You tend to have to run both processes parallel for a while. The good news though, is that we do for our customers. One of the opportunities that we have is that to be able to change the way that we take our offerings to market so that we can actually make this easier for organizations to do. It is our area of expertise but it’s most likely not theirs, so they should run their business and we should be able to come and add our expertise and value by engaging with them to do that type of thing.  We have now created an approach that has got three pretty defined steps process, assess and optimize the current environment. We h

    19 min

About

Compelling conversations with Tech Industry leaders.