In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.
資訊
- 節目
- 發佈時間2024年1月9日 下午1:00 [UTC]
- 長度36 分鐘
- 季數1
- 集數116
- 年齡分級兒少適宜