The Design Story Behind Beats by Dre

Robert Brunner is Lead Designer for Beats by Dre and the Founder and Partner of design firm Ammunition. With over 40 years of experience, his experience includes working with brands like Apple, Lyft, and Square on creating design that connects and communicates. We discussed all of this and more this week on the On Brand podcast.

About Robert Brunner

An early designer at Apple and Lead Designer of Beats by Dre, Robert is a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organization, Apple IDg, for Apple and was a partner at the world’s largest design consultancy, Pentagram. Under his leadership, Ammunition has developed iconic products such as Lyft's in-car icons, the Square Stand, and Polaroid's latest digital photography line. Robert has been named one of Fast Company’s “Most Creative People in Business” and is the co-author of the book “Do You Matter? How Great Design Will Make People Love Your Company.”

From the Show

What brand has made Robert smile recently? Robert literally smiled at the Terra Kaffe coffee maker across the room from him during our interview. The team at Ammunition developed the product design, which meets Robert's definition of good design as it makes him “feel good.”

Connect with Robert on the Ammunition website, LinkedIn, and Instagram.

As We Wrap …

• Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
• Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
• Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices