Unbox the Inbox | Email Marketing for Online & Offline Businesses

Gary Redmond
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Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money). After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money. If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.This podcast is for entrepreneurs & business owners who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot. Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.Topics covered include email marketing, e-commerce, consultant, coach, expert, entrepreneurship, automation, productivity, subscription boxes, advertising & business.

  1. 7月28日

    The Final Episode: I'm Switching Channels

    Send us a text After months of reflection, I've decided to end the Unbox the Inbox podcast and shift to a weekly newsletter format that better aligns with my current business direction and personal values. • Started this podcast to help others grow subscription box businesses based on my experience with BusterBox • Noticed significant industry headwinds making it harder for clients to justify coaching costs • Attempted to pivot toward helping coaches grow their businesses but felt inauthentic • Realized after stepping back from BusterBox that I missed building with my friends rather than going solo • Recommitting to building BusterBox's new venture, Top Dog Prizes, with my business partners • Launching "Don't Follow Me" newsletter for slower, deeper, quieter weekly communication • Newsletter will share real-time lessons and ideas as I return to building rather than just talking about business • No content calendar or performative content—just authentic weekly emails If you'd like to continue receiving insights from me, please sign up for my weekly newsletter "Don't Follow Me" using the link in this episode's description. https://dontfollowme.beehiiv.com/ Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

    7 分鐘

  2. 7月14日

    What Happens When You Fall Out of Love With Your Business

    Send us a text We rarely talk about those moments when the business you've built with passion suddenly feels heavy and disconnected. That's exactly where I found myself recently - not quite burnt out, but definitely feeling a sense of "meh" that I couldn't shake. Have you ever built something that once lit you up, only to hit a stretch where you feel completely numb to it? In this raw and unplanned episode, I'm sharing my current struggle with feeling disconnected from my coaching business. After returning from vacation, I've been questioning everything - my approach, my content, and whether I want to continue doing things the way I've been doing them. For me, the realization was that I'd drifted from alignment. Despite teaching others to build businesses without constant hustling, I found myself resorting to Instagram DMs and sales calls during a slow period - the exact tactics I'd moved away from. But here's what I'm discovering: sometimes we don't need a dramatic pivot or to push through. Sometimes, what we need most is to slow down enough to soften and reconnect with what matters. If you're feeling lost in your business right now, I want to remind you that you're not broken or failing - you're evolving. And evolution requires stillness before strategy. Maybe the business you truly want is still waiting to be built, and maybe today isn't the day to build it. Let's make it okay to talk about these moments of disconnection too. They're not just normal; they're necessary for growth. Reach out to me at gary@garyredmond.net if this resonated with you. I'd love to hear your story of reconnection. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

    5 分鐘

  3. 6月16日

    Why More Sales Calls Won't Scale Your Coaching Business

    Send us a text JOIN FREE COMMUNITY & COURSE HERE 👇 http://skool.com/scalable-coaches-6865/ Are you trapped in the coaching hustle cycle? That feeling where every new client brings both excitement and dread as your calendar fills up with more sales calls, DM sessions, and delivery obligations? This episode shatters the myth that's keeping talented coaches stuck at 5-20K months while burning themselves out completely. Gary explains why "more effort" is not the answer to sustainable growth, and breaks down a transformative framework that allows coaches to scale without sacrificing their freedom. At the heart of this approach is a complete reimagining of your business model through three critical elements. First, restructuring your offers away from time-intensive one-to-one work toward leveraged approaches like memberships and cohorts. Second, shifting from exhausting outbound tactics to magnetic inbound strategies that attract ideal clients through content and email rather than endless sales calls. Finally, creating delivery mechanisms that work without your constant attention. The distinction between achievement entrepreneurship (building to exit) versus lifestyle entrepreneurship (building for freedom now) puts everything into perspective. By optimizing for both profit and time from the beginning, coaches can create sustainable businesses that fund their desired lifestyle without the common burnout cycle. Ready to stop pushing harder and start scaling smarter? This episode provides the exact blueprint needed to break through income plateaus without sacrificing your wellbeing in the process. Whether you're feeling the early signs of burnout or completely overwhelmed by your current business model, these strategies will help you reclaim control and build a coaching business that serves your life, rather than consuming it. JOIN FREE COMMUNITY & COURSE HERE 👇 http://skool.com/scalable-coaches-6865/ Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

    14 分鐘

  4. 6月9日

    How To Charge What You're Worth (Not What You're Used To)

    Send us a text Have you ever wondered what's really holding back your income as an entrepreneur? In a moment of raw honesty, I share my recent breakthrough—landing a high five-figure monthly retainer that shattered my previous pricing ceiling. For years, my fees were anchored to what I thought subscription box founders could afford—a modest $1,750 for my top-tier offering. This wasn't about my value; it was about my "financial thermostat" being set to match my client base. Everything changed when I began working with an automotive business and had to completely recalibrate my approach to pricing. Rather than basing my fee on time or arbitrary hourly rates, I calculated the tangible value I could deliver: additional vehicle sales per month. By positioning my services in relation to just two car sales monthly, my unprecedented fee suddenly appeared as a bargain compared to the potential returns. The epiphany wasn't just about charging more—it was about creating an offer with commensurate value. I developed a high-touch service where I took responsibility not just for strategy but implementation. This experience revealed something profound about entrepreneurship: what's often holding us back isn't our capabilities but the limitations between our ears. As I've discovered through therapy and mindset work this year, once you've mastered the tactics of your industry, further growth depends on addressing those invisible barriers. What would happen if you priced your next offer from your future, seven-figure self rather than your past habits? Your financial ceiling might be more flexible than you think. Ready to break through your own pricing barriers? Join our community through the link in the show notes and learn how to price based on possibility, not precedent. http://skool.com/scalable-coaches-6865 Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

    15 分鐘

  5. 6月2日

    Stop Fighting Yourself: The Unexpected Power of Alignment

    Send us a text JOIN FREE COMMUNITY & COURSE HERE 👇 http://skool.com/scalable-coaches-6865/ Ever find yourself repeatedly avoiding certain business tasks, despite knowing they're "effective"? That resistance might be telling you something crucial about alignment. In this deeply personal episode, I open up about my recent therapy journey and how it's transformed my understanding of business resistance. After shifting from coaching subscription box founders to working with online entrepreneurs, I found myself dreading the "proven" tactics of LinkedIn outreach and sales calls. This dread wasn't laziness—it was a misalignment with my authentic approach and energy. Drawing from business leader Scott Alford's teachings on alignment, I explore how entrepreneurs often push through resistance, mistaking it for a mindset issue when it's actually a compass pointing toward what truly works for us. I share the moment I realized the hypocrisy of using high-pressure sales tactics to sell a program about non-pushy email marketing, and how this clarity helped me reframe my entire approach. The most profound insight? Sustainable business isn't just about doing the work—it's about choosing work that energizes rather than depletes you. I outline my shift toward genuine connections, value-first engagements, and nurturing relationships through email and community building—methods that honor my strengths while still achieving business goals. This episode offers a gentle reframe for entrepreneurs feeling stuck: perhaps you're not broken or undisciplined—you're simply bumping up against methods that don't match your energy anymore. If business has felt heavy lately, I invite you to consider what alignment might look like for you. Your resistance might be your greatest teacher. Has this resonated with you? I'd love to hear your thoughts—reach out directly at gary@garyredmond.net and let me know if you'd like more episodes exploring the inner game of entrepreneurship. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

    10 分鐘

  6. 5月26日

    5 Reasons Why Email Marketing is the Key to Consistent Sales For Your Online Biz

    Send us a text JOIN FREE COMMUNITY & COURSE HERE 👇 http://skool.com/scalable-coaches-6865/ Email marketing creates reliable consistency in your coaching business by providing a direct, permanent communication line that you truly own and control. Today we explore why an email list is the solution to the feast and famine cycle that plagues many online entrepreneurs. • Your email list is the only digital asset you truly own in online business, unlike social platforms with changing algorithms • Email remains completely free to communicate and sell to your audience with no reach throttling • Testing new offers or ideas instantly with your list provides immediate feedback before major investment • Email marketing makes all your other advertising more effective by capturing the 20-30% of "maybe" prospects • Your audience compounds over time, creating a growing asset that builds in value rather than starting from zero • Email turns advertising from a money pit into a money printer by allowing free follow-up communications Join my free school community to learn how to grow your email list and turn subscribers into clients using my five lever framework. If consistency is your goal in business (and it should be), email is the foundation. JOIN FREE COMMUNITY & COURSE HERE 👇 http://skool.com/scalable-coaches-6865/ Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

    12 分鐘

  7. 5月19日

    The 3-Phase System: Build a Scalable Coaching Business Without Burnout

    Send us a text A three-phase system can take you from zero audience and zero clients to a freedom-based coaching business that scales to $50K+ monthly without burnout or sales calls. Phase One focuses on building audience through content and conversations • Pick one platform where your target audience is active (LinkedIn works well for targeted connections) • Post consistently for 30-60 days with unique insights about your process  • Build your network by adding connections and engaging with content daily • Start conversations with people who engage with your content • Conversions happen in conversation - aim for 10 good conversations per week • You don't need thousands of followers to generate clients Phase Two creates leverage through email marketing • Create a results-driven lead magnet to build your email list • Cross-pollinate from social media or use ads to grow your list • Write 15-minute daily emails using the five-lever framework (story + insight + offer) • Your email list becomes your most valuable owned traffic source Phase Three scales without complexity • Remove sales calls by using Google Docs for asynchronous selling • For established lists, run cohort-based launches with urgency and capped spots • Package your expertise into group programs at 40% of one-to-one rates • Focus on content and delivery rather than constant selling To implement this system, honestly assess which phase you're currently in and focus on optimising that phase before moving to the next. If you want help implementing this system or want to chat about your coaching business, email me at gary@garyredmond.net or join my free community. JOIN FREE COMMUNITY & COURSE HERE 👇 http://skool.com/scalable-coaches-6865/ Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

    22 分鐘

  8. 5月12日

    Algorithm Hacking: The Email Secret Nobody Tells You

    Send us a text JOIN FREE COMMUNITY HERE 👇 http://skool.com/scalable-coaches-6865/ I reveal a simple but powerful strategy to increase the visibility of your most important social media posts without spending money on ads. This quick tip leverages your existing email list to create early momentum for posts that might otherwise get buried by social media algorithms. • Send a brief email to your list with a direct link to your important social media post • Focus on driving engagement in the crucial first 30-60 minutes after posting • Algorithm favors posts with early momentum and engagement • Particularly effective for promotional content, testimonials, and posts with external links • Works well with medium to long-form content that provides genuine value • Use this strategy sparingly and ensure your content delivers on promises made in the email Go ahead and click the link in the description below to join my school community where we go deep on using email and content to build a freedom-based coaching business. It's totally free. JOIN FREE COMMUNITY HERE 👇 http://skool.com/scalable-coaches-6865/ Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

    4 分鐘
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簡介

Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money). After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money. If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.This podcast is for entrepreneurs & business owners who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot. Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.Topics covered include email marketing, e-commerce, consultant, coach, expert, entrepreneurship, automation, productivity, subscription boxes, advertising & business.

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