Content with Character Emily Aborn
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- Business
If you're ready to take action, think outside the box, and experiment with some unconventional approaches to content creation and visibility, this is the podcast for you. Content Copywriter, Emily Aborn, is by your side every step of the way and will keep you laughing and learning as you create content with more inspiration and ease. We'll explore the many slices of the visibility pie as we talk content creation through writing, podcasting, speaking, networking, collaborating, and more. This podcast is a catalyst for big ideas and will help you share them with the world in a way that's distinctly YOU. It's time to take the "hard work" out of building character in your content!
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Repurposing Video Content, Audio, Webinars, Workshops, and more!
Text Emily! Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE! AND in addition to being hugely beneficial to you (and your sanity), it also helps increase your impact and reach others who may not be able to access your original format of content. Especially when it comes to audio, webinars, workshops, courses, and video content, repurposing can make it more accessible for oth...
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Repetition vs. Cohesion: Why I want you repeating yourself MORE!
Text Emily! "Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s email." "I can't offer that AGAIN, I don’t want to be annoying!" "How many times do I have to repeat myself!?"If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you! We’re going to get into...
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Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content
Text Emily! Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more de...
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Being Human is Your Secret Sauce! Considerations when using AI in content creation
Text Emily! It's time. It's time for me not to ignore this important topic. We need to have the talk... The talk about what it really means to be human and why it's now more important than ever! In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation. **Disclaimer: Th...
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Curiosity Marketing: Creating a curiosity gap that sparks interest
Text Emily! The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! Episode Highlights: What is curiosity...
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Don't Make Me Choose! How to decide what to share and where to show up
Text Emily! When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. In today’s episode, we’re going to talk abou...